In todays content driven marketing world, social media provides a unique opportunity to build relationships with customers and prospects at low cost while increasing awareness of your brand. Content drives traffic to your website, helps build brands and influence people. In this eLearning course, we will discuss different types of content you can produce utilizing various social media platforms.

Social media content creation is becoming an integral part of many organizations publicity activities, social media expert Heather Yamada-Hosley says there are many ways organizations can use social media for content creation.

What is content creation in social media?

Social media can be a valuable asset in your content creation process. It offers you a platform where you can interact personally with a number of your prospects, thus learning more about them and their likes and dislikes. By creating a social media content strategy, you will be able to turn to your social media followers for insight about everything from popular content ideas to building brand loyalty and increasing reach.

When you put valuable efforts into your social media content strategy, fans will also tell you how much they liked the content you put out. You will be able to see the pieces that had the most success on the platforms by watching the comments as well as the traffic and shares within the platform. Since social media offers potentially millions of visitors, it can be a wonderful place to increase brand recognition and reputation.

You should carefully track the response of your audience to your articles and posts. The topics that receive the most support can be used as guides to create content for social media in future production efforts. You can also listen to conversations that occur both on and off your page and learn more about what interests your users and what they would like to learn from brands in the industry. This will also be useful when developing an editorial do you create content for social media? - brightedge

How do you create a social media content strategy?

When you create content for social media that is successful, popular content, you are able to drastically increase your brand reach. Creating and promoting content that people appreciate will attract likes and shares. In order to do so, you’ll first need a social media content strategy.

To begin creating a strategy, you’ll need to know who your audinece is and what they’re looking for on social media. You’ll want to create relevant content that resonates with them. By doing keyword research through a platform like BrightEdge, you can find the keywords to use throughout your social platforms. Before you begin posting, you’ll want to create an intent model and content calendar to plan your posts for the future. Once you’ve tested your content strategy, you can repeat these steps and alter the content to test other topics your audience may be more interested in.

When people promote your content for you, that piece and your brand will then appear on the newsfeeds of all their connections. Great content will help you bring in more followers and will introduce your brand to more people. As your community grows, you will then have an even bigger stage for conversing with prospects and learning about what they want to see from your organization.

Most Effective Ways to Create Content for Social Media

There are various ways to figure out what your customers like. Based on that, you can create content for social media that they will like. Let’s take a look at some great ways to create content for social media that will resonate with your audience.

Share Positive Statistics and News

People tend to believe and appreciate positive statistics and news. If you can come up with some statistics that portray your brand in a positive light, use them on social media.

When people see a positive statistic, they will trust your brand more. Some users who like such positive stats and stories may even share them.

In 2018, IBM introduced its supercomputer, Summit, which was the world’s fastest supercomputer at the time. They didn’t pass up a chance to share this news on social media – not forgetting to mention that it’s capable of doing 200K trillion calculations per second.

Such powerful statistics can surely connect with audiences well and is a brilliant way to create social media content that works.

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Image via Instagram

The best way to create social media content that works is to prompt people to react. And statistics and news are perfect for that as people like to share both.

You need to figure out what sort of content can trigger emotions in your audience. Once you’ve figured that out, you will know how to create content for social media successfully.

 Share and Repurpose User-Generated Content

The easiest way to create content for social media is by repurposing user-generated content. User-generated content is great for two reasons – it engages your audience and it creates greater brand awareness.

Such content may include guest posts, images, videos, online reviews, or even testimonials. When you share such posts, your audience can connect really well with them. This is because your audience believes that such content has been created by people just like them.

So they are more likely to engage with and share your content with others. According to a BrightLocal study, positive reviews make 73% of customers trust a business better. This is where user-generated reviews can help a lot.

Thankfully for brands, customers are more than happy to write reviews. The same survey found that when 74% of customers were asked for feedback, 68% wrote reviews online.

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Image via Instagram

Apart from requesting that your customers write reviews, you can also ask them for their testimonials. Testimonials can serve as reviews too, and you can use them to your advantage.

You could also get your users to send in images and videos in which they are using your product. You can then share those on social media and on your product pages.

Daniel Wellington, for example, gives their followers a chance to get featured on their Instagram page. All they need to do is post their pictures of their Daniel Wellington watches and tag them using the branded hashtag.

Such user-generated content is great at engaging and connecting with their audiences. Thus, this is an excellent way to create social media content that your audience can connect with.

13 Ways to Create Content for Social Media That Connects with Your Brand's Audience (Updated March 2019) 1

Leverage Influencer Marketing

When we talk about ways to create content for social media, we can’t overlook influencer content. Leveraging influencers is one of the best ways to create social media content that is authentic and engaging.

Influencers are social media celebrities who have a loyal fan-following on social media. Brands partner with such influencers for creating content for social media.

Even though they may be social media celebrities, not all of them may have a million followers. Many influencers have fewer but more engaged fans. Such influencers are called micro-influencers.

There are various ways to partner with influencers to leverage influencer marketing. You could ask the influencers to promote your brand using content created by them.

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Image via Instagram

The involvement of an influencer can give your brand a human touch. An influencer’s endorsement builds trust for your brand in the minds of the influencer’s followers.

Creating content for social media with the help of an influencer can give you access to the influencer’s audience too. This, in turn, can increase your brand’s reach on social media platforms.

That’s not all. Influencer marketing has many more advantages. You can ask your influencers to try your products and share their reviews on social media. Such reviews or testimonials can also help you get the valuable attention of your audience. Your audience is more likely to relate to them. Influencer content is trusted by their audience and hence leveraging influencers to create content for social media is a brilliant strategy.

However, before you can start utilizing the real power of influencer marketing, you need to find influencers. There are thousands of influencers on social media, but you need to zero in on a few. These influencers should ideally be related to your brand or product niche.

When an influencer is in the same niche as yours, their audience will find your messages more relevant. With such influencers, there is a greater probability of a higher ROI.

Every social media platform has its own set of influencers. This means that an influencer who is great on Facebook may not be great on Instagram. In this case, finding a good influencer can be a tedious task.

There is also seemingly no way in which you can manually track the conversions through influencer marketing. Without a metric to judge an influencer’s performance, you cannot calculate your ROI. This makes it difficult to implement influencer marketing for creating content for social media.

Thankfully, there are tools and platforms available that can help you keep a track of everything. These take care of everything so that you can concentrate on creating quality content.

Grin allows you to find the finest influencers on social media who are popular in your niche. That is not all, it also helps you get in touch with them and recruit them. You can filter the influencers by category, location, and even social platforms.

Grin platforms

Grin not only helps you recruit influencers but also helps you brief influencers in bulk. You can use the platform to collaborate with influencers easily and pay their fees with ease. You have the option of paying your influencer using products, cash, or both. Also, you can track their content directly through the platform.

As mentioned above, tracking the performance of your influencer marketing campaigns can be difficult. However, Grin sorts that out for you as well. You can see the feeds of all your influencers’ social profiles in a single screen.

This shows their content and how it is performing. Accordingly, you can find out which content is performing well and which ones are not. This way, you will easily be able to find out when your ROI becomes positive too.


Learn the basics of social media content creation and learn how to best use social media platforms to create, publish, and promote your content.

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