Digital Content Creation is the brand new free book for Adobe Creative Cloud users to help you get the most out of your tools. From tips and tricks to advanced techniques and guides, each chapter was written by the experts from Adobe on the latest software updates, including Photoshop CC, Illustrator CC, and many more.
Through this platform, you will learn the skills to become a successful digital content creator – without having to pay thousands of dollars or hire a team of experts. We’re going to show you everything you’ll need to get started.
Definition of digital content creation
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”
Why Is Content Important?
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
You’re also generating some major ROI for your company, as these content marketing stats demonstrate:
- Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
- SMBs that use content marketing get 126% more leads than those that don’t.
- 61% of online purchases are the direct result of a customer reading a blog.
- Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.
Content Creation Examples
One type of content creation (the kind you’re consuming right now, actually) is blog posts. Blogs are meant to educate, entertain, and inspire your audience through the written word. When someone types a query in Google, the posts that pop up are usually blog posts.
Podcasts, one of my favorite types of content to consume, are like listening to the radio, except a dedicated podcast host talks about dedicated topics, has guests, etc. These are especially interesting to listen to when the audience likes the host and wants to learn something from listening.
Whether you want to post videos on social media or YouTube, creating a video is one type of content creation that becomes more popular as the years go by. Short-form and long-form videos both have their place in your content creation strategy, so it’s important to come up with ideas for this type of content.
In your blog posts, or in your social media posts, you might want to post original graphics. These can be infographics, animations, etc. This type of content creation usually requires a graphic designer or at least a graphic design tool to help you get the job done.
5. Content Offers
Another type of content is content offers. These are templates, whitepapers, worksheets, or ebooks that your audience can download. This is gated content — meaning your audience will need to fill out a form and provide their email to have access to it.
The Different Types Of Content A Content Creator Can Create
Content can be in any form on the internet. It could be the videos that appear when you look up for something on your search engine or the blogs you were scrolling down while reading news.
News, Instagram posts, articles by different bloggers, memes, and pretty much everything that you see online could be categorized under ‘content’.
Now how you choose to market your product and the type of content you want to create entirely depends on the content creator’s idea and the target audience that you, as a business, want to focus on.
And because the content is present pretty much on every forum, it is recommended that you work on a content type that would benefit you the most and can be something that you are most comfortable with.
For instance, some businesses might only be focusing on their content for blogs as most of the buyers that they have are readers. And what else could attract a reader more than a beautifully written article or blog?
And because the content is pretty much everywhere, you cannot specifically point out whether any type of content creation is wrong for you as a business. In fact, you should choose the one that helps you market your brand better.
Here is something that you should know about the different platforms you can use to share different types of content like blogs, videos, articles, memes, and nearly everything.
Content For Social Media
Social media is used for networking and is a platform where millions of users are online 24/7. This gives content creators a chance to create captivating content that would interest these online users.
While there are chances that your target audience is following you already on these forums, it is your responsibility now to make content that would convert these followers into buyers.
You can create engaging posts on your page, share graphically designed pictures and videos that would interest your potential buyers. You can also share your links to blogs or videos that would take your followers to your original webpage.
While Facebook could help you interact within the different community forums created, you can engage your audience by creating appealing content in the form of questionnaires that they can answer or social media posts that they can share and spread.
For classic picture-based content, Instagram could be your first pick.
If you have content in the form of pictures that are photographically appealing for an audience, you can promote such content on Instagram, adding a suitable caption under it, along with hashtags that will help you reach out to a larger audience.
Digital content can be made more likable by your target audience, who are more interested in video formats of content.
Businesses can use great digitally intriguing content that they can upload on YouTube, where the audience can like and share the content on different social networking forums.
And then there are short content write-ups that can be promoted on Twitter for your audience to re-tweet.
Content For Website
Now a website can be your virtual space that potential buyers might visit. To turn those prospects into your buyers, your website content must be on point, informative, and appealing for the customers to see.
To make their visits on your website more fruitful, the content creator must create digitally lovable content. Something that would explain what you as a brand stand for, and would highlight the keywords that you wish to target.
The content on your website will basically inform the customer about what your brand has to offer and how your product will benefit them as a user. Because your website will be completely different from your blogs, you need to make sure that the copies written for these webpages are direct and informative enough for the audience to understand your brand in the first look.
You need to make their experience easy for them. If you create content that is too confusing, or where looking for some information takes time for the customer, there are chances that you will lose them. And therefore, you must utilize the art of a good content creator and make content that would be sufficient for converting your visiting audience into buyers.
Content For Blog
A blog can be a source of qualified leads for your brand. It will help you get strangers onboard through the blog content.
The purpose of blogs is to provide information about topics related to your product and services, and anything that you can relate to it so that you can attract a larger customer base.
Blogs usually help people understand how things can be done, the pros and cons of things, and answers to various how to’s and listicles.
Making the content on your blogs lovable and helpful, both at the same time, is what will help you create some leads. And that is exactly what a good content creator focuses on.
Digitally content creation is essential to your business and what you do. Just as you need high-quality ingredients to make a meal, you need the right tools for developing content. We’re excited about what we can deliver for you and for your customers. You’ll be able to create, edit and publish high quality media quickly and easily.