Course Outline for Content Creation

This is the course outline for Content Creation. It was designed to teach students how to create content that will be well received by the consumer base. Students will learn about creating content for both the corporate structure and consumer based company structure.”

Course Outline for Content Creation By Michael Johnson (CMG, Content Coach) What this course is about: This course is designed to teach you the foundational principles of creating great marketing content (blog posts and whitepapers) that connects with your audience and yields positive results. The focus of the course is on creating value-based content.  By the end of this course, you will have been exposed to all the elements a successful piece of content needs; we end with a checklist that summarizes all of those things into simple terms so that you can easily make your own assessments moving forward.

Where to Find Free and Affordable Courses

The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away. If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following courses. They’re not all free, but they’re affordable and will provide you with up-to-date course material.

Wordstream

Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:

Wordstream social media marketing course on how to run PPC campaigns

Social Lock

Social Lock is a social media consulting, management, and strategy agency that also provides educational content and courses. The Standout Social Content Course is a comprehensive guide for small business owners who want to grow sales through social media. Although this course isn’t free, it’s available at an affordable rate and can even be paid in installments if you’re on a tight budget. If you need free resources that can teach you how to generate revenue that can pay for a course like this, Social Lock offers a Hustle with Hashtags eBook and Social Media Post Ideas.

edX

edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here are just a few of the many courses you can find on edX:

edX marketing certification course homepage

The 4-day Creative Brief

Before a marketing campaign is launched, you’ll need to get your design team onboard, and one of the best ways to do this is by developing a creative brief. The four-day creative brief is an online, self-paced course designed to hone your writing skills and help you convey your unique ideas. Advertising and branding expert Yadira Santana-Dowling condenses this process into just seven lessons so that by the end of it, your creative team has all the information they need to bring the campaign to life.

The 4-day creative brief marketing certification course homepage

Alison

Alison offers free online classes in various professional skills users can take at their own pace. This content repository includes courses that lead to certificates and diplomas — you choose which is best for your goals. For an even more rigorous curriculum, you can choose a learning path that combines several lessons and courses into one learning track that gives you a well-rounded learning experience.

Facebook Blueprint

At this point, you probably already know what Facebook is and what it does. What you might not know is that the company offers several training and certification programs. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram.

Facebook Blueprint marketing certification course homepage

quintly Academy

quintly is a social media analytics tool that offers courses through quintly Academy. The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons. These courses are available to take at no cost — simply sign in to enroll for free.

Google

Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume. Google has expanded its course offerings to include other types of digital marketing, too, so check out the site for up-to-date insights in the marketing world.Google Digital Garage marketing certification course homepage

Codeacademy

Codeacademy offers free, interactive coding classes that take you from bare-bones to building a fully functioning website. The courses we’ve highlighted below just scratch the surface, though. Codeacademy offers a variety of course topics so you can truly focus on your niche. These classes include lectures and a workspace in the same browser window so you can see the effect of your work as you create it — how cool is that?

Codeacademy digital marketing course workspace

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General Assembly

General Assembly offers live online courses that can be accessed for free or for a fee. These courses specialize in technical skills and disciplines like the fundamentals of HTML5, CSS3, and Javascript. Each one is categorized as one of five types that range from full-time immersive learning to on-demand learning. Once you choose your time commitment, simply find a course that works with your schedule.

General Assembly certification course homepage

Canva

Canva helps people easily make beautiful images for web design, and Canva Design School offers design courses that are valuable for any kind of storyteller. The Creativity course explores the challenges of constant creation and innovation and how to do it well — with visuals, of course.

Canva certification course homepage

 Content Creation and Editing for Instagram Stories (Domestika)

Looking to leverage the power of Instagram stories? 

In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way. 

First, you’ll get a brief introduction to Mina’s work, her influences, and some of her favorite Instagram profiles. 

Next, you’ll learn the difference between Instagram feed posts and Instagram Stories and why it’s important to use this tool to get more and better reach with your followers.

