If you want your blog to rank higher in search engines, you have to have catchy titles. And if you want readers to stay on your site for longer periods of time, you need catchy titles that are easy to remember and share. And if you want those readers to stick around after they’ve read your content, you need titles that are both interesting and useful. You can get a lot of these things by creating eye-catching blog titles that will get your website more visitors and better rankings. Check out our tips for achieving great blog headlines below!
What Are Marketing Goals?
A marketing goal is a precise, quantifiable objective that aids in achieving your larger business objectives. It could be anything, such as increasing customer value and your referral rate, or generating high-quality leads and increasing brand awareness.
A campaign without a distinct objective is essentially a financial waste. because you won’t be able to assess the significance or worth of the effort you’ve made.
The purpose of goals is to give people clarity, direction, and vision. They are what make you, your department, and the company as a whole successful, whether they are personal or professional. Achieving your goal will demonstrate your impact. All of us desire to feel as though we are making a difference.
9 Elements For An Effective Marketing Strategy
1: Set Aside Money For Your Marketing Plan
Put your money where your mouth is and invest in your marketing strategy if you’re serious about promoting your company. Uncertain of how much to reserve? As a general guideline, allocate roughly 10% of your company’s gross annual revenue to marketing and public relations.
2: Specify the objectives of your marketing strategy and be SMART about it!
How will you know if your marketing strategy was successful if you don’t set goals? Make sure your objectives are SMART, which stands for specific, measurable, achievable, relevant, and timely.
Take the time to set objectives that will produce the outcomes you desire because the goals you establish will determine how you direct your marketing and PR activities for the year.
3: Defining Your Branding Principles
Your marketing strategy will depend on consistent branding across all of your communication channels, regardless of the tactics you intend to employ.
The overall look and feel of your messaging should remain consistent regardless of whether a customer visits your website, Facebook page, or newsletter archive. Setting up clear brand guidelines for your content creation team is the best way to achieve this. This is much more than just designing a logo! It contains:
- Which specific variations of each color you’ll use for graphics
- The general style and tone of the images you’ll use, whether they’re stock photos or original artwork
- Selecting the fonts you’ll use for your website, graphics, brochures, and any other branded content
- Vocabulary types you’ll employ throughout your content
- The messaging you’ll use on all of your platforms may include particular words or phrases as well as the overall textual tone.
For instance, the Three Girls team is aware that we always send clients draft content for approval and send emails both internally and externally using the Georgia typeface. Additionally, our staff has a set of guidelines they can use when creating blog posts, social media updates, graphics, and other types of content.
You might want to think about updating your website as part of your marketing plan for 2020.
4: Update your website
How recently did you assess your website? It might be time to concentrate some of your marketing strategy on a refresh if it has been a while.
Along with strategically adhering to search engine optimization (SEO) best practices, you want to make sure that your website is visually appealing and compelling to visitors.
More than 50% of traffic comes from search engines, so optimizing your website for them will help users find it, and creating useful content for the visitor will make sure they stay to learn more about your company.
Consider the following queries as you assess your website:
- Are mobile devices supported? It must be done! Up to 70% of web traffic, according to Blue Corona, occurs on a mobile device, and 69 percent of smartphone users claim they are more likely to make a purchase from a company with a mobile site that answers all of their questions or concerns.
- The loading time is how long? According to Blue Corona, 47% of web users expect a page to load in under two seconds, and 39% of users will stop visiting a website if the images take too long or don’t load at all.
- Is it pleasing to the eye? According to research from Blue Corona, a company has 10 seconds to make a good first impression on a website visitor. More than a third (38 percent) of website visitors will stop interacting with a website if it is unattractive, and nearly half (48 percent) of visitors base their judgment of a company’s credibility on the website’s designs.
- The copy must be compelling. Do your words captivate readers as they browse your website and leave them wanting more? Users read the written content on your website for an average of 5.59 seconds, according to Conversion XL. They’ll stay for more than six seconds if you successfully grab their attention in addition to making it simple to digest.
