Content Management Online Course

Enroll in the Content Management Online Course, which includes an introduction to the content management system (CMS), a beginners guide to blogging and a tutorial on how to create and edit pages. The course is based on WordPress, a free CMS. If you’re looking for technical support this is not the course for you, but if you’d like an introduction to the world of blogging then this course will help get you started.

Anyone can have a website, but creating your own online content can be challenging. From coming up with beautiful images that enhance the text you provide to designing a layout that looks professional, it takes time and effort. “Learning Content Management” online course will provide you the skills necessary to create your own professional-looking site.

Introduction to Social Media Strategy

Buffer Skillshare Class - Social Media Marketing Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

Skill level: Beginner – Intermediate

About this course:

We’re super excited to bring you our very first Skillshare class on social media marketing strategy! This 45-minute, straightforward class will help you create a rock solid foundation for your business or brand on social media.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.

Introduction to Social Media Advertising

Introduction to Social Media Advertising - Buffer Class

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

Skill level: Beginner – Intermediate

About this course:

We are proud to introduce our brand new Skillshare class on social media advertising! This is a follow-up to our first Skillshare class (above) and will cover everything marketers and businesses need to know about succeeding with social media ads.

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social media advertising strategies.

ClickMinded

Content Marketing Course by ClickMinded. Image source: ClickMinded.

Content Marketing Training

ClickMinded offers a full-feature learning experience suited to both beginners and those who want to skill-up and refresh their marketing knowledge.

This course is recommended by AppSumo and Neil Patel and by now more than 3,000 students have enrolled to master SEO-specific skills.

When you’ve completed this course you will have a basic understanding of keyword research, link building, SEO fundamentals, and how to create a search-friendly website.

The course content is divided into 8 sections, with bonus lessons on “Enterprise link building,” “Local SEO,” “Pinterest SEO,” and “Amazon SEO.” Once students complete the course, they have the chance to earn a ClickMinded SEO Certification if they manage to pass the exam.

Course Details

  • 8 sections (numerous lessons)
  • Bonus sections
  • Videos, printable slides, quizzes
  • Content Marketing Certificate

Pricing: Single course $497/Lifetime access to all ClickMinded courses $997

The Blueprint Training

Content Marketing by The Blueprint Training. Image source: The Blueprint Training.

Content Marketing

Blueprint’s Content Marketing training puts particular focus on the importance of proper content creation by providing lessons on content development, content strategies, and content optimization.

This advanced content marketing program is designed to transform beginners into effective, industry-ready content specialists and SEO professionals.

If you sign up for this course, you’ll master various facets of content marketing, including SERP intent, keyword gaps, audience personas, and pitching.

The program provides lifetime access to all content marketing modules, video training, and a Slack Channel. What’s more, Blueprint updates its course every year to provide its students with high-quality and up-to-date content.

Course Details

  • 12 modules
  • Video training
  • Slack Channel access
  • Templates

Pricing: $499 (lifetime access)

Ahrefs

Blogging for Business by Ahrefs. Image source: Ahrefs Academy.

Blogging for Business

Ahrefs’ Blogging for Business course is suitable for intermediate bloggers who want to turn their blog into an e-commerce business.

The course educates students on how to find great content ideas in their niche and how to create link-worthy content. There is a lesson focused on “outreach” and ways to promote blog content.

The content is tailored to provide users with an understanding of the marketing strategies needed to turn a blog into a booming e-commerce business.

The program also provides students with the chance to hear interviews with 3 prominent professionals in their field – Noah Kagan (founder of AppSumo), Ramsay Taplin (The Blog Tyrant) and Bryan Harris (List Building expert).

Course Details

  • 10 lessons
  • Bonus interviews

Pricing: $799

Demand Curve

Growth Marketing by Demand Curve. Image source: Demand Curve.

Growth Marketing Strategy

Demand Curve provides personalized training in growth marketing. The course is taught by a team of experts and is most suitable for senior and strategic roles in marketing.

Demand Curve has a lot to offer for anyone seeking to learn cutting-edge digital marketing techniques as the company prides itself on providing high-quality and up-to-date content.

This course is pricey, but it doesn’t have pre-recorded content like most content marketing courses. Instead, students learn through Slack conversations and writing materials.

