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Digital Marketing Content Creation Course

Digital Marketing Content Creation Course and Strategy will improve your skills to write a digital marketing campaign that converts. Digital marketing campaigns are now more important than ever.

The Digital Marketing Content Creation Course is the go-to place for learning how to create content that engages your audience, sets you apart from your competitors, and makes you money.

You can learn all of this and much more in this thorough, yet fun course. In this Digital Marketing Content Creation Course, students will begin by understanding what content is, how it works and why it’s so important when it comes to marketing.

Free Online Digital Marketing Courses to Improve Your Social Media Skills

1. Introduction to Social Media Strategy

Buffer Skillshare Class - Social Media Marketing Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

Skill level: Beginner-Intermediate

About this course:

We’re super excited to bring you our very first Skillshare class on social media marketing strategy! This 45-minute, straightforward class will help you create a rock-solid foundation for your business or brand on social media.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.

2. Introduction to Social Media Advertising

Introduction to Social Media Advertising - Buffer Class

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

Skill level: Beginner-Intermediate

About this course:

We are proud to introduce our brand new Skillshare class on social media advertising! This is a follow-up to our first Skillshare class (above) and will cover everything marketers and businesses need to know about succeeding with social media ads.

This introductory class is perfect for marketers, brands, small businesses, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social media advertising strategies.

3. What Is Social?

coursera-what-is-social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

Skill level: Beginner

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s an awesome, action-based intro to social media.

The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States).

4. Social Media Monitoring

Social Media Monitoring with Coursera

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and more

Skill level: All Levels

About this course:

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.

5. The Business of Social

The Business of Social Course

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to tie social media to real business results
  • Managing and measuring a successful social media program

Skill level: Beginner-Intermediate

About this course:

“The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. In other words, those looking to drive real, measurable value from a social media strategy and program.

Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities.

6. Social Media Ethics

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • How to use good judgement when using social media for work
  • What constitutes ethical behavior on social media
  • Demonstrating consideration for others on social media

Skill level: Beginner

About this course:

Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Touching on local, State, and Federal laws, it takes the guessing game out of what is and is not legal on social media for employees of businesses.

7. Advanced Social Media Marketing for Picking up Clients

Advanced Social Media Marketing for Picking Up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

Skill level: Intermediate

About this course:

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.

All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media.

8. Facebook Blueprint

Facebook Blueprint Social Media Course

Offered by: Facebook

Created by: Blueprint eLearning

Topics include:

  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience

Skill Level: Beginner-Advanced

About this course:

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one-stop-shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best practices and top strategies used by the world’s largest brands.

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

9. Social Media Quickstarter

Social Media Kickstarter with Constant Contact

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat
  • And more!

Skill level: Beginner

About this course:

All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.

For those unsure, if social media is right for you or your business, this class is a great way to dip your toes in and start small with social media marketing. Who knows, you may find that social media is just right for you!

How to Create Great Online Content

How to Create Great Online Content
  • Duration2 weeks
  • Weekly study3 hours
  • 100% onlineLearn at your own paceHow it works
  • Included in an ExpertTrackCourse 3 of 4
  • Get full ExpertTrack access$39/monthFind out more

Master the art of successful content creation for your business

Great content is the foundation of a successful digital marketing strategy. It can increase SEO rankings, enhance brand and product awareness, and encourage your audience to buy a product or share information – but what makes truly effective online content?

On this two-week course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style, and format.

Internet users are consuming more content than ever before. With this course, you’ll understand how to use different online platforms to your advantage to make your voice heard above the noise.

Critically examine digital content to help you deliver the right message

With an understanding that content is planned with a specific purpose, you’ll learn how to identify the messages and intentions within online content.

You’ll question the messaging and use of language to understand the best practices in content creation. You’ll also evaluate how various media formats can be used to create compelling content to help you identify which format suits your business intentions.

Develop a content strategy alongside industry professionals

You’ll learn how to use practical strategies to communicate effectively online. Hearing from industry professionals, you’ll discover how you can structure your content plans, and how to approach content creation for different platforms.

You’ll hear how experts put their content plans into action and by the end of this course, you’ll feel confident in structuring your plan to respond to a specific brief.

What topics will you cover?

  • Define online ‘content’ and how content is planned with a specific intention
  • Critically examine online content and identify the messaging and intentions within it
  • Question the messaging and use of language in online content
  • Use practical strategies to communicate effectively online
  • Explore best practice in content media creation

Prove you’re job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.
ExpertTracks certificate

Download a PDF

Learning on this course

You can take this self-guided course and learn at your own pace. At every step of the course, you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

  • Interpret the messaging and intention behind online content
  • Evaluate the use of tone and language in communication
  • Describe how various media formats are used to create compelling online content
  • Identify suitable content format for a particular purpose
  • Describe key considerations for creating online content in a variety of media
  • Apply suitable tones and techniques to communicate a message effectively

Who is the course for?

This course is designed for anyone interested in online content creation. It will be useful if you are working in marketing or if you are looking to boost your digital skills, whether you are wanting to improve your career prospects or you’re just entering the digital workplace. This may include those starting their careers, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices has evolved.

You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

Who will you learn with?

Meg Pickard

Digital content/community/ transformation consultant, facilitator, and trainer with 23+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Institute of Coding

The Institute of Coding is a family of learners, businesses, and educators creating a new way to develop the digital skills needed at work and beyond.

Endorsers and supporters

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About this ExpertTrack

Discover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.

Start learning today – free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Conclusion

If you want to become the next Gary Vaynerchuk or Neil Patel then there is a lot these top content marketers have done differently that you can use for your success. There is a lot of money in content marketing and if this is your goal then you need to follow a strategy that delivers optimized conversions. You need to learn from the best content pioneers out there and once you do this you will be able to stand out from the crowd.

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