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eCommerce Email Marketing Best Practices

Email marketing is a great way to bring in customers and grow your business. But before you start sending out newsletters, email campaigns, or setting up a Facebook ad, you need to know how to create effective email content. In this post, we’ll provide some tips on eCommerce Email Marketing Best Practices, types of ecommerce emails, best practices email marketing frequency and b2b email marketing best practices.

Types Of Ecommerce Emails

1. Welcome Emails

The first electronic communication from your company to its consumers is a welcome email. When a customer subscribes to your email list via a sign-up form on your website or by creating an account while placing an order, these emails are sent to them. Welcome emails let new subscribers feel appreciated by expressing your gratitude and joy about their decision to join your list.

2. Confirmation Emails

Confirmation Emails are sent following a certain activity that a consumer completes on your website, typically in connection with an order that has been placed.

  • When a consumer completes the checkout process and your store receives their order request, purchase confirmation emails are sent to them.
  • When you have fulfilled the customer’s order request and their product(s) are in the mail, shipping confirmation emails are sent.
  • While not essential, Delivery Confirmation Emails give an extra layer of customer care by informing the consumer that the carrier has delivered their items.

Customers who receive these emails are kept up to date on the status of their orders at every stage, keeping them interested in the procedure and anticipating the arrival of their product(s).

3. Feedback & Review Emails

These kinds of emails are often sent a certain period of time following the completion of an order to request crucial information regarding your goods and services.

  • Customers are invited to discreetly comment on the caliber of your goods or the efficiency of your fulfillment procedures through feedback emails, which helps you determine what has to be improved.
  • Review emails encourage customers to post product reviews on your store’s website or company reviews on other review sites.

These kinds of emails will improve the reputation of your brand because they demonstrate your concern for making your company and its products the best they can be.

4. Replenishment Emails

Replenishment Customers who have already purchased a consumable product are reminded via emails to do so again if they run out. This kind of communication is not appropriate for many businesses, but it can significantly increase repeat revenue for those that sell things that must be continually renewed. Additionally, clients who are less organized would value the reminder before they run out of a product so they don’t have to go without for too long.

5. Abandonment Emails

Abandonment When a customer initiates actions related to a purchase but ultimately leaves your website by clicking, emails are sent.

  • Check out Abandonment When a consumer browses a couple of your store’s category or product pages without adding anything to their cart, emails are sent to them.
  • When a customer does add things to their basket but leaves your website without making a purchase, Abandoned Cart Emails are sent to them.

In both situations, sending an email to your consumer serves as a friendly reminder of the amazing things they viewed on your website and encourages them to become a paying customer.

How to Start an Ecommerce Business.

To start an ecommerce business, you’ll first need to identify your business goals andrequisites. Once you know what you want your business to do, the next step is to determine what type of ecommerce platform is best suited for your needs. There are a number of different ecommerce platforms available, so it’s important to find one that meets your specific needs while also offering great features.

There are two main types of ecommerce businesses: online and offline. Online businesses are run online only and require no physical presence; they can be stored on a user’s computer or smartphone. Offline businesses are run offline only and require customers to visit a physical store or restaurant in order to purchase products or services.

There are a variety of other requirements that must be met in order for a business to start up online or offline: the business must have an internet connection, be registered with a governing body such as government agencies, and have a website created and registered with them. Additionally, each company has its own set of regulations and guidelines that must be followed before starting up an ecommerce business. This can be difficult to keep track of, so it’s important to seek out help from an experienced entrepreneur who can help guide you through the process.

What are the Different Types of Ecommerce Businesses

The different types of ecommerce businesses include:

Online: This type of business is run online only and requires no physical presence; they can be stored on a user’s computer or smartphone Offline: This type of business is runOffline only and requires customers to visit a physical store or restaurant in order to purchase products or services.

eCommerce Email Marketing Best Practices


Marketing automation is the foundation of effective e-commerce email marketing campaigns.

