Content Creator for Hotels

Content Creator for Hotels provides a digital marketing campaign for hotels and resorts. The marketing strategies are different, depending on the local business situation. Content Creator is a part of an online toolbox, which provides the visitor with all the required information

Content Creator for Hotels is a hotel content and digital marketing strategy software designed to help small, independent hotels automate content creation, sharing, and promotion. This powerful WordPress plugin features integrated social media management and optimization capabilities along with a suite of SEO tools designed specifically for travel content marketers. Businesses can manage all of their social media profiles in one place, schedule social posts and track performance with the built-in analytics dashboards while integrating the most popular travel blogs and website directory listings into their own website.

 Focus on Your Guests’ Needs

When visitors open your website, your content should connect with them instantly. When this happens, you boost your chances of getting them to book at your hotel, or the very least, chat with a reservation agent.

Unfortunately, flooding your website with your top features won’t sustain your visitors’ interests. However, you can capture their interest and boost their engagement if you focus on the amenities, attractions, and benefits they are most interested in.

For instance, if your target market is business travelers, your hotel website content should focus on what they care about the most: your location and the convenience you offer.

This means having content on the homepage and other pages that let visitors know how near you are to the airport, transportation hubs, and popular event venues.

If you are unsure about the primary needs of your target audience, read online reviews of your previous guests to find out if your hotel met their expectations or if you were unable to answer their needs during their stay.

Also, you can email short post-stay surveys to all your guests or have your staff ask them what they enjoyed most about their stay when they check out.

Once you have these details, think about how you can incorporate content that highlights these features and benefits strategically throughout your website.

 Speak Your Audience’s Language

Although knowing what your visitors want to read on your website can capture their interest and boost their engagement, you won’t be successful in doing so if you can’t speak their language.

If you want to achieve this goal, you have to learn your audience’s language and create and follow a specific tone of voice that they can relate to.

Start by finding out what language your target audience uses and the tone of conversation they prefer. Do they respond to a friendly, conversational style or a more formal approach?

However, try to avoid going the easy route of adopting an all-around tone of voice. Get to know your audience well and choose a style that shows you understand them on a deeper level. When you do, they will be able to relate and be more engaged with your messaging.

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Tap Into Your Audience’s Emotions

Most of the time, planning a holiday is an emotionally driven process. Holidaymakers want to get some much-needed rest, experience a new, exciting sport, or simply escape their daily activities.

Use this fact to your advantage and post your hotel website content in a way that taps into your audience’s feelings and sells your experiences on an emotional level.

Use words to create images that help your visitors visualize what it’s like to stay at your hotel. Aside from describing your amenities and features, explain what it feels like to relax in your suites, hang out at the pool, or dine at the in-house restaurant or café.  

However, remember that you are not writing a novel, so make sure you don’t go overboard with your descriptions and sentences. But whenever appropriate, use language that sparks your audience’s imagination and makes them curious to take up the experience you are describing.

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Optimize Your Hotel Website Content

Incorporating the right keywords in your content is also crucial when it comes to having a website that works effectively as a marketing and branding tool.

However, you have to follow the best practices for adding keywords to your content. If you simply stuff them in your articles, they will make your content sound spammy and unnatural.

Moreover, when you use the same keywords repeatedly, your website might be flagged and penalized by search engines for keyword stuffing.

To create SEO-optimized content, use an online tool to conduct keyword research. Make a list of both the less specific broad keywords with high search volume and more specific long-tail ones with lower search volume.

Once you have a list, choose the most relevant keywords you can incorporate in your content without sounding unnatural or forced.

If you are having difficulties adding certain keywords to an article, skip them. Keep in mind that it is better to have fewer keywords than risk the quality of your content and be penalized.

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Be Consistent

Once you know what your audience needs, identify your tone of voice, and understand how to incorporate keywords and how to tap into their emotions, integrate these elements in all content throughout your site. That way, visitors will notice the uniformity.

Doing so ensures your visitors won’t doubt the veracity of your content. The cohesiveness of your posts will encourage them to engage with your team.

Practice consistency in your marketing materials and tools as well. Make sure you use the same tone of voice and other elements on your social media posts, emails, and newsletters.

When you do, you give your target audience customers a consistent experience wherever they encounter your hotel on their digital journey. And this will help your brand become more recognizable, enabling you to stand out from your competition.

Additionally, being consistent can also help you build credibility since consumers associate attributes like attention to detail with professionalism.

Creating content specifically for your hotel can be daunting. If you have already included copywriting costs in your marketing budget, hire a freelance copywriter who has experience producing content for businesses in the hospitality industry.

Doing so allows you to have content on your website that sustains the interest of visitors and encourages them to book a room at your hotel.

Tips For Content Creators

1. Make a Plan

Every good idea starts with a good plan. I challenge you to sit down and make a list of beautiful destinations you want to visit and when you would ideally like to take your trip.

Take it a step further and jot down a list of things you’ll want to do on your trip from finding a location for the perfect photo to just getting drunk with a bunch of locals while listening to great music. Visualize it. Write it down. Enjoy this process.

Especially note what you want to do creatively on your journey. Do you want to focus more on being in front of the camera? Take photos? Shoot videos? Blog every moment of your adventures? How many times do you want to post on social media and which channels?

Try to be as detailed as possible. This will make things so much easier for you moving forward. Trust me. Now it’s time to turn your plan into reality.

2. Contact the Gatekeepers

Now, that you have a plan, you’ll soon discover why it was such a great idea to create one vs. spitballing it. You now know what you need, when you need it, and what you can offer.

