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Direct Mail Vs Email

Statistics shows that, in the United States alone, $40 billion is spent on direct mail marketing each year. Email marketing spends a phenomenal $125 billion each year. So, are you wondering what direct mail vs email statistics are and which one is the better choice to make? You’re not alone. There are many business around the world that have been pondering this question for a long time and it’s still something close to the heart of small business owners who have only recently started to use digital advertising methods like email marketing. Direct mail vs email statistics reveals that more and more companies are choosing email marketing over direct mail. Email marketing has the advantage of being far cheaper than traditional direct mail campaigns, but it is also easier to track results and measure just what level of ROI you are getting from your campaigns.

Direct Mail Vs Email. Two of the most well known forms of advertising and marketing, Direct Mail and email marketing have been around since the early days of the internet and real mail, respectively. While both are effective, they each stand out in their own way as terrific ways to generate leads. If you’re like most people, you get dozens of emails every day. These range from the annoying (invasive newsletters from brands that still haven’t gotten the message) to the useful (a reminder that your prescription is ready for pickup). So it’s no surprise that marketing professionals see email as a quick and easy way to reach their existing customers or potential new ones. Yet there’s one other type of marketing that has seen a significant resurgence in recent years: direct mail. Not only does this approach have some surprising benefits over traditional email marketing, but it could also offer even greater returns when paired with an email campaign. So, let’s dive into all the ways direct mail can help boost your bottom line:

Direct mail is a form of marketing designed to reach your customers in their own homes.

Direct mail is a form of marketing designed to reach your customers in their own homes. In this way, it’s the opposite of email marketing: rather than sending out emails that recipients can ignore or delete at will, direct mail goes straight to the recipient’s mailbox and forces them to engage with it.

Direct mail is often seen as an expensive form of advertising; however, when done correctly (with personalized content), it can also be extremely effective at driving sales and generating leads.

People enjoy receiving direct mail.

When was the last time you got an email that was sent to thousands of people, but contained something that was relevant to you? A personalized message in your mailbox, on the other hand, is much more likely to interest and inspire your customers.

People love getting mail! They like opening their mailboxes with enthusiasm because it means something new has arrived. It’s like Christmas all over again every time they get a package in the mail; this is especially true when it’s something personalized and relevant to them!

It is easy to track direct mail campaigns.

Data is the lifeblood of a marketing campaign. It’s what allows you to determine where your efforts are paying off and where they need improvement. Direct mail campaigns can be tracked in a variety of ways, both before and after delivery:

  • By the post office. The U.S Postal Service has their own tracking system, which tracks all mail pieces that are sent through them. They provide data on opening rates and response rates as well as other information like how long it took for each piece to reach its destination and how many pieces were returned by customers who didn’t want them or couldn’t use them (and why).
  • By recipients upon reception of direct mail pieces—especially physical ones! This is one of the most important ways that marketers track their direct mail campaigns because it gives them insight into exactly how effective their outreach was based on whether or not anyone opened or read their message; if someone does open a physical piece but throws it away without reading it, this would also constitute as “opening” for tracking purposes since opening could mean either reading something briefly or going through all its contents thoroughly enough so that nothing slips under one’s radar due to being overlooked accidentally (like an envelope containing cash).

Direct mail is extremely flexible.

Direct mail is extremely flexible. It’s easy to send out a direct mail campaign to the right audience, and you don’t have to worry about your communication reaching the wrong people.

Direct mail can be used for a variety of purposes, too: you can use it as an invitation or reminder for an event; as a sales tool; or even as a thank-you card after someone has visited your business or made a purchase with you. Direct mail also has the advantage of being able to be targeted based on location, demographic information (such as age range), interests and more — which means that if you want to send out marketing materials for your business in specific areas only then this is possible using direct mail.

Digital marketing is a very different story.

Digital marketing is a very different story. With digital advertising, you can easily see how much traffic your ads are driving and track their performance. You can also measure the cost-effectiveness of your campaigns—all without having to hire an entire team of experts to analyze the data for you. In addition to being easy to track, digital marketing is also extremely cost-effective and time-efficient for marketers.

In fact, most businesses have found that it’s far more effective than traditional methods such as direct mail or print advertising when it comes to generating ROI at a fraction of the cost.

Email marketing can be an extremely effective form of marketing, but there are some associated difficulties that can make it less than ideal for certain campaigns.

Email marketing can be an extremely effective form of marketing, but there are some associated difficulties that can make it less than ideal for certain campaigns.

Email marketing is not as effective as direct mail for certain types of businesses, products, customers and campaigns.

Digital marketing is cost-effective and time-efficient for marketers.

Digital marketing is more cost-effective and time-efficient for marketers. Digital marketing is easier to scale, more targeted, measurable and effective than traditional methods of marketing.

Digital Marketing can be scaled up or down as per your needs. For example: you have a Facebook page of 500 likes, if you want to make this page viral then it will take some time but if you want to target your audience then it will reach them in a very less amount of time with digital platform like Facebook Ads which are highly measurable tool that helps in measuring the number of clicks or impressions generated by an advertisement on social media platform’s such as Twitter and LinkedIn etcetera..

Direct mail costs more up front, but brings a higher ROI than email.

To understand why direct mail is more cost-effective than email, we need to look at the two mediums in terms of how they compare in terms of cost per impression (CPM) and cost per click (CPC).

  • Email has a higher CPM than direct mail. The average CPM for email is $0.09, while the average CPM for direct mail is $0.16. This means that if you spend $100 on an email campaign, you’ll get 3,000 more impressions than if you did so with a direct mail campaign—but it will cost about $20 more for those extra impressions because of its higher CPM.
  • Email also has a higher CPC (cost per click), which means that each time someone clicks on an ad in your email newsletter or on your website’s sidebar widget, it costs you money—and most likely more money than simply sending out a piece of direct mail would cost! This makes sense: people don’t get excited by seeing an ad pop up when they open their Gmail account; however, they might feel compelled to click through if something catches their eye while opening up their mailbox or passing by something posted near where they live or work every day during normal commuting hours (as opposed to during late night hours or when most people are sleeping).


So, if you are a business owner and want to know which marketing method you should be using, the answer is simple: both. Email and direct mail have their pros and cons. It’s not about choosing one or the other but rather using them together correctly. Both methods can help build your brand and increase awareness of products or services offered through each channel. This way, you will maximize results from both platforms while saving time on marketing efforts by sending out fewer campaigns overall!

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