Content Creator for Hire

Content Creator for Hire is a service of Salay Makes Your Content Clickable. We create content, especially in the instagram niche. We focus on using our expertise to entice more traffic to your business causing it to grow faster and better.

Get your own content creator for any kind of Instagram services and other social media. We create, manage and run all your social media pages/ profiles. Content creation and curation included in the services that we offer.

What is a content creator?

Blog posts, podcasts, photos, videos—everything you consume on the internet had to be created by someone. While marketing certainly isn’t the only reason to produce content, it’s no secret that quality content can help your website rank higher in search engines, boost engagement with your subscribers, and help set you up as a voice of authority in your industry.

Here’s a quick overview of the skills you should look for in content creation professionals:

  • Content creation
  • Content marketing strategy
  • SEO
  • Social media
  • Type of content creation (e.g., article writing, podcasts, videography)

Why hire content creators?

The trick to finding top content creators is to identify your needs. Are you looking for a content creator to be a regular contributor to your company blog? Do you need content creators for an e-learning service or project? Do you require specific skills such as creating video content? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.

How much does it cost to hire a content creator?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced content creator may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their content creation services more competitively.

Which one is right for you will depend on the specifics of your project.

How To Become A Content Creator

 Niche Down So That You Can Scale Up

When I began content creation, I got paid a tad over 50 cents for a 500-word blog post. To date, content mills and freelance marketplaces continue paying $5 per article to new writers. In the iWriter pricing plans below, look at the pay for the “Standard” tier.

Working for such content creation companies that deem it as a commodity is a huge mistake. It shouldn’t be on your cards (barring a few decently paying gigs at Upwork). But can you get paid well at the beginning of your content career at all?

It’s a reaffirming YES. Begin by niching down. Don’t try to please millions, rather, find those 1000 true fans you would genuinely love to have a conversation with. That’s not a big ask given that even appealing to one-in-a-million people of the world would leave you with 7000 people.

Tim Ferriss, author and entrepreneur, lays down the importance of finding this ‘narrow niche’ for yourself — about aiming for a readership that LOVES every piece of content you create.

I rescued my freelance content career by specializing in writing digital marketing articles and later SaaS content marketing. That’s how I raised my rates by over 2000x and scaled up my content business.

Whether you’re producing videos for your YouTube channel, starting a podcast, or engaging in any other creative endeavor — niche down. It’s going to build a strong foundation for scaling up your audience or your pay later on.

Want to create a persona of your “true” fans? Get started with this free Make My Persona tool by Hubspot.

Build Streaks To Gain Momentum

Whenever I’ve set huge goals for myself related to creative projects — be it writing or producing videos — I’ve felt overwhelmed. I almost always backed out even before starting the project. I learned the hard way that the key to flexing your creative muscles is just by showing up regularly and completing mini-tasks.

If you’re getting started with a blog, you need not write 1000 words every day. Just promise yourself to put down 100 words a day and build a streak of the same. The idea is to set the bar so low, you won’t feel any resistance in showing up.

Especially at the beginning of a creative project, such streaks help you feel confident and gain momentum. I’ve found them helpful in building an appetite for taking on bigger challenges. For instance: Once you get the foot in the door with those first 50 words — you’ll feel inertia to continue writing. Who knows, you might even complete a whole article.

I like using the Strides app (available on iOS and web) to keep track of my habit streaks. Here’s a preview of me trying to “play the guitar” every day. I’m trying to improve the percentage of days I show up.

Guitar playing habit tracker

Copy Badasses In Your Industry

I’m not talking about plagiarising content. I want you to scout writers, authors, podcast hostsartists, or any other creative influencer that you admire and try to emulate their style. 

Maybe you’re a video creator and connect with someone like Gary Vaynerchuk. He shares valuable advice for aspiring entrepreneurs, which is such a common subject. But his videos have a characteristic GaryVee exuberance, so you dissect that by watching his videos.

A list of videos on Youtube

His tone overflows with energy, swearing, and hustle. He isn’t worried about being politically correct. He doesn’t want to appeal to everyone. So you can take the best parts of his approach.

For a content writer, it could mean reading articles at the New York Times or their favorite blog, then dissecting their usage of punctuation, framing of arguments, sentence structure, and even memes. You can do this for a bunch of your favorite writers.

