In today’s competitive business landscape, traditional marketing strategies may not always be enough to effectively reach and engage your target audience. As consumer behaviours and preferences continue to evolve, it’s essential for businesses to explore alternative marketing strategies that can make a lasting impact. In this blog post, we will explore 10 alternative marketing strategies…
The advent of the New Year is a time of joy, reflection, and anticipation. It’s a moment when the world collectively turns the page, bidding farewell to the old and welcoming the promise of the new. In this digital age, our celebrations have taken on a new dimension, with social media serving as the virtual…
The role of pricing within the marketing mix is nothing short of pivotal, as it directly influences a company’s bottom line, market positioning, and customer perception. Whether you’re a seasoned marketer, a budding entrepreneur, or simply someone curious about the intricacies of business strategy, understanding the importance of pricing strategy in the marketing mix is…
The water refilling station industry has emerged as a significant player in the ever-evolving landscape of consumer beverage preferences and environmental awareness. These stations provide a convenient and sustainable alternative to single-use plastic bottles, offering customers access to purified drinking water at an affordable cost. Brief Overview of the Water Refilling Station Industry Over the…