Automated processes allow you to quickly segment audiences and easily customize offerings and delivery schedules while also saving you a ton of time. You can’t compose and send all those emails by hand after your company has thousands of consumers, therefore marketing automation makes scaling an ecommerce website much easier.

You’re about to learn that adopting marketing automation is necessary for many of the best practices for eCommerce email marketing. Choose a solid platform that has the functionality you require, then invest the necessary time in learning it.


Success in ecommerce email marketing is all about execution, and to execute properly, you’ll need a plan and a strategy, just as in most other aspects of life. Setting and reviewing goals on a regular basis is a solid practice for e-commerce email marketing for companies of all sizes. You want to have objectives for your program, objectives for every campaign, and even objectives for every email you send.

When you have a goal in mind, making decisions becomes as easy as determining whether anything would bring you closer to or further away from that objective. Goals increase productivity and make it simpler to identify what is and is not working.


Best practices for email list cleanliness may fill a full page, but the essentials can be divided into two categories: email acquisition strategy and continuing list maintenance. Let’s begin with an acquisition approach for emails.

An email list you’ve established yourself is the best email list. Avoid giving in to the urge to purchase an email list. It won’t assist you in achieving your marketing objectives and will simply harm your email sender reputation, making it more difficult to contact customers in the future.


If you can connect with the people on your email list, your list will be more useful. Have you ever signed up for an email subscription and the first message ended up in your spam folder?

For many eCommerce email senders, deliverability—or the capacity to actually get emails into the inbox—is a major issue. Your emails may end up in the spam folder, promotional folder, or inbox depending on the sender’s reputation, among other factors.


It’s crucial to keep in mind that the attention on the other side is a finite resource, even though sending an email to your complete list takes the same amount of time as sending to one person. Your engagement, your sender reputation, and the income potential of your email program will all suffer if you send marketing emails that are irrelevant or of poor quality.

Myspace’s dearth of user esteem was a major factor in its demise. They permitted intrusive and annoying adverts to run on their site, but Facebook didn’t initially add advertising to its platform. When they did permit advertisements, they were quite picky about the kinds of commercials that may be run.


Email campaign segmentation can significantly boost sales. To accomplish this, you’ll need to gather all relevant data points and examine your segmentation possibilities. You can start by breaking down your list into segments based on common demographic characteristics like age, income, education, etc., but for the majority of segments, business-specific segments will yield the best results. Take a look at things like the links or pages visitors have clicked on or visited. Keep track of your lead sources and try to categorize your audience based on their behavior.

Best Practices Email Marketing Frequency


“[New research] Email frequency send sweet spot is 6.21 emails per week.” – The Zettasphere

These headlines catch attention but are deceptive. When you read the post, Zettasphere is the first to acknowledge that no one email frequency is the best for all businesses:

“Your optimal frequency may be close to six emails each week if you work in the fashion industry. However, the ideal frequency of sending varies depending on the brand and the industry.

Your email marketing frequency should be determined by the profile and average buying cycle of your clients. Don’t bombard clients with targeted email advertising immediately after they make a purchase if they frequently make repeat purchases every six months.


Do not alter your email cadence before determining the objectives of your email program.

It’s helpful to start by asking yourself: why are we sending email in the first place? while attempting to determine how frequently to send email marketing. Does one make purchases online? drive visitors to websites? create loyalty? seal the deal? the entire list?

You could be ready to take a chance on a few unsubscribes in exchange for greater numbers if your goal is to increase sales or online traffic. You don’t want to oversaturate your audience’s inboxes with promotional emails, though, if your target market consists of clients who your sales staff needs to be able to contact at a moment’s notice.


I receive marketing emails from a major SaaS company at least twice a week, but I feel as though I receive emails from them eight to ten times a week.


In addition to the regularity of their marketing emails, I also receive emails from my account manager personally and reminders for events, webinars, blog posts, and follow-up surveys. Because it was difficult for me to distinguish between emails from my account manager and blog emails, I recently unsubscribed from both types of emails.