Conduct the above exercise whenever you want some inspiration — until you realize that you’ll only fail at becoming these artistic folks — and in the process, you find your style, your voice.

It’s combinatorial creativity at work. As Maria Popova, author and the founder of Brain Pickings, puts it: “We take information, from it synthesize insight, which in turn germinates ideas.”

Idea - insight - information

Leverage Data To “Inform” Your Content Creation, BUT…

Content is a marketing channel. So it’s important for your writing, videos, or any other creative project to help the business bottom line and data can be a great indicator of it. For instance, you can measure:

  • brand awareness (traffic), 
  • leads (newsletter signups, product trials and demos, and the like), 
  • and sales (direct revenue).

So, install Google Analytics (GA) on your website to keep track of your content performance and insist your clients do the same. Besides your website, all other platforms (YouTube, Spotify, Twitter, Facebook, you name it) you create content for will have dedicated analytics.

For instance, here’s a snapshot from GA for my article: things to write about. It gets pretty slick engagement, but I can work on reducing the bounce rate of the article.

Google Analytics for a particular article

Indeed, depending on your goals, you can set up key performance indicators (KPIs) to evaluate your content. It can include product trials generated, newsletter signups, average engagement rate, and the like.

Let me share an example to illustrate a few KPIs: 

  • A comparison review article like “best online course platforms” will appeal to course creators who want to purchase course software. It need not generate a lot of traffic, but it should generate product trials.

Now consider an informational article like “getting high-paying ghostwriting jobs.” It should appeal to freelancers who want to make money writing. If the readers find it valuable, it should generate newsletter signups.

For content creators, traffic, pageviews, search traffic, keywords ranked, and such could be decent starting points. But if you’re not a publisher monetizing your content with advertisements, then these are all vanity metrics — because none of them would directly be attributed to the revenue you generate. Choose a metric as close to your bottom line as possible.

At the end of every month, you can review your data, check the performance of your content against your KPIs, and try to answer questions such as:

  • What kind of content you created is performing the best vs. the worst?
  • How many articles is a typical website visitor reading when they come to your site?
  • What is the difference in behavior between a mobile vs. desktop visitor?

You’re looking to accrue insights from these questions so that you can iterate your process of content creation. It might mean you find something that goes against your gut. What should you do in such situations? Well, you need to:

Create A Body Of Work You’re Proud Of…

Your intuition can derail you, so coupling it with data for informing your content creation is all fine and dandy. But let’s look at a special scenario: 

Data says that certain kinds of review articles are performing the best. You feel bored exclusively writing them alone, though. You want to experiment with newer and exciting content formats.

Well, for me, the joy of creation can’t be compromised consistently. If you want to play the long game, some stats about YouTube or best practices about adding tags in your videos can’t be your guiding light.

A creative career in content calls for building a strong body of work — something you feel excited about even while putting sweat equity and something you feel proud of — and that can’t happen with “safe” career choices and “proven” frameworks alone.

You need to take risks and let your curiosity guide you — maybe even when data tells you otherwise and even when it doesn’t seem to have a financial potential. Remember your portfolio reflects your creative potential and will result in career opportunities of that magnitude.

 Don’t Work On Your Content Creation Skills

When I first started a creative career, I felt outraged at creative professionals who I “felt” were undeserving of their fame and wealth.

My judgemental notions were brought to rest when I read a thing or two about gatekeepers — the influential people who control access to audiences, evaluate the quality of work, and decide who becomes the next BIG thing!

Beyond your core content creation skills, becoming a successful content professional calls for working “on your career.” You need to understand what Cal Newport, the author of Deep Work, calls meta-knowledge

Here’s how he defines it: “Meta-knowledge is knowledge about how your career works. For example, which skills matter, and which you should ignore, and how best demonstrate your talent in your particular industry, and so on.”

So do yourself a favor by understanding the business of content marketing. Building a reputation for yourself requires networking with influencers. Having a decent-sized email list and snagging appearances in industry publications (through interviews, guest posts, collaboration, and the like) also helps.

Think of someone like Aaron Orendorff who is currently the VP of Marketing at Common Threads Collective. He began his journey as a copywriter and guest posted on every major marketing blog you can imagine.

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