If you want to learn how to create digital content, this course will teach you how. Digital Content Creation gives students the knowledge and skills to create engaging, short-form videos that are essential in today’s online marketing industry. This online class is the perfect choice for people who don’t have a lot of time to spare but who want a career in the growing field of digital content creation.

This online course is created to arouse your interest in both digital content creation (DCC) and learning Adobe Photoshop. I’ll show you how to create amazing infographics using the basic tools in Photoshop. You will then develop your skillset further by creating an entire project by yourself. 

What is content creation?

Content creation refers to the regular production of engaging and helpful digital content that takes place as part of a brand’s marketing activities. 

There are many different content formats such as blog articles, videos, email messages, podcasts, social media posts, etc., and so the content creation process can vary depending on the media involved. 

Whatever the case, an effective content strategy includes detailed planning, idea generation and prioritization, as well as the various technical skills involved in producing, editing and publishing the content. 

After the content is published, it is usually promoted on other media platforms – and depending on the type of content – it may be regularly updated for accuracy and relevancy. 

How do I learn content creation?

If you’re new to the content creation industry, you can quickly educate yourself by taking the above content creation courses and observing the techniques of influencers and other content creators in your industry. 

However, the most effective way to learn content creation is by tackling your own projects and learning from experience. The more you experiment, the more you’ll discover what works and the types of content that deliver the most value to your audience.  

 Content Creation and Editing for Instagram Stories (Domestika)

Digital Content Creation Online Course

Looking to leverage the power of Instagram stories? 

In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way. 

First, you’ll get a brief introduction to Mina’s work, her influences, and some of her favorite Instagram profiles. 

Next, you’ll learn the difference between Instagram feed posts and Instagram Stories and why it’s important to use this tool to get more and better reach with your followers.

You’ll then create a content strategy focused on your goals, analyze different types of content, and learn how to use the text resources, images, gifs, emojis, etc. that you can find on Instagram. 


Finally, Mina will walk you through some of her other favorite content creation and editing apps and how to use them.

Course Syllabus: 

  • Introduction 
  • Preparation
  • Content Creation
  • Editing the Content
  • Story Format
  • Optimizing Instagram Stories
  • Final Project

Key course features: 

  • 22 Lessons (3h 0m)
  • 15 Additional resources (6 files)
  • Online and at your own pace
  • Available from the app
  • Audio: English, Spanish
  • Captions: Spanish, English, Portuguese, German, French, Italian
  • Level: Beginner
  • Certificate upon completion

Managing Emotions in Times of Uncertainty and Stress

Most content creators can agree that the worst sides of this line of work are the constant rejection and the uncertainty. When someone criticizes our art, it can feel like a personal attack. And not knowing how much money we’ll earn the next month — or if we’ll even make ends meet — can make us sleep-deprived.

This is why Yale’s Managing Emotions in Times of Uncertainty and Stress is a powerful tool for any content creator. Heck, for every worker out there.

Though aimed at teachers during the pandemic, the emotional intelligence tools the course provides can be life-changing. If you feel like you need help managing the downsides of content creation, check this one out.

Coursera: The Strategy of Content Marketing (Paid with Certification)

Coursera Content Marketing Course
Coursera Content Marketing Course

One of the authority websites in content marketing is copyblogger and this course is a combined effort between copyblogger and UC Davis University.

It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy.

It’s the longest course on this list (in duration) and it takes approximately 17 hours to complete.

The course covers the following topics:

  • The Content Marketing Ecosystem
  • The Strategic Context (The 7A Framework)
  • Mapping the Journey: Crafting a Content Marketing Strategy
  • The Strategic Types of Content
  • Managing Your Content

Why enroll in this course?

If you are working for a company and your goal is to learn how to use content marketing to build a professional brand and authority, then this is the course to follow.

I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take.

Content Marketing Masterclass: Create Content That Sells (Udemy)

Digital Content Creation Online Course

Content Marketing Masterclass is a bestselling content creation course on Udemy that teaches you how to plan and execute a content marketing strategy that drives your business forward. 

The course is taught by Brad Merrill, the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media.

With over 10 years of industry experience, he provides you all the tools and strategies you need to successfully market your products and services in the digital age.

In this comprehensive course, you’ll cover a wide range of topics, including: 

  • Content Marketing and Copywriting Essentials: Discover what content marketing is, how it works, how to tell a compelling story, and a number of tips to help you become a better writer.
  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
  • Idea Generation and Content Repurposing: Get to know your audience and what they like, and learn how to create an endless stream of fresh content by repurposing your existing content.
  • SEO (Search Engine Optimization): Optimize your site for search engines and drive free, organic search traffic to your content.
  • Content Promotion and External Marketing: Learn to actively promote your content and drive traffic from a variety of sources.
  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.

The knowledge you gain from this class will help you master the content creation techniques you need to build a business from scratch or enhance your existing strategy.

You’ll move beyond the surface level and dive deep to fully understand your customer’s buying journey and how your content can inspire people to take action. 

Key course features: 

  • 3.5 hours on-demand video
  • 12 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

HubSpot: What Content Marketing is and How to Do It (Free with Certification)

Hubspot Academy Courses
Hubspot Academy Courses

For beginners in content marketing, this is a good course to follow. Hubspot is one of the leading companies when it comes to content marketing and inbound marketing.

Besides having a great blog that covers content marketing and content writing topics they also offer a range of free courses.

This course has 12 lessons that will teach you everything you need to know about content writing, copywriting, and content marketing.

The course covers the following topics:

  • The Power of Storytelling
  • Building a Content Creation Framework
  • Planning a Long-Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • How HubSpot Uses Blogging to Rank #1 on Google
  • Extending the Value of Your Content Through Repurposing
  • Creating Topic Clusters and Pillar Pages
  • How to Create a Successful Video Marketing Strategy
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content

The course format is video, and the duration is 6 hours.

Why enroll in this course?

There are many reasons why you should take this course. First, it’s free so you can test it without any risk. Second, you can achieve a content marketing certification from a trusted company. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters, and content promotion.

Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 that talk about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters.

 Social Media Graphic Design for Beginners (Udemy)

Digital Content Creation Online Course

If you’re new to content creation, the world of social media graphic design can seem somewhat intimidating. 

However, the truth is that most of the incredible, eye-catching graphics you see online aren’t created with expensive software by professional designers.

They’re usually created by people with little to no graphic design experience, using free tools that are simple and fun to learn.

This course by digital marketing strategist Maggie Stara will show you how to create beautiful graphics that can enhance your website and social media presence.

By the end of this course, you’ll be able to make your own: 

  • Canva graphics to use anywhere online and offline for print
  • Instagram inspirational quote graphics, multi-post images and moving GIFs for Insta Stories
  • Facebook graphics, cover photos and Facebook ad graphics
  • Pinterest pins and board covers
  • YouTube channel art, video thumbnails and image cut-outs
  • Business eBooks, mockups and compressed images to ensure your website stays super fast

This content creation course is great for anyone who wants to save time and money by designing their own mobile-friendly graphics using free online tools.

Moreover, the course is under 4 hours long so you’ll be able to learn quickly and start implementing the material right away!

Key course features: 

  • 4 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Conclusion

Discover how to make money online through writing, creating courses and courses.

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