Giving subscribers the ability to select their preferred email frequency is an excellent idea, even though not all of them will take the time to do so. You have the opportunity to do this upon signing up, during a campaign for re-engagement, and on your unsubscribe page.

Another popular practice is to include a link to Update Subscription Preferences at the conclusion of your emails. Morning Brew does things like this.


The best content, creative, and subject lines are useless if you can’t get your message into your consumers’ inboxes.

If you want to experiment with increased email frequency, having a long-term deliverability strategy is essential.

Overuse of email will eventually drive some subscribers away. For email service providers, low engagement, spam complaints, and even low open rates are all warning signs. Email service providers like Google and Microsoft may move your email to the promotions tab or, worse worse, transfer it to spam when your domain’s reputation declines.

B2B Email Marketing Best Practices

  1. Use a Subject Line Between 28 and 50 Characters

This is the first skill you should learn because a compelling subject line is a requirement before an email is opened.

The simplest way to write a successful subject line is to just make it the proper length.

Numerous research have been conducted on the subject, but new data from Campaign Monitor revealed that the ideal length is between 28 and 50 characters.

2. Personalize the Heck Out of Your B2B Emails

According to 99 Firms, personalization will be the most effective tactic for 47% of B2B marketers in 2020.

It’s a strategy that’s used in almost every facet of marketing, and email is by no means an exception.

Using customization in B2B emails is a no-brainer with conversion rates rising by an average of 10% and click-through rates rising by an average of 14%.

This is likely the most significant best practice out of all of them.

3. Use Between 50 and 125 Words of Text

Email CTR is greatly influenced by text length.

You want to strike the right balance between fully outlining your offer, its advantages, and why readers should care.

However, you don’t want to go too far and bore your leads into unsubscribing by droning on and on.

The best email copy length, according to recent research, is between 50 and 125 words, according to Campaign Monitor, and this “usually results in response rates over 50%.”

4. Keep a Conversational Tone

A typical error I observe many B2B brands doing is speaking to leads in their email copy in a stiff, official, and hyper-formalistic manner.

And I understand.

They want to sound knowledgeable and capable and convey their professionalism to leads.

It’s crucial to be viewed in this way, but you don’t have to sound cliche to do it.

In fact, the emails from companies that don’t take themselves too seriously are the greatest ones I receive.

Therefore, a better strategy is to adopt a conversational tone where you engage the reader in a dialogue and make your email exchanges lighthearted and interesting.

5. Use 1 to 3 Images

Let’s now discuss images.

We can all probably agree that it’s crucial to include visuals in B2B emails.

After all, “32% of marketers feel that the most crucial type of content for their organization is visual imagery.”

But how many exactly should you employ?

In a significant study conducted a few years ago by Constant Contact, which examined over 2.1 million emails, it was discovered that brands using 1 to 3 graphics had the highest CTRs.

Tips for Perfecting Your Ecommerce Business.

When it comes to building an ecommerce business, there is no one-size-fits-all approach. You may prefer a more DIY approach or you might prefer more organized and automated methods. What matters is that you get started and start seeing results!

To help you find the right Ecommerce strategy for your business, keep these three tips in mind:

Stay organized: Make sure you have a good system in place for tracking sales, orders, and customer feedback. This will help you stay on top of your business and make sure everything is as smooth as possible.

Use regular updates: Keep your ecommerce business updated with new technologies and trends so that you can keep up with the latest changes and developments. This will help you stay ahead of the competition and stay on top of your game.

Use Regular Updates to Keep Your Ecommerce Business on Top

Keep your business online alwaysupdated by using a website like Shopify or Magento to create an ecommerce store that ships from scratch! By doing this, you’ll never have to worry about data loss or unexpected downtime again.


Start an online business and enjoy the entrepreneurial journey! There are a variety of different ecommerce businesses to choose from, so it’s important to find one that fits your unique skillset and interests. Use social media to grow your business, use Ecommerce tools to improve your business, and keep up with regular updates to keep your business on top. With the right ecommerce business plan in place, you can be successful in starting an online store!

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