Want to succeed in business? Content is king. Just look at Facebook and Twitter. Users flock to social media because they want to be entertained, to get valuable information, or to discover new products and services. Your business needs content created specifically for each of these social media networks. (…)
The content creation aspect of this service includes creating ultra-relevant and high-quality content for social media networks. Our experts not only write posts, but also create engaging images that you can share with your followers. No more being trapped in the dark! We create everything from high-quality WordPress themes to website menus, email autoresponders and SSL certificates, making your brand presentation as functional as it is presentable.
What Is Social Media Content Creation?
Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.
The Six Best Kept Secrets From Our Very Own Content Creation Company
Being in the social media business gives me and my team the opportunity to work with many different types of clients and audiences across the globe. This experience has taught us some incredibly useful information when it comes to social content creation, which I’m going to share with you today in an effort to help you get off the ground.
A quick preface for these tricks, though.
Following these to the letter, though it can be beneficial, isn’t the ultimate answer. What you need is to learn to be flexible and open to things working differently in your industry.
I can’t promise you a perfect answer, (though I wish I could) nor the perfect overnight solution to all of your social content creation woes. However, what I can do is point you in the right direction with some of the tricks my team uses on a daily basis to bring in engagement, grow our clients following and pave a way to greater success on social media.
But enough chattering, let’s dig in.
#1 Create an Informative and Relevant Atmosphere
Your audience will come to you in hopes that you can help them overcome obstacles or fill needs. And they’ll probably wander over to your profile because something you said or did caught their interest.
Catching their interest and portraying your message long before they visit your profile is what you’re shooting for when you craft content that sells. You want to stay relevant and informative, and cultivate that atmosphere across your chosen social media platforms.
The key is to use things going on outside your industry as well as your industry so that you can become a trusted partner to your audience. Someone who will keep them informed and on top to ensure their success.
However, this does not mean share the evening news report. Because relevancy is also key. Remember, news channels exist on social media, too. No, the secret is providing industry relevant information that your audience can rely on, spoken in terms and words that everyone can understand to cultivate trust.
#2 Give Clear Directions
Imagine this: It’s a typical work day and you’ve been busy wrapping up a project that you’ve been working on for a month. The client calls you at the last minute and tells you they want to change the whole thing. That it doesn’t fit into their brand appearance.
But instead of giving you any direction for what needs to change or how it doesn’t fit their brand personality, they hang up and stop responding to texts.
In a similar scenario, you fly to another country to meet your friend and he gets upset with you, telling you he’s been waiting on you for hours, but you don’t know where to meet him and he won’t communicate with you.
Frustrating? Absolutely. But maybe you’re not aware that this whole time, you’ve been doing this exact thing to your audience. Maybe not quite as blatantly, it’s true.
However, if you don’t clearly guide your customers to the next step, they can often feel lost, frustrated or unsure of how to proceed.
CTAs are very, very important and a vital part of good social media content creation and a content strategy.
Successful social media content creation must always include carefully crafted CTAs. Why? Because they’re an essential tool. And one that is greatly underutilized and underappreciated for many different types of content.
A well crafted CTA will lead to less friction in the buying process, which makes for more leads, more engagement and more sales!
#3 Just Say “No” To Industry Jargon
It’s important when you’re crafting creative social content that sells not to gravitate towards your particular industry’s jargon. And in some cases, this isn’t necessarily a bad thing.
However, by using plain language, relevant information and well-timed CTAs, you can receive much better results from the same amount of effort when it comes to your social media strategy.
Industry jargon has a reputation for making businesses seem unapproachable. You want everyone to be able to easily understand your offer, how it can help them and avoid terms and information that can breed distrust.
Unfamiliar things, (even words!) can be scary for buyers and audiences everywhere, so stick to plain language and let the resulting data prove you’re on the right track.
#4 Selling? No. Storytelling? Yes.
Instead of coming out of the gate swinging (it’s not a good look), focus on trying to tell a story when you market your products. Consumers don’t want to be told what to do. Instead, they want to be pleasantly surprised to find out that you have exactly what they need to fill their need.
There are two difficulties that immediately arise when you dip your toes into social media content creation. One being that sometimes, the best concepts won’t come out as pretty on paper. And two, just because it’s working for other brands, doesn’t mean it’s automatically a good fit for yours.
