Content Marketing Course Hubspot is a great way to build blog content, land links to your site, and engage more with your audience. This course will show you how to build a blog that attracts readers and drives traffic.
The HubSpot certificate training course will teach you how to attract customers through a mix of search engine optimization, inbound marketing, and social media management. As a student, you will also receive access to the Content Marketing Toolbox, which includes guides and templates to help you solve any content-related problem that comes your way.
Benefits of a Digital Marketing Certificate
The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills. Here are a few of the top advantages of earning a digital marketing certificate.
Specializing in a Marketing Niche
The “jack of all trades, master of none” mantra is the marketer’s enemy. Any experienced marketing professional will advise someone looking to enter or grow into the field to narrow their focus. There are simply too many types of marketing to do all of them well. Certifications come in handy because they’re narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy but tactical enough to show you exactly how to execute the skill in your day-to-day work.
Communicating Advanced Marketing Concepts
Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer. Sure, you can fake it ‘till you make it, but I don’t advise this route. Shibboleths will only get you so far before someone notices a gap in your experience. Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means. Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining which can undermine your credibility.
Building Your Resume
When it comes down to it, your resume will almost always precede your presence. Before an interview or a client meeting, people will look to your resume and portfolio first to verify your skills. Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and it’ll catch the attention of human eyes, too. Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.
Where to Find Free and Affordable Courses
The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away. If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following courses. They’re not all free, but they’re affordable and will provide you with up-to-date course material.
HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, “Internet Marketing for Smart People,” is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule.
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but the site features a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, try a paid one to get even more value from the content on this site.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
Social Lock is a social media consulting, management, and strategy agency that also provides educational content and courses. The Standout Social Content Course is a comprehensive guide for small business owners who want to grow sales through social media. Although this course isn’t free, it’s available at an affordable rate and can even be paid in installments if you’re on a tight budget. If you need free resources that can teach you how to generate revenue that can pay for a course like this, Social Lock offers a Hustle with Hashtags eBook and Social Media Post Ideas.
edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here are just a few of the many courses you can find on edX:
Looking to leverage the power of Instagram stories?
In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way.
First, you’ll get a brief introduction to Mina’s work, her influences, and some of her favorite Instagram profiles.
Next, you’ll learn the difference between Instagram feed posts and Instagram Stories and why it’s important to use this tool to get more and better reach with your followers.
You’ll then create a content strategy focused on your goals, analyze different types of content, and learn how to use the text resources, images, gifs, emojis, etc. that you can find on Instagram.
Finally, Mina will walk you through some of her other favorite content creation and editing apps and how to use them.
- Content Creation
- Editing the Content
- Story Format
- Optimizing Instagram Stories
- Final Project
Key course features:
- 22 Lessons (3h 0m)
- 15 Additional resources (6 files)
- Online and at your own pace
- Available from the app
- Audio: English, Spanish
- Captions: Spanish, English, Portuguese, German, French, Italian
- Level: Beginner
- Certificate upon completion
Online Video Marketing Course by HubSpot Academy
Length: 2 Hours
This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. It’s an excellent course for individual contributors with a hand on video creation and content creation. Managers would also benefit from taking the first course, “How to Create a Successful Video Marketing Strategy,” if they’ve not yet established a video marketing strategy.
- Video and content marketers getting started with video marketing
- Marketing managers who want to start a video marketing strategy
Media Marketing Course by HubSpot Academy
Length: 4-5 Hours
This course provides you with everything you need to build a social media strategy — including tools to help you attract new customers, build loyalty, and shape a positive conversation around your business. It’s a great fit for marketers of all levels who need a strong foundation on social media marketing.
- Marketers of all levels delving into social media marketing
- Business owners who want to create a social media marketing strategy
Once you’ve completed this overarching social media marketing course, you can then jump into the following channel-specific courses.
- Facebook Marketing (~1.5 Hours): Facebook is a huge platform, ripe with marketing opportunity. Learn how to develop an effective marketing strategy using Facebook that covers all the bases.
- Twitter for Business Marketing (~2 Hours): You know Twitter beyond the basics, and now it’s time to bump it up a notch. In this course, you’ll learn the advancements in building and launching a successful Twitter marketing strategy.
- Instagram Marketing (~2.5 Hours): An Instagram marketing and advertising strategy is one of the most powerful ways to connect with customers and drive marketing impact. This course takes you from the beginning to the end of planning an Instagram marketing strategy.
- YouTube Marketing (1.5-2 Hours): HubSpot’s course in YouTube Marketing is an in-depth, expansive set of tools and lessons that offer successful strategies to grow a monetized, optimized YouTube channel. It’s ideal for social media managers and anyone who would be creating videos for your company’s YouTube channel.
Brand and Product Management
Offered by ie Business School via Coursera
With over 45 on-demand videos, 14 readings, and eight quizzes, this brand and product management course on Coursera is a well-rounded offering for students who want to learn how to effectively develop product and brand strategies.
It’s taught by a professor of marketing at the ie Business School and has 1700 positive reviews. Students will learn about the architecture and management of brands and products as well as how to bring a strategy to life both in house with team members and externally with a target market.
The online product management course can be taken for free in audit mode, which gives students access to all of the learning materials they need. However, those who want certification or graded projects and exams will need to upgrade (although it’s not a requirement).
You can sign up with an email and start immediately. No credit card information is required, and the course can be taken at your own pace.
Certificate: Yes, with a fee
Time to Complete: 15 hours
User Experience: Excellent
Quality of Instruction: Excellent
• Subtitled in Chinese (Traditional), Vietnamese, Korean, English, and Mongolian
• 95 percent positive reviews
• Includes quizzes to help you assess your progress
• Certification not offered at the audit level
Learn how to drive traffic and capture leads with a content marketing strategy on HubSpot. Discover actionable tactics to generate leads and build an audience via blog posts, videos, ebooks, and social media marketing. Dominate the sales funnel with targeted, inbound leads using effective best practices in content marketing.