You’ll then create a content strategy focused on your goals, analyze different types of content, and learn how to use the text resources, images, gifs, emojis, etc. that you can find on Instagram. 


Finally, Mina will walk you through some of her other favorite content creation and editing apps and how to use them.

Course Syllabus: 

  • Introduction 
  • Preparation
  • Content Creation
  • Editing the Content
  • Story Format
  • Optimizing Instagram Stories
  • Final Project

Key course features: 

  • 22 Lessons (3h 0m)
  • 15 Additional resources (6 files)
  • Online and at your own pace
  • Available from the app
  • Audio: English, Spanish
  • Captions: Spanish, English, Portuguese, German, French, Italian
  • Level: Beginner
  • Certificate upon completion

 Advanced Social Media Marketing for Picking up Clients

Advanced Social Media Marketing for Picking Up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

Skill level: Intermediate

About this course:

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.

All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media.

 Facebook Blueprint

Facebook Blueprint Social Media Course

Offered by: Facebook

Created by: Blueprint eLearning

Topics include:

  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience

Skill level: Beginner – Advanced

About this course:

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands.

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

Quick Sprout University

Digital Marketing by Quick Sprout University. Image source: Quick Sprout.

Digital Marketing

Wanna learn how to create engaging content? Check out Quick Sprout University’s lessons.

Their team knows that wrapping up articles just won’t cut it in today’s competitive online space, so they’ve curated a list of articles to give students an insight into the tricks and tips needed to create original and actionable content.

Aside from writing tips and content development strategies, their lessons also focus on how to be more productive and how not to burn out if you’re working as a full-time content writer.

Course Details

  • Numerous blog posts on content marketing

Pricing: Free

 Product Design

Offered by Google on Udacity

If you’re considering moving into product management, Google’s product design course on Udacity is a unique course option. It’s designed to help you take an idea from your head to the design table so you can transform your product idea into a business. Taught by industry experts at Google, you will learn through a blend of theory and practical hands-on learning, the process of product validation, best UI/EX practices,  Google’s Design Sprint, and how to identify and measure important metrics.

There are four modules in all, and it is intended to be taken over a four month timeframe. Interactive quizzes, a student support community, and rich learning content make this a top choice for free online product management courses. 

Cost: Free

Certificate: No

Time to Complete: Four months

Curriculum: Intermediate

User Experience: Good

Quality of Instruction: Excellent

Pros:

• Offered by Google

• Interactive and thorough

• Student support community is a plus

Cons:

• Certification not offered

 Content Marketing Masterclass: Create Content That Sells (Udemy)

Content Marketing Masterclass is a bestselling content creation course on Udemy that teaches you how to plan and execute a content marketing strategy that drives your business forward. 

The course is taught by Brad Merrill, the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media.

With over 10 years of industry experience, he provides you all the tools and strategies you need to successfully market your products and services in the digital age.

In this comprehensive course, you’ll cover a wide range of topics, including: 

  • Content Marketing and Copywriting Essentials: Discover what content marketing is, how it works, how to tell a compelling story, and a number of tips to help you become a better writer.
  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
  • Idea Generation and Content Repurposing: Get to know your audience and what they like, and learn how to create an endless stream of fresh content by repurposing your existing content.
  • SEO (Search Engine Optimization): Optimize your site for search engines and drive free, organic search traffic to your content.
  • Content Promotion and External Marketing: Learn to actively promote your content and drive traffic from a variety of sources.
  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.

The knowledge you gain from this class will help you master the content creation techniques you need to build a business from scratch or enhance your existing strategy.

You’ll move beyond the surface level and dive deep to fully understand your customer’s buying journey and how your content can inspire people to take action. 

Key course features: 

  • 3.5 hours on-demand video
  • 12 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Conclusion

If you’re a writer, editor, or other member of the publishing team, the shorter time spent taking the course will quickly translate into more time spent creating content. The required reading has been kept at a minimum so you still have time to get your hands dirty and create.

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