Content Marketing Free Online Course

Google Digital Garage

The first free course you should consider is Google Digital Garage. This course is part of the “Grow with Google” platform.

Twenty-six courses are available for you to complete. There are topics available such as, “Your First Steps in Online Success,” “‘Getting Started with Content Marketing,” “Turn Data into insights.”

Google Digital Drive gives you the flexibility and freedom to take all of the courses at your own pace and in any order. You will be able to take the courses you want first, and leave the rest for a later time.

Once you complete all of the courses, you’ll receive a certificate of completion. You’ll be able to attach this certificate to your CV, which can help you show off your skills.

Hubspot Content Marketing

Hubspot is a famous software developer that helps customers improve their marketing and increase their sales. They also have a popular free course that over 100,000 marketers have used in the past.

The course has a total of 12 different lessons including, “Understanding Content Marketing,” “Planning a Long-Term Content Strategy,” and “Measuring and Analyzing Your Content.”

The course is designed to help people who are brand new to the content marketing world. But newbies and veterans can take advantage of this course, as it lists new information about updated marketing methods that could give an advantage to those who are working based on old experience.

Feel free to check out Hubspot Content Marketing for yourself!

Quick Sprout University

Another free marketing course you should consider comes from Quick Sprout University. They allow you to take their course without signing up for a mailing list or account, which is viewed as a huge benefit to some.

When you go to the lesson page, you’ll see a list of videos broken up into different categories. The classes cover everything from content marketing to social media management.

Under the content marketing tab, you’ll see a slew of videos broken down by difficulty. You can start with the beginner courses, then move on to intermediate, before finally wrapping up with their advances courses.

 Content Creation and Editing for Instagram Stories (Domestika)

Looking to leverage the power of Instagram stories? 

In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way. 

First, you’ll get a brief introduction to Mina’s work, her influences, and some of her favorite Instagram profiles. 

Next, you’ll learn the difference between Instagram feed posts and Instagram Stories and why it’s important to use this tool to get more and better reach with your followers.

You’ll then create a content strategy focused on your goals, analyze different types of content, and learn how to use the text resources, images, gifs, emojis, etc. that you can find on Instagram. 


Finally, Mina will walk you through some of her other favorite content creation and editing apps and how to use them.

Course Syllabus: 

  • Introduction 
  • Preparation
  • Content Creation
  • Editing the Content
  • Story Format
  • Optimizing Instagram Stories
  • Final Project

Key course features: 

  • 22 Lessons (3h 0m)
  • 15 Additional resources (6 files)
  • Online and at your own pace
  • Available from the app
  • Audio: English, Spanish
  • Captions: Spanish, English, Portuguese, German, French, Italian
  • Level: Beginner
  • Certificate upon completion

 Content Marketing Masterclass: Create Content That Sells (Udemy)

Content Marketing Masterclass is a bestselling content creation course on Udemy that teaches you how to plan and execute a content marketing strategy that drives your business forward. 

The course is taught by Brad Merrill, the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media.

With over 10 years of industry experience, he provides you all the tools and strategies you need to successfully market your products and services in the digital age.

In this comprehensive course, you’ll cover a wide range of topics, including: 

  • Content Marketing and Copywriting Essentials: Discover what content marketing is, how it works, how to tell a compelling story, and a number of tips to help you become a better writer.
  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
  • Idea Generation and Content Repurposing: Get to know your audience and what they like, and learn how to create an endless stream of fresh content by repurposing your existing content.
  • SEO (Search Engine Optimization): Optimize your site for search engines and drive free, organic search traffic to your content.
  • Content Promotion and External Marketing: Learn to actively promote your content and drive traffic from a variety of sources.
  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.

The knowledge you gain from this class will help you master the content creation techniques you need to build a business from scratch or enhance your existing strategy.

You’ll move beyond the surface level and dive deep to fully understand your customer’s buying journey and how your content can inspire people to take action. 

Key course features: 

  • 3.5 hours on-demand video
  • 12 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

 What Is Social?

coursera-what-is-social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

Skill level: Beginner

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.

The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)

 Introduction to TikTok for Creative (Domestika)

With over 1 billion monthly active users across the globe (and growing), TikTok has quickly become one of the most popular social media platforms for growing an online brand.

Arnulfur Hakonarson, also known as That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand.

In this course, he shares his tips for mastering the platform. 

Even if you’re just getting started, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the best kind of content for gaining attention and followers.


First, you’ll learn how to create a memorable username, optimize your profile, and navigate the general layout of the platform’s features and interface.

Then you’ll learn how to film and edit TikTok videos by discovering the building blocks of good content and exploring some trending effects used on TikTok. 

Pay particular attention to Arnulfur’s 3-second rule, batch theory, and the viral marketing strategies she shares.

With over 750K followers on the platform, he certainly knows his stuff!

Course Syllabus: 

  • Introduction 
  • Why TikTok and How Do You Use it?
  • How to Make Good Content and Build a Strong Brand
  • How to Film, Edit and Make TikTok Videos!
  • My Secret Tips
  • Final Project 

Key course features: 

  • 21 Lessons (1h 39m)
  • 23 Additional resources (5 files)
  • Online and at your own pace
  • Available from the app
  • Audio: English
  • Captions: English, Spanish, Portuguese, German, French, Italian
  • Level: Beginner
  • Certificate upon completion of the course

 Social Media Monitoring

Social Media Monitoring with Coursera

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and more

Skill level: All Levels

About this course:

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.

Udemy

Blogging Masterclass by Brad Merrill. Image source: Udemy.

Blogging Masterclass: How to Build a Successful Blog in 2021

Whether you’re new to content writing techniques or looking for ways to upgrade your blog, this course will help you take it to the next level.

The instructor is an experienced copywriter who shows you how to get into the mindset of a professional blogger and create more valuable content and better content strategies.

You’ll also learn how to turn your blog into a business that generates revenue, by using tactics like SEO and by growing your email list.

To anybody with a short attention span – don’t worry. This video course does a good job of keeping you entertained with relevant industry examples and guiding you through a very thorough and dynamic syllabus.

Course Details

  • 83 lessons
  • 3.5 hours on-demand video
  • Certificate of completion

Pricing: $189.99

Conclusion

I believe in content as a marketing tool. Like any other marketing tool, it’s only as good as the person behind it. That’s why this free course will teach you how to make great content, how to use that content to reach the right audience and how to measure how effective your content is. 

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