It’s time to reach out to the “Gatekeepers” who can make your travel dreams come true. Who should you contact? Typically, it’s one of these four (or in some cases all four): Airlines, Tourist Boards, Hotels, and local establishments in your destination area. Note, I did not say travel agencies.

Contacting Agencies

From my experiences, most agencies consist of lean nomadic teams and have limited resources to provide you with pay or even have any great hookups for freebies. You can honestly get more on your own. Be sure to make a list of the gatekeepers you need to contact (I typically do 8-10 of each four to contact).

Making these lists may be a bit daunting if you’re not sure where to look for contact information. Simply do some research on Instagram (you’re always on there any, LOL) or fire away searches online. Once you build your lists it’s time to move fast with contacting the gatekeepers. How do you go about this?

3. How to Contact the Gatekeepers

Make sure you have a clever pitch. You want to be clear about what you can provide with examples of your best work that features travel destinations, scenery, etc. This is where all of your cool “vibe” shots come to your aide.

The best-performing methods to contact these gatekeepers is to do it via email (through company websites), direct messages via social media channels and good ‘ol fashioned phone calls. Yes. It’s okay to talk to an actual person on the phone. You’re going to be surprised at the awesome results. Special Note: Yes, there is much more power in pitching traveling pairs (best results) or groups (no more than 3).

4. Bring the right gear

Pack light. Make sure you have clothes for every type of situation: rain, casual, dressy, swimwear, etc. There’s been more than one occasion where we thought we would have beautiful weather and it turned out to be a series of rolling thunderstorms or got VIP access to a club that had a specific dress attire. So pack smart.

Also, here is a quick list of things to bring that I found essential to travel: notepad and pen (yes, this will come in handy when you don’t have wifi and/or feeling a bit creative somewhere), cell phone, laptop, iPad, camera, GoPro, toiletries, portable chargers.

Related: 5 Ways To Find Your Personal Style

5. Use the Best Travel Apps

We all have amazing apps we like to use to use when we travel. What I did was I beta-tested the best performing apps on my domestic and international trips to see which ones I had the most success with.

So the following listed apps are based on three variables:

1. Saves money

2. Saves time

3. Usability.

So here we go: Google Trips, Skyscanner, Airbnb, Uber (Lyft isn’t available everywhere where Uber is), Google Translate, Olivia, Paypal, Workfrom, and Day One. Special Note: Always make sure the area you’re off to has wifi access. I was once stranded in front of the President of Mexico’s compound because my wifi wouldn’t connect to my Uber service.

6. Good Company

I believe taking a big adventure by your lonesome is one of those experiences that help you grow as a person. But, traveling with someone else or a group is one of those things that make travel all the more special. So, if you’re looking to have good company during your travels. Here’s a great way to do it. First, I’d recommend signing up on the Hub or if you’ve already signed up, it’s time to connect with next-level creative talent on the Hub. Secondly, there are tons of Facebook Groups and your trusty buddy, Instagram to help you connect with more people.

Related: Are Influencers Losing Influence?

7. Make time to create

So, let’s address the elephant in the room… you REALLY want to travel… especially to exotic places, get paid to do it, eat/drink for free, relax, and look good doing it. But, the truth of the matter is that if this plan works out even half as well as you want it to you will have to find time to actually create premium content. So, be smart.

Schedule to Create

Make a schedule for when you’re going to create and where you’re going to just relax. What I typically do for example is, make note of particular places I want to shoot at and see how far away they are from each other. If they’re close I will set aside a day just to create.

This is where I bring out the big guns of professional equipment and showcase the brands I’m collaborating with. When I don’t have my professional equipment with me doesn’t mean I’m not creating. After all, we all have, don’t we? If anything I’m able to take two types of content: the stylish, premium, “holy shit” content and the authentic, in the moment “that looks fun” content (when I want to).

I have both at my disposal and showcase my adventures.I also set aside time for editing content and when I’m going to post. The rest of the time, I’m really enjoying myself without lugging around my equipment or worrying about getting a shot.

Also, as a courtesy, it’s a good idea to touch base with brands you’re collaborating with to let them know your tentative rollout schedule and a general message that lets them know you may be hard to get a hold of because of travel.

8. Pick the best time to travel

Now, if you want to travel when everyone else does (Spring and Summer) that makes perfect sense. But, it’s the off-season that you’ll find the best deals and get the most attention with your creative content. While everyone is at the grind of work or school you’re sipping on tequila in Tulum and everyone is watching vs you’re posting about being in Bali with everyone else. Also, during the off-season, it’s the cheapest time to travel which means the odds of you getting exactly what you want just shot up.

9. Airbnb vs Hotel

I did a compare and contrast with this too. I took a two week trip to New Orleans and for the first week I stayed in a fancy hotel for free (collaboration) and the second week was a string of Airbnb’s. Which experience was cooler? Depends on your needs. With the hotel experience, we got free breakfast, wifi, cable tv, room service, etc. With Airbnb, we got our own private getaway and the same (minus the free food). Which was more costly? Airbnb. Which place allowed us more creative freedom? No difference but as a content creator, we actually created more stylish content staying at a hotel. Special Note, if you’re pitching to hotels, aim for 2-3 nights (3 at the most).

10. Traveling is the best

The final tip for content creators is that you should travel whenever you can.

If you’re a Content Creator and not interested in travel… rethink that. Traveling will provide you brand-new life experiences that won’t just help you grow in a personal way. It will also help you grow as a creative. Imagine the reason why you wanted to be a creative in the first place and the creators you admire. They all traveled often. New places spiked their imagination. Allowed them to express themselves in a brand new way.

Conclusion

Content Creator for Hotels is a marketing automation tool which reduces information overload, provides the right content to the right people at the right time through an intuitive interface.

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