Platforms to create content, social media channels and distribution through a finalize dashboard. The Platform allows users to create stories, playlists and podcasts which the system then publishes across the social networks and provides with stats.
Have you run out of photo ideas on your social media platforms? Have you ever wanted to create content but don’t know where to start or who to connect with? Do you want to be able to capture your wedding from start to finish so all of your family and friends can see the memories?
Social Media Content to Create
Written posts, blogs, articles, guides, and more
Advantages: These articles demonstrate your company’s knowledge and expertise, which can help build your credibility and reputation.
Disadvantages: There is a lot of blog content out there, so competition is thick—and you need a lot of creativity to create new topic ideas. Writing also takes a lot of time to generate content ideas, especially if you’re explaining complicated concepts.
How to produce: To help you think of compelling content, look at trending searches. This will give you insight into the questions people want answers to, which can spark ideas about what to write about.
Best platforms: LinkedIn and Facebook are perfect for these types of content, especially when it comes to articles that are 1,500 words or longer. You can post the whole piece, a short snippet, or a link to the piece. Twitter is also a great bet, but the limited character count means you can only include a link and small quote, which still can drive traffic to your website.
Pro Tip: Embrace the content calendar. Your content calendar is a framework for the ongoing story you want to tell about your business and what content to share. When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best.
Use our content marketing editorial calendar to visualize when and how you connect with your audience. The calendar displays your scheduled and completed marketing emails, social posts, postcards, and digital ads. You can filter your calendar to display your marketing for a specific audience or all audiences.
Electronic books (eBooks)
Advantages: An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise. Far fewer businesses take the time to produce an eBook compared to blogs, too, so you avoid that heavy competition.
Disadvantages: Not everyone wants to read a whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience. While they can help generate leads, people don’t always actually read them.
How to produce: An eBook is basically several blog posts compiled together as chapters from the same category. You’ll want to choose your best content or even hire a professional writer with experience writing eBooks.
Best platforms: Users come to LinkedIn to connect with colleagues and learn relevant information about their job or other interests, which makes it an ideal network to share an eBook. Facebook and Twitter are secondary options.
Links to external content
Advantages: If you don’t have time to finish a blog post or your writer is on vacation, you can always link to relevant articles, resources, and websites from other sources that you trust. Industry leaders are also excellent resources for content.
Disadvantages: When you link to content that you haven’t created, you’re effectively opening a door to another business’s social media experience. Readers may even find the other source more informative than your page. Content curation is a good digital marketing strategy to use on social networks, but it also can be time consuming. It is important to check your social analytics to be sure that curated content is engaging and effective, and not to stop your own content creation process.
How to create: Research different blogs using keywords similar to those on your website. (Keywords are words or phrases commonly searched on the internet.) Make sure to read every post and click around on the website, too. This will ensure you don’t share an article on social media accounts from a site that could negatively represent your brand’s views.
Best platforms: LinkedIn and Facebook are great marketing tools for any type of written content, even if it’s just links to the content. Twitter is a secondary option.
Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message.
Advantages: Visual content is much more digestible and engaging than long-form blogs and articles. Smartphone cameras are sophisticated enough to take stunning pictures, and apps help you quickly edit them, add filters to them, and more.
Disadvantages: Image-focused platforms like Instagram have a lot of competition. If you want quality beyond a smartphone’s capabilities, a professional camera and editing software can cost a lot and be very time consuming to use.
How to produce: Pictures and images are some of the easiest content to create. It’s as simple as grabbing your smartphone or camera and snapping a picture.
Best platforms: Images work well on every platform, but Instagram and Pinterest are by far the best networks for pictures. Facebook, Twitter, LinkedIn, and Snapchat are alternative options. Attaching an image to a blog post can also help improve engagement and clicks.
A few tips for image posting on social media:
Get stellar art for your social media campaigns. You don’t have to be a photographer to use stock photo websites like Pexels and Unsplash, which offer great images, many of them free.
Avoid images with too much copy on them. Did you know Facebook takes this into account when approving posts for ads? If you’re not sure if your image has too many words, here’s a handy checker.
Use more photos with faces in them. People-heavy images get more engagement on Instagram posts, and they can humanize your brand. Say cheese!
How to Create Social Media Content That Your Customers Actually Like
Identify Popular Blog Posts
When it comes to selecting the right content, teams can get antsy. Rather than creating a focused strategy, they start posting any and everything online.
As a result, your social media account looks like paint thrown onto a wall. A few of posts work well, but most of your content misses the mark. Then, you scramble to try again and get the same outcome.
This time around, begin with what you know. And that’s your popular blog posts!
You’ve already done the hard work, and you know customers benefit from the content. Now, it’s up to you to share it with the rest of your followers.
If your website is connected to Google Analytics, you can locate your most popular posts in a few seconds. First, login to your account. On the left column, click Behavior, Site Content, and then All Pages. For primary dimension, click Page Title.
Be sure to adapt each post to your desired social channel. You may have to tweak images, headlines, or even create a cool Twitter thread.
Do what’s already working. Start with your greatest hits—your most popular blog posts.
Ask Customers Directly
As small business owners, it’s easy to get stuck in your own head. Your team is pondering day and night to figure out what content will intrigue your fans.
However, it’s important to realize that you don’t possess all the answers. And to reach a solution, sometimes the best option is to ask your customers directly.
That’s right! If you want to know the types of content that really excite customers, get their feedback.
“Can direct outreach really be beneficial in getting feedback from customers? Absolutely. Understanding your customers is often as easy as talking to them directly. This direct outreach can also help fill in the gaps that less personal forms of feedback tend to create,” states Gregory Ciotti, a writer, marketing strategist and alum of Help Scout.
Depending on your company’s resources, you have a few ways to collect customers’ feedback. You can try sending an email requesting responses to a few questions, connecting with them on social media via direct message, or if you really have time, pick up the phone and call customers.
Inquire about their interests and what problems are plaguing them at the moment. That way, you can post social media content that fits their needs.
Listen on Social Media
On social media, there’s a lot of noise. Brands can get trapped into talking about irrelevant topics and decide only to stick to what they know best—their products.
To venture beyond the constant selling, you must be willing to do things differently. Rather than blasting out the same post every day at the same time, you’ll want to actually listen to your customers.
Jump down the social media rabbit hole to learn more about your followers. Gather information on what they like and dislike about your brand and discover their interests. This is the art of social listening.
To organize your search, you’ll probably want to invest in a tool like Sprout Social. You can monitor specific keywords, identify relevant hashtags, and engage with your brand advocates.
Reports indicate that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So take what you learn and apply it your customer service interactions.
Moreover, user-generated content is helpful for providing your audience with social proof. Reach out to customers raving about your brand and ask them if you can use their content in your next campaign.
Create your own content and share it with the world! Content Creation Social Media Platforms makes creating content for social media easy. First, you choose a domain name that will represent your brand. Then, you can create as many or as few pages on your platform as you want. Each page is customizable, built around your brand or product in a place where people can visit it and sign up to hear more.