Create a strong content marketing strategy to promote your business and increase your online visibility. With our Content Creation Tools Meaning, you can gain actionable insights into the process of content marketing that will allow you to create an effective strategy.

Blogging. Social media. Online video. With all the online publishing options available today, it can be hard to decide which content creation tools meaning should you use to tell your story and engage your audience. Choosing the right tools for the job can improve your ability to reach more people and convey important information.

What is content creation?

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

Why Is Content Important?

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

  • Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
  • SMBs that use content marketing get 126% more leads than those that don’t.
  • 61% of online purchases are the direct result of a customer reading a blog.
  • Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. 

Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy.

What types of content are out there?

There are many kinds of content, including blogs, listicles, ebooks, infographics, videos, how-to guides, and case studies.

All these different content types are usually hosted online, either as part of a website, available for download or accessible as a reward for membership or signing up for a newsletter.

The content that you create is heavily tied to your business growth. Like all marketing pursuits, creating content that is well-planned, and well-executed that engage with your audience and creates a level of trust with them will directly affect your sales.

In order to get the most you can out of your content creation, you will know what kinds of content are popular and the ways that content is changing.

Content has recently seen a big shift from the entirely written, text-based content of the 20th century to the video and audio content that has overtaken today.

Podcasting in particular has exploded in popularity over the last few years. There are now more than 700,000 active podcasts, covering everything from business advice to pop culture to keep listeners engaged.

We’re also watching more videos than ever before.

In the United States, a whopping 85% of internet users watch some kind of video content every month, and 55% of users want to see more video content from the brands and businesses that they interact with on a regular basis. Video marketing also seems to offer a very strong return on investment.

Why is selecting the right tool important?

Creating content can help you to reach a new audience, convert an existing audience into customers, or encourage repeat custom. To create that content, you can use one of the many content creation tools out there to help you.

Choosing the right tool is important, as it can help you to make effective content. Tools can’t replace a strong content strategy, but they can help speed up the process, gain insights that you wouldn’t have otherwise had, and make better-performing content.

Content is no longer something that should just live on your business website. Your social channels are another powerful outlet to boost business growth and the content that you create for those channels will reach your audience in a more direct way.

If you get it right, the power of social content can help to turn your customers into brand evangelists. Happy customers are happy to shout about it on their own social channels, in much the same way that unhappy customers are.

How to develop a content creation strategy

Before you can start crafting engaging content, first strategize why you’re writing, who you’re writing for, and where you’re posting the content. Follow these steps to develop a strong content creation strategy:

 Determine your marketing and content goals

Set goals you’d like to accomplish with your content marketing efforts. Think about what you’d like to improve regarding your sales and marketing efforts, including more organic traffic to your website, larger brand awareness or higher conversion rates. Use the SMART goal method to develop specific, measurable, attainable, relevant and time-based content marketing goals for your company.

Build your buyer persona

To better cater content to your specific audience, know who exactly you’re speaking to, what information they’ll find valuable and which outlets they usually read content on. Build a buyer persona, which is a semi-fictional character who represents your prospective customers.

Conduct a content audit on your current work

Before you can create new content, you should evaluate what you already have. Sort through your current content and marketing material to determine where it fits within your new content marketing plan and goals. Organizing your current work may make you realize the value your existing content supplies your audience and determine what additional content could help strengthen your inventory.

Pick which formats to write in for certain audiences

Your buyer persona should tell you which content form your audience prefers to consume their information on and which media outlet they usually read it on. You may have several buyer personas created, so it’s important to note how they typically read their content and cater your pieces toward these preferences.

Plan how you’ll promote each content piece

Where you post your content is also an important factor in ensuring it reaches a wide audience. Properly promoting your content pieces helps build greater awareness of your content and product. The best way to make sure your pieces are reaching the right audience is to conduct more research for your buyer personas to discover which online platforms they use, when they use them and where they usually go to find information.

Conclusion

We’ve built a suite of tools and processes to help you build engaging content. From the Content Idea Generator, to 3-2-1 Strategy, and the Framework, we’ll show you how to build material that will grow your audience and get you results.

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