- Is it search engine optimized? Your website should be created with your target market in mind, but if users can’t find it, they won’t be impressed. Making use of frontend and backend SEO, meta descriptions, and other SEO best practices will make it even simpler for potential customers to find your website.
- Should you make a chatbot investment? This might be a good way to interact with visitors to your website. In this post about how chatbots increase customer engagement, Three Girls Marketing & PR Specialist Anna Izenman explains how these technological innovations enhance customer service, streamline the purchasing process, personalize communication, increase response rate, and automate repetitive tasks.
5: Commit Resources To Regular Blogging
Your marketing strategy can benefit from an active blog in a number of ways.
Blogging needs to be a top priority in your 2020 plan if boosting website traffic is one of your marketing strategy’s objectives. Recent studies have revealed:
- The likelihood that your business website will rank higher in search engine results is increased by 434 percent if it includes a blog.
- A website’s traffic directly correlates with the number of blog posts it has; businesses that published 21–54 articles saw a 30% increase in traffic.
A blog can: in addition to growing the number of people who visit your website
- Create a space where you can share brand stories and client testimonials.
- Boost the number of sales leads you receive (according to Hubspot, businesses that publish 16+ blog posts each month saw 4.5 more leads than those that publish 0–4 posts per month).
- Boost conversion rates (Social Media Today says 61 percent of online consumers nationwide have made a purchase based on blog recommendations)
You should definitely include this strategy in your marketing plan for 2020!
6: Regularly Send Email Newsletters To Inboxes
Not sure if email marketing will be a profitable investment for your marketing plan in 2020? Rethink that! According to PR Daily and Hubspot, 91 percent of consumers want to receive emails from the businesses they do business with.
- The average return on investment for email marketing is 3,800%.
- When online shoppers receive emails based on previous purchases, 81% of them think about making another purchase.
- Consumers prefer email to social media for receiving promotional content 72% of the time.
Email newsletters can be a very cost-effective way to reach customers while maximizing other content you’ve already created if you carefully integrate them into your marketing strategy. Share your blog posts, as well as any videos, graphics, or other designs you create for your brand, in these kinds of messages.
Your marketing plan for 2020 must include social media.
7: Establish A Compelling Online Presence
Fostering an engaging presence on Facebook, Instagram, LinkedIn, Twitter, and/or Pinterest is well worth the investment given that there are literally billions of users on social media platforms worldwide. It’s not necessary for you to invest in every platform; in fact, I advise against it. Find out which social media platforms your target market uses through research, and then incorporate those platforms into your marketing plan.
8: Spend money on targeted marketing
The importance of including advertising in your marketing strategy has increased as a result of social media algorithms that make it more difficult for organic content to stand out. In order to increase your visibility on your top platforms, budget at least a modest ad campaign.
Running a few preliminary tests to determine which social media platforms are best for your brand and which ad types connect with your target audience is advised if your budget is limited. By offering useful insight into which social media channels to prioritize, what kinds of updates are most compelling, and how to shape your message in ways that will connect most effectively with your target consumers, this valuable data can shape your paid (and organic) social strategy.
9: Examine Analytics And Adjust Your Marketing Plan
Speaking of analytics, make sure your marketing strategy regularly incorporates data review! In comparison to all the top industry research you can find, reviewing Google Analytics, social media insights, and email open rates and click throughs will give you much better guidance.
Look closely at how your followers and readers are reacting to your writing. Reviewing these insights can help you fine-tune your strategy to make sure you’re presenting your company’s messages in the best ways possible, even though you should give your marketing strategy time before you drop a tactic or reallocate your budget. Keep in mind that connecting with people is the whole point. You can hear what they’re saying by looking at the analytics and observing their responses, comments, shares, clicks, duration of visits to a page, etc.
A Blog can be a powerful tool for growing your authority in your field and reaching a larger audience. By using tools to increase the number of visitors to your blog and increasing the number of blog posts per day, you can achieve impressive results. Furthermore, by increasing the number of comments on your blog posts, you can encourage others to read and leave valuable feedback. Overall, starting a blog is an excellent way to grow your career and reach a larger audience.
Visit A Complete Marketing Strategy for 2023: 7 Steps Process for more information