Demand Curve’s 3.5-week course provides students with numerous lessons including “Conversion tracking,” “Onboarding flows,” “A/B Tests,” and “Google Ads.”

Course Details

  • 3.5-week course
  • Rich syllabus
  • Curriculum access for 6 months
  • Forum access for Q+A with instructors
  • One-on-one mentorship

Pricing: $999 for Self-serve course/$5,800 for Full program

Product Management Fundamentals

Offered by University of Maryland via edX

During this four-week free online product management course hosted on edX, students will learn from Dr. James Green, the Director of Entrepreneurship Education at University of Maryland, College Park. While certification is optional for a fee, you can work through each of the lessons at no cost, making this one of the best choices on our list of free product management courses online. 

There are four modules in all, each taking between two to three hours each, so you won’t have a huge time commitment. But don’t let the brevity of the course fool you—it’s packed full of useful information. Topics include:

• The responsibilities and duties of the product manager, including an overview of the competencies and skills needed in the role.

•  How to manage innovative product teams through the whole product development life cycle.

•  An overview of various marketing challenges, common mistakes, marketing, and understanding your customers

•  Revisiting customer development and how market type affects strategy

•  Segmenting the market, solving customer problems, and expansion. 

This is an introductory course and part of a professional certification in product management, so it’s a great jumping off point for students who want to dig deeper into the subject. 

Cost: Free

Certificate: Yes, with a fee

Time to Complete: Four Weeks

Curriculum: Introductory 

User Experience: Excellent

Quality of Instruction: Excellent

Pros:

• Terrific introduction to a broad subject

• Examines the most critical skills needed as a PM

• Over 11,000 students have enrolled

Cons:

• Only offered in English

 Becoming a Product Manager

Offered by LinkedIn Learning

Many people with premium LinkedIn accounts are unaware that the social media site offers thousands of free online courses for their members. You may have been familiar with the platform—which was previously called Lynda—before it became LinkedIn Learning. Most courses even offer a shareable certificate or badge that students can add to their profiles to highlight their marketable skills. 

This free online course, Becoming a Product Manager, is just one of several offerings in PM that you will find on the site, and it’s well worth looking into. Students who complete the course will be equipped with an excellent overview of what it means to be a PM by exploring topics like:

• The title of a product manager

• Differences between project and product managers

• Various roles in product management

• Agile, lean, kanban, and scrum

• Customer development

• Wireframing

• Phases of the product life cycle

• How to monitor your competitors

• Designing and running experiments

• Working with designers, executives, and engineers

This is a great course to take if you like milestones, as there are 13 chapter quizzes for students to monitor their progress. You’ll receive a certificate of completion when you have finished, and you can access the course on your smartphone, tablet, or laptop. If you do not have a premium LinkedIn membership, you can sign up for a 30-day trial membership that should give you more than enough time to complete this (and several other) courses. However, if you don’t want to get charged, be sure to cancel before your free trial expires. 

Cost: Free Try a free trial for Linkedin Learning.

Certificate: Yes

Time to Complete: 11 hours

Curriculum: Introductory

User Experience: Excellent

Quality of Instruction: Excellent

Pros:

• Download a completion certificate when you have finished

• Interactive with quizzes to test your progress

• Easy-to-navigate platform

 Cons:

• Need to cancel the membership after the trial to avoid being charged

 Google Analytics for Beginners by Google Analytics Academy

Length: 4-6 Hours

This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. We recommend this course for both beginner and advanced marketers who need a refresher on Google Analytics or need more advanced instruction.

Recommended for:

  • Marketing professionals at every level

 Viral Marketing and How to Create Contagious Content by Coursera

Length: 4-5 Hours

Ever wondered why some things become popular, while other things don’t? This course explains how things catch on, and can help you apply those ideas to become a more effective marketer. This is a good course to take if you feel your marketing efforts aren’t yielding the results you want or aren’t becoming as widespread as you’d like.

While individual contributors would benefit from taking this course, marketing managers who have a hand on ideation and strategy would most benefit from the knowledge they gain.

Recommended for:

  • Mid- and senior-level marketers with a hand on strategy and ideation
  • Brand managers of all levels

Conclusion

Our content management online course will teach you the basic fundamentals of planning and implementing effective digital content strategies within your organization.

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