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When it comes to fast-food chains in the Philippines, one name that stands out among the rest is Jollibee. With its humble beginnings as an ice cream parlor in 1975, Jollibee has grown into a beloved brand that represents not just good food, but also the essence of Filipino culture and hospitality. With a menu…
Marketing Management: The Key to Business Success
Marketing management is a vital function within organizations that encompasses a range of activities aimed at driving business growth, maximizing customer satisfaction, and achieving competitive advantage in the marketplace. It involves planning, implementing, and controlling marketing strategies to effectively reach target customers, create value, and build strong relationships. What is marketing management? Marketing management refers…

What are the Types Of Pricing Strategies in Marketing?
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Marketing Planning: How The External Environment Affects
In today’s fast-paced and ever-evolving business landscape, effective marketing planning is the key to success. It lays the foundation for strategic decision-making, helps businesses navigate the competitive market, and ensures that marketing efforts are aligned with organizational goals. Whether you’re a small startup or a well-established company, understanding the intricacies of marketing planning is essential…