Content creation tools are becoming a standard in the world of social media marketing. While some businesses are creating their content, others just don’t have enough time. These tools make it easy to share great content with your followers and drive traffic back to your website or blog.

Content creation is one of the single most important aspects of any online business. When you’re trying to get your message out there, it’s the written word that matters the most. Whether in blog posts, social media, Facebook, or anywhere else you publish your content, it has to be good. It has to be interesting and well-written. That is where tools sourcing tools for content creation come in handy. They can help you save a lot of time when it comes to putting together promotional material for any kind of business website or service. There are many free tools available but picking the best ones from a subpar pool takes time and effort not everyone has.

What is content creation?

Content creation is the process of generating ideas for topics that appeal to your audience. It is creating written or visual content around those ideas and making that information available to your audience as a blog, video, infographic, or other formats.

Content creation usually involves:

  • Setting measurable goals for your content
  • Understanding how each piece of content fits into your wider marketing strategy
  • Developing ideas to meet your goals through brainstorming
  • Keyword research and competitor analysis
  • Planning and producing top-notch content
  • Ongoing optimization and improvement
  • Measuring and analyzing the success of your content

When you approach content creation with goals in mind, you will be able to scale it up and gain a competitive advantage as a result of your work.

It’s all about developing content that has a purpose and understanding how you should set up every piece to make sure that it has measurable results.

The most important thing to know is that content creation is a process. If you can develop a solid content creation process, you will be set up to succeed.

What types of content are out there?

There are many kinds of content, including blogs, listicles, ebooks, infographics, videos, how-to guides, and case studies.

All these different content types are usually hosted online, either as part of a website, available for download, or accessible as a reward for membership or signing up for a newsletter.

The content that you create is heavily tied to your business growth. Like all marketing pursuits, creating well-planned content, and well-executed that engages with your audience and creates a level of trust with them will directly affect your sales.

To get the most you can out of your content creation, you will know what kinds of content are popular and the ways that content is changing.

Content has recently seen a big shift from the entirely written, text-based content of the 20th century to the video and audio content that has overtaken today.

Podcasting in particular has exploded in popularity over the last few years. There are now more than 700,000 active podcasts, covering everything from business advice to pop culture to keep listeners engaged.

We’re also watching more videos than ever before.

In the United States, a whopping 85% of internet users watch some kind of video content every month, and 55% of users want to see more video content from the brands and businesses that they interact with regularly. Video marketing also seems to offer a very strong return on investment.

Why is selecting the right tool important?

Creating content can help you to reach a new audience, convert an existing audience into customers, or encourage repeat customs. To create that content, you can use one of the many content creation tools out there to help you.

Choosing the right tool is important, as it can help you to make effective content. Tools can’t replace a strong content strategy, but they can help speed up the process, gain insights that you wouldn’t have otherwise had, and make better-performing content.

Content is no longer something that should just live on your business website. Your social channels are another powerful outlet to boost business growth and the content that you create for those channels will reach your audience more directly.

If you get it right, the power of social content can help to turn your customers into brand evangelists. Happy customers are happy to shout about it on their social channels, in much the same way that unhappy customers are.

How can you figure out which tool is right for you?

To choose the right tool for the job, you should first think about the kind of content that you want to create and consider what you want the content to achieve.

How much help do you need? For example, do you need a simple graphic design tool to make an infographic look neat, or do you need a tool that will guide you through creating a more complex visual? What’s your budget? Do you need a free tool, or can you afford to pay for a premium one?

The wrong tool could mean you end up paying for something that isn’t helpful, is too confusing, or isn’t useful enough for what you need to do – so choose carefully.

Content Creation Tools for Writing

The tool you use for creating blog posts, articles, or social media copy can make the process of writing a lot easier or unnecessarily complex, depending upon your choice of tool. Here are some of the best ones out there:


If you are looking for a new, advanced yet simple editor, look no further! The core value proposition of Bit’s editor is the ability to work collaboratively with your peers on writing projects. Multiple people can simultaneously collaborate on a Bit document in real-time.

If you are working on a solo project and need suggestions and feedback from fellow writers or friends, you can invite them to the doc. Your friends or team can then highlight changes, add comments, and can even chat with you, without leaving the document.

However, what makes a great writing tool is its editor. Bit’s smart, minimal editor is perfect for distraction-free writing. No more word-styled ribbon with confusing and distracting tabs and buttons.

Just start typing on a blank canvas and you’re good to go. If you need to format the text, just highlight the word/sentence/paragraph and you’re presented with a hidden set of formatting tools! All in all, Bit is a modern-day editor that makes writing fun and distraction-free!

Key Features

  • Markdown support to write quickly
  • Distraction-free editor
  • Real-time collaboration with fellow writers and peers.


  • Free plan with limited features
  • Paid Plans starts at: Standard ($12/user/month), Plus ($20/user/month), Enterprise (contact sales)

#2. Scrivener

If your work heavily depends on writing, you might want to get a feature-rich tool like Scrivener. This writing tool is used by students, academics, novelists, screenwriters, journalists, lawyers, translators, etc., and can be used to create anything from a white paper to a full-fledged screenplay.

Scrivener is perfect for long writing projects as you can easily organize and structure your entire manuscript and tell a coherent story. If you are a beginner, Scrivener can feel a bit over the top and intimidating but is a fine tool nonetheless.

Key Features

  • Export content to any of the popular formats like PDF, Word, ePub, Final Draft or just plain text
  • Copy-paste formatting from one text section to another
  • Can even import images, movies, sound files, Word documents, draft scripts, plain text files, and web pages.


  • Free with limited functionality
  • Paid plans start from: $40.84/one-time

#3. Coschedule Headline Analyzer

According to data, eight out of 10 people will read headline copy, but only two out of 10 will read the rest! Since 80% of the people never get past the headline, it’s crucial to write headlines that convert. Taking your time coming up with a headline is always worth it as it can determine whether your content gets read or not.

Since it’s such an integral part of the whole writing process, we thought of introducing you to our favorite headline generator, Coschedule Headline Analyzer. The tool examines the overall structure of your text, length, keyword density, grammar, and readability of your headline, and even gives Google search and email subject line previews.

Key Features

  • You can use it for writing headlines for your blog posts, email subject lines or social media messages.
  • Free tool
  • Helps drive more click-throughs, social shares, sales, and more.


  • Free

Explore more: Best Writing Tools For Creative Writing

Content Creation Tools for Email Marketing

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets, