Digital Content Creation Pdf

This quick and easy Digital Content Creation (DCC) workbook will walk you through the steps to create your own digital media. Once complete, you will have a working plan for all the steps necessary to produce your content. You will also be prepared to create compelling e-mails, tweets, blogs, and pitch letters detailing your expertise, experience and why you are the perfect person to do this job once you secure an interview.

This book assumes that you’re new to digital content creation, and provides an introduction to the tools used by professional digital-content creators: graphics and design tools, audio editing tools, video editing tools, and video display and streaming tools.

What is content creation?

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

Why Is Content Important?

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

  • Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
  • SMBs that use content marketing get 126% more leads than those that don’t.
  • 61% of online purchases are the direct result of a customer reading a blog.
  • Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. 

Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy.

Examples of content creation to get you started:

Cartoons and Comic Strips

Clever drawings that make fun of situations that should be serious but end up being amusing are incredibly effective. What is interesting about comic strips and cartoons is how much of an impact they have when they are related to the B2B world. For example, a cartoon that makes fun of long-winded meetings that get nothing accomplished can be great for a company that delivers office supplies.

Visuals & Pictures Do 80% Of The Work

Content marketers know that every text article they publish should have at least one picture, and this is due to the fact that most netizens will only click on images. This practice can be elevated to featuring a single eye-catching photo that relates to the brand. For example, a pizza delivery shop can share a digital photo of a pie as it comes out of the oven.

 Getting Creative With Statistics

Share insights that may add value to your customers and educate them. It doesn’t have to be complicated. Keep it eye-catching, funny, curious… you have so much information that you can share.

Blog

One type of content creation (the kind you’re consuming right now, actually) is blog posts. Blogs are meant to educate, entertain, and inspire your audience through the written word. When someone types a query in Google, the posts that pop up are usually blog posts.

Podcast

Podcasts, one of my favorite types of content to consume, are like listening to the radio, except a dedicated podcast host talks about dedicated topics, has guests, etc. These are especially interesting to listen to when the audience likes the host and wants to learn something from listening.

Notable Quotes

This content creation idea is simple yet extremely effective for sharing in social media channels. For example… Check out our Instagram.

 Short How-To Or Explainer Videos

Instagram and Vine are powerful platforms for posting short video content. But think how you can add value to your audience. For example, to your staff through training, or to your customers by providing insights on how to get the most out of your product. You don’t need to create a Hollywood blockbuster, simply make life a little easier or clearer for everyone.

Graphics

In your blog posts, or in your social media posts, you might want to post original graphics. These can be infographics, animations, etc. This type of content creation usually requires a graphic designer or at least a graphic design tool to help you get the job done.

Content Offers

Another type of content is content offers. These are templates, whitepapers, worksheets, or ebooks that your audience can download. This is gated content — meaning your audience will need to fill out a form and provide their email to have access to it.

Screenshots

This is another content idea that works amazingly well. For some reason, online audiences respond very well to explanatory screenshots. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations.

TIPS TO BECOME THE BEST CONTENT CREATOR IN YOUR INDUSTRY

Be current

Be up-to-date and very knowledgeable about all facets of your industry, not just what’s immediately relevant to you. Say, for example, you’re a manufacturer of mechanical assemblies for heavy-duty vehicles. Knowing as much as you can about these types of vehicles, their manufacturers, and their customers is vital. Follow those manufacturers on social media, read trade publications, and search for the latest relevant news.

You’ll also want to stay in the know about industry innovations, trends, regulations, opportunities, and day-to-day threats. The more you know, the more you put yourself in your prospects’ shoes. That’s the key to creating content they’ll find valuable as they look for solutions to their problems.

Understand your audience

“Put yourself in his or her shoes” is an understatement, really. You need to eat, sleep, and breathe as your best prospects would, understanding their motivations, reporting relationships, education, social activities, and much more. That’s the only way to address their needs with your content. Don’t make broad assumptions, or you’ll sound like everyone else in your industry.

Write often

The more content you have out there, the more traffic you’ll attract to your website — according to HubSpot, companies that blog 16x per month get almost 3.5x more traffic than companies that publish 0-4 posts/mo. And the more you write, the better you’ll get. Experts aren’t shy about sharing their insights. If you want to become the premier publisher in your industry, you have to commit to acting like one. It’s not something you do only when you “have time.” Digital content creation requires a commitment.

Give examples

You make things much more real and relatable when you give people examples of what you’re talking about. For example (no pun intended), imagine you were writing about the difference between commodity whey protein and functional whey protein, and you wanted to describe texture. Don’t just write, “Functional whey protein allows you to replace cream in a bakery formulation while maintaining the same texture.”

Instead, write something like this: “Functional whey protein allows you to replace cream in a bakery formulation while maintaining the same rich texture, creamy mouthfeel, and velvety smooth consistency your customers know and love.”

Do your keyword research

Writing requires both art and science. Of course, you need to know what type of content to write and how to make it resonate with readers. In today’s marketing landscape, you also need to make it appealing to search engines. Hone your writing skills, but also leverage SEO tools to help you maximize your content efforts. After all, it’s disappointing to put your heart and soul into a blog post or other content only to have it fall flat. Including relevant keywords is a critical element of any content strategy.

Don’t talk about yourself 

Talk about your customers and prospects. When you talk about yourself, you’ve lost the opportunity to demonstrate that you understand and can address your prospects’ needs and challenges. Look at the difference between these two blocks of copy:

  1. “Acme is the leading manufacturer of valves. We have better quality, better customer service, and we’ve been in business since 1987.”
  2. “Acme delivers confidence to its customers who rely on our valves to reduce their downtime by 13% compared to competitors. Customers are also able to eliminate overstocks and stock outs because our supply chain management system is fully optimized to meet their needs.”

 Find a voice

Too often, writing is cranked out just to fill a content calendar or get something published quickly, and it’s dry, plodding, and lifeless. Don’t hesitate to let your company’s (or your) personality come through! Writing isn’t about exacting sentence structure and pulling out the biggest words you can find. Writing is about communicating your idea well and naturally while still abiding by your content marketing strategy.

Improve your skills

If you’re not a professional copywriter, you have to do some work to get so close that no one would know the difference. Start by avoiding common business writing mistakes. There are also some quick-read books available to help you overcome very common missteps (like overwriting, awkward phrasing, paragraphs that don’t flow, etc.). My favorite is Strunk & White’s classic, Elements of Style.

Stay current

Change in your industry happens fast, and ongoing education is important. That means not only do you have to create content that people love, you also have to read others’ content. The best content creators are curious and look for topics their target audience likely cares about. Learn from others and connect the dots to understand how what you glean may affect your prospects.

Conclusion

The Digital Content Creation Pdf is offered above with great bargains. The Digital Content Creation Pdf is created by an experienced manufacturer, so you are assured that this is of high quality.

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