Coursera Content Marketing

Coursera Content Marketing is a new curriculum designed to help you organize, optimize, and analyze the content you create across your marketing channels. It’s meant to be applied within any organization, both enterprise and agency-side. We go beyond the technical aspects of digital content management and make it easy for you to apply these ideas in your own role

Coursera Content Marketing is a set of Coursera courses, manuals, and guidelines to help you create content in line with your educational platform. Our friends at Coursera have created content on areas such as How-to Guides, Blogging, Search Engine Optimization and Guest Blogging, YouTube Marketing. All are written by experts and industry leaders and are tailor-made for helping you create great educational content.

 Marketing in a Digital World

Marketing in a Digital World

Offered by: Coursera

Created by: University of Illinois

  • How tools such as smartphones and 3D devices are changing the marketing sphere
  • How power is shifting from companies and brands to consumers
  • Offering product ideas that stick in a digital world

Skill level: Beginner

About this course:

“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.

This marketing course is perfect for marketers looking to understand where the marketing field is today and how you can leverage new-age strategies to attract customers. And for those who are keen to continue their learning, this course is part of a larger Digital Marketing Specialization for the University of Illinois.

 QuickSprout University

QuickSprout University

Offered by: QuickSprout

Created by: Neil Patel

  • Search Engine Optimization (SEO)
  • Link Building
  • Content Marketing
  • Social Media
  • Paid Advertising
  • And more!

Skill level: Beginner – Advanced

About this course:

This awesome (or should we say huge?) set of classes from the one and only Neil Patel is a great place for marketers looking to learn about a huge variety of online and digital marketing tactics. Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising.

What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. The lessons are presented in video format and range anywhere from 3:00 – 12:00 minutes. Each video also comes with a full transcript allowing more visual learners to follow along.

Search Engine Optimization (SEO) Course (University of California)

This popular specialization course by the University of California will show you to optimize website content for the best possible search engine ranking.

As you gain deeper insight into the way Google and other search engine algorithms work, you’ll build practical skills that you can apply to a career in digital marketing or growing your own online business. 

You will learn how to: 

  • Complete a competitive analysis on a webpage  
  • Develop a solid approach for achieving a productive and successful relationship with your client  
  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares
  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client  

Program Syllabus: 

  • Course 1: Introduction to Search Engine Optimization 
  • Course 2: Search Engine Optimization Fundamentals 
  • Course 3: Optimizing a Website for Search 
  • Course 4: Advanced Content and Social Tactics to Optimize SEO
  • Course 5: Website Optimization Client Report Project 

At the end of the program, there is a hands-on Capstone Project which will allow you to apply your skills to a comprehensive SEO consulting task. 

Key course features: 

Shareable Certificate

  • Earn a Certificate upon completion.

100% online courses

  • Start instantly and learn at your own schedule.

Flexible Schedule

  • Set and maintain flexible deadlines.

Beginner Level

  • At least 2 years of business experience.

Approximately 5 months to complete

  • Suggested pace of 7 hours/week.

Growth Machine

100,000 Visitors by Growth Machine. Image source: Growth Machine.

100,000 Visitors: A 7-Part Series

The team at Growth Machine managed to turn a tea blog into a big e-commerce business in just 8 months. The blog ranks for competitive industry keywords and brings over 150,000 visitors every month.

As they had all that knowledge on how to grow a blog under their belt, they decided to turn it into a 7-part series on how you can start from scratch and turn your blog into an SEO success.

All you need to do is sign up and you’ll start getting their 7 lessons day by day.

When you’ve completed their 7-part series you’ll have an understanding of the basic marketing concepts and the tools required to turn your blog into a full-fledged e-commerce business.

Course Details

  • 7-part training series
  • Keyword research lessons
  • Setting up tracking & analytics lessons

Pricing: Free

 Social Media Graphic Design for Beginners (Udemy)

If you’re new to content creation, the world of social media graphic design can seem somewhat intimidating. 

However, the truth is that most of the incredible, eye-catching graphics you see online aren’t created with expensive software by professional designers.

They’re usually created by people with little to no graphic design experience, using free tools that are simple and fun to learn.

This course by digital marketing strategist Maggie Stara will show you how to create beautiful graphics that can enhance your website and social media presence.

By the end of this course, you’ll be able to make your own: 

  • Canva graphics to use anywhere online and offline for print
  • Instagram inspirational quote graphics, multi-post images and moving GIFs for Insta Stories
  • Facebook graphics, cover photos and Facebook ad graphics
  • Pinterest pins and board covers
  • YouTube channel art, video thumbnails and image cut-outs
  • Business eBooks, mockups and compressed images to ensure your website stays super fast

This content creation course is great for anyone who wants to save time and money by designing their own mobile-friendly graphics using free online tools.

Moreover, the course is under 4 hours long so you’ll be able to learn quickly and start implementing the material right away!

Key course features: 

  • 4 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

 Inbound Marketing Certification

HubSpot Inbound Marketing Academy

Offered by: HubSpot

Created by: HubSpot

  • Inbound marketing
  • Email marketing
  • Inbound sales techniques
  • Content marketing
  • Growth-driven design

Skill level: Beginner – Advanced

About this course:

HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning material in both video and text format.

You’ll learn all about SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. This free online marketing course is presented in different modules, where after successful completion of all the lessons and tests, you’ll be HubSpot certified!

Viral Marketing and How to Create Contagious Content

Viral Marketing and How to Craft Contagious Content

Offered by: Coursera

Created by: University of Pennsylvania

  • What makes ideas sticky
  • How social influence shapes behavior
  • The power of word of mouth

Skill level: Beginner – Intermediate

About this course:

Taught by University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.

You’ll start with an understanding of why things catch on in the first place and how you can use those lessons to create viral content online. Then, you’ll move on to spreading your new and creative ideas through social media and other digital marketing channels.

 Introduction to TikTok for Creative (Domestika)

With over 1 billion monthly active users across the globe (and growing), TikTok has quickly become one of the most popular social media platforms for growing an online brand.

Arnulfur Hakonarson, also known as That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand.

In this course, he shares his tips for mastering the platform. 

Even if you’re just getting started, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the best kind of content for gaining attention and followers.


First, you’ll learn how to create a memorable username, optimize your profile, and navigate the general layout of the platform’s features and interface.

Then you’ll learn how to film and edit TikTok videos by discovering the building blocks of good content and exploring some trending effects used on TikTok. 

Pay particular attention to Arnulfur’s 3-second rule, batch theory, and the viral marketing strategies she shares.

With over 750K followers on the platform, he certainly knows his stuff!

Course Syllabus: 

  • Introduction 
  • Why TikTok and How Do You Use it?
  • How to Make Good Content and Build a Strong Brand
  • How to Film, Edit and Make TikTok Videos!
  • My Secret Tips
  • Final Project 

Key course features: 

  • 21 Lessons (1h 39m)
  • 23 Additional resources (5 files)
  • Online and at your own pace
  • Available from the app
  • Audio: English
  • Captions: English, Spanish, Portuguese, German, French, Italian
  • Level: Beginner
  • Certificate upon completion of the course

Conclusion

Coursera offers a new way to master foreign languages, get a job-relevant degree or just explore a new passion. We help you learn at your own pace by combining signature Coursera courses with supplemental content such as translation tools and language learning tips in the Content Marketing tool.

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