This is huge when it comes to trying to illustrate who you are and how your services and products can help your customers. If you want to create social media content that sells, you’ve got to put your all into it and do the research. Tell your story in a captivating way and then let your reviews and reputation proceed you and win the hearts of your target audience.
#5 Provide Data Sources
If you’re going to make a claim, you’re going to need to provide the data to back it up. This will help cultivate trust and credibility for your brand, as well as give clear direction to needy customers who are looking for a product or service like yours and just need confirmation they’re in the right place.
We live in a data-saturated world with more and more people becoming familiar with how vital it is every day. Without data, your social media content creation and content marketing campaigns would be a flop because there would be no way to measure what is and isn’t working and what needs improvement.
People want data because it serves as proof that YES you are who you say you are, (which is why customer reviews are so powerful and of vital importance) and gives them a reason to trust your solution, no matter what that might be for them.
If you don’t have data sources, be clear and concise about why you think your product works and why they need it. If anything, they’ll then know what to expect and what to research. Newer companies that don’t have data to pull from will find this trick especially helpful.
#6 Provide Your Content in Multiple Mediums
Did you know that providing your content in a multitude of different mediums can be beneficial for your brand image and your engagement, but also save you immense amounts of time, money and personal investment?
This is better known as “re-purposing” content. For instance, if you create a podcast and put it on your website, you can share the transcript as a blog. Then, you can upload different snippets of the videos to social media channels, the entirety of the video to YouTube and drum up more business through sponsored podcasts across your social channels.
This is definitely a more entrepreneurial way to look at social media content creation.
Social Media Tools Every Content Creator Needs
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
Tips for Creating Shareable Social Media Content
1. Create High-Quality Content
This seems like the most obvious point, and it is, but it’s also forgotten too often. There are no shortcuts: shareable content is always high-quality content. If you focus on superficial topics and don’t invest enough time into research or content creation, you cannot expect your followers to become interested and engaged. This is one reason why longform content is doing better than ever.
Content development can take time and effort, so if you need professional help, here are some simple resources I have used in the past:
- Blog Title Generator: This tool will show you the list of the most relevant topics in any given niche.
- Headline Analyzer: Headline is the first thing that your readers notice and you have to come up with a catchy and intriguing solution. Headline Analyzer will tell you if you’ve succeeded.
- Essaysontime: If you decide that serious content creation is out of your reach, you can always ask for help from this expert writing service.
2. Use Smart Structuring
Internet users read very quickly, and nothing will turn them off more than a “wall of text”. Format your content intelligently by using numbered lists, bullet points and headers to easily highlight key information points.
3. Add Value to Users’ Lives
Informative content is good, but if your readers and clients can’t put your words in practice then they will not benefit from what you publish. A primary goal of content is to solve users’ problems and show how to overcome them; this will not only build brand loyalty, but it will keep them coming back for more. As long as the content you create is genuinely helpful, it’s also certain to be passed around.
4. Keep Your Audience in Mind
Before ever creating or sharing content, think about your audience: ask yourself if it’s something they would like to see and share with their friends. Once you have some ideas, you can even poll your audience to generate comments and perhaps initiate debate. This not only creates engagement, but gives you special insight into what they want.
5. Create Infographics
Infographics are informative but easy to understand. And because they come in the form of images, they are convenient for the majority of Internet users who mostly share visual content on social media. Using tools like Piktochart, you don’t even need the knowledge of a graphic designer to create a reasonably high quality infographic. The most important thing is to use your business expertise and data to create something your audience will find valuable.
6. Trigger Emotions
Some of the most successful marketing campaigns went viral because they sparked strong emotional reactions among users. A lot of studies have proven that emotions like happiness, anger, or sorrow have the power to engage people and make them share digital content. Do you remember the #ItCanWait campaign? Study how AT&T used narrative, art and user engagement to skyrocket this public safety campaign. Be careful not to co-opt causes that are unrelated to your business, since insincerity can backfire. But when you see an opportunity to contribute, do it well.
7. Remember the good old times
Talking about emotions, never forget nostalgia. Users universally enjoy content that hearkens back to old memories, and if you analyze your audience precisely, you can get an easy target for what will appeal to them. Consider this 90s themed commercial by Microsoft, aimed at Millennials to promote its Internet Explorer web browser (and be sure to notice the tremendously positive response it elicited):