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Easy Email Marketing Tips

Email marketing can be a daunting task. It doesn’t have to be. There are many simple ways that you can get your business emails in front of people and make sure those emails are opened, read and acted upon. This post will cover some easy ways that you can make your email marketing efforts more effective for your small business.

Are you a small business owner that’s looking for some easy email marketing tips? I wanted to write this post to help you get started and quit wasting time. Let’s face it, you could spend months, or even years trying to create a profitable and efficient email marketing strategy. But there’s no need to worry as these 5 super easy email marketing tips will help get your campaign working for you in less than 30 days!

Plan out your strategy.

You should plan out your strategy.

  • Choose a topic to write about. You should pick a topic that is relevant to your business and potential customers, but also something you are passionate about. If you’re not interested in talking about it, then neither will be your readers!
  • Choose a frequency of emails to send. Are you going for daily? Weekly? Monthly? Find what works best for both you and your customer base, as well as the type of content you want to include in each message.
  • Choose the type of content you want to send (newsletters or blog posts). This can help determine whether people need a longer explanation on how they’ll benefit from buying what it is they’re selling or if they can get by with just getting straight into the nitty gritty details when describing their product/service offerings. Providing more information is always better than less information when trying out new strategies — but don’t overdo it either! Keep things short and sweet whenever possible so that readers are left wanting more instead of feeling like they’ve been given too much information at one time… which leads us right into our next tip:

Choose an email marketing service.

Once you’ve decided to use email marketing, the next step is to choose the right company. This can be a daunting task because there are so many options available. It’s important to consider what you want in an email marketing service and find one that fits your needs.

  • Reputation: You need to find a company that has a good reputation, because they will help increase trust with customers and prospects.
  • Ease of use: The platform should be easy for anyone on your team—including non-technical people—to use without needing training or technical support from outside vendors (or at least minimal training).
  • Price: The cost of services should be affordable for your business budget, even if it means paying for additional features like A/B testing or advanced segmentation capabilities later on down the road when those features become more important for growing sales numbers overall throughout various channels such as social media campaigns or search engine optimization efforts too!

Set up your email list.

It is important to have an email list. This is where you will communicate with your customers and potential customers about offers, products and services, as well as news and events.

Setting up your email list is easy! You just need to agree on a few things like:

  • Is it going to be a private or public mailing list? Private means that people can only see emails from you if they are on the email list, while public means that anyone can see all of the mails sent out by any member of the mailing list.
  • How long do we need to keep this information? We recommend keeping it permanently in case one day someone wants to rejoin or become part of our community again. You never know when their job might take them elsewhere so we suggest keeping everything forever until something happens that makes us want them off again (i.e., spamming).

Start crafting your emails.

To create a great email, start by crafting your subject line. A good subject line should be catchy and grab the reader’s attention right off the bat. An example of a great subject line would be “[Subject] You don’t want to miss this!” As you can see, it is short and straight to the point, but still intriguing enough to entice someone into opening it up.

When writing your body copy, keep it simple and easy-to-read while still being informative enough so that people understand why they should take action (i.e., sign up for an event). For example: “Hi [Name], Do you remember our conversation about [Topic]? We talked about how [Topic] is important in helping people live healthier lives.” Then conclude with a call-to-action at the end of your email like: “If you’d like more information about signing up for this event please click here!”

Get your business in the mind of your customers with a welcome series and brand emails.

Welcome series:

A welcome series is a great way to establish a relationship with your customers, and should be short and to the point. Your welcome series should be sent immediately after sign-up, with information on how to get started using your product or service. It’s also a great way to highlight your brand’s personality by showing off some of your best content in an engaging way!

Branded emails:

Now that you’ve got their email address, it’s time to get them thinking about your company whenever they see an email in their inbox. Branded messages are sent through various channels (email, push notifications etc.) but they always feel like they come from you—which makes them more effective than generic bulk messages because people trust familiar brands more than unknown ones!

Nurture relationships with follow-up emails.

Follow-up emails are a great way to keep your customers engaged, remind them about your company, and get more sales. Follow-up emails also help you get more customers and subscribers by introducing them to new products or services.

To create an effective follow-up email marketing campaign, here are some tips that will help:

  • Use the “Inbox” feature in Gmail to prioritize important emails so they don’t get lost in the shuffle.
  • If you’re using Gmail’s “Unsubscribe” feature when sending an email campaign, make sure that it doesn’t look like spam (i.e., don’t use a generic template).

Regularly send high-value emails to help customers solve problems and learn more.

  • Email is a powerful tool for helping customers solve problems and learn more about your brand.
  • You can use email to give customers the information they need to make purchases, or the inspiration they need to keep buying from you.
  • You can use email to help customers feel more connected with your brand.
  • You can use email to help customers feel appreciated by your company, which will make them feel great about doing business with you in the future.
  • If someone writes an angry message on social media, reply immediately and try to understand why they’re upset (you may be able to fix whatever problem caused the issue in the first place).

Never stop segmenting your list and modifying content for specific audiences.

As you grow your email list, it’s vital to segment the subscribers into different groups and send them content that resonates with those specific groups. For example, if you have an audience of small business owners in a certain industry, they’ll likely be interested in different types of content than people who are hobbyist entrepreneurs or aspiring entrepreneurs.

As you begin segmenting your list, think about what kind of content will resonate best with each group. If you’re selling a product or service to small businesses, for example:

  • In addition to sending general information about your offerings (i.e., “We’re hiring!”), consider sending out more specific articles on topics like how to get funding or hire employees;
  • For hobbyists who might not need any products from your business but just want inspiration (and maybe even some freebies!), create blog posts offering tips on ways they can improve their skills as well as how-to guides for making things like jewelry or furniture; and/or
  • People who aspire to become entrepreneurs themselves can benefit from receiving emails about events happening in their area related to entrepreneurship—such as talks by successful entrepreneurs at universities—as well as links out to other resources related specifically toward this group (for instance: an article published by Inc.).

Email marketing is not as complex as it can seem, especially if you break down the process into simple steps!

Email marketing is not as complex as it can seem, especially if you break down the process into simple steps!

Email marketing is a good way to reach your customers. It’s also a good way to build relationships with your customers and get your message across to them.


There you have it, folks. 12 easy-to-follow email marketing tips to implement today! Using these tips will help any business attract new customers and stay relevant in your industry. Remember that the key is to test out different strategies until you find one that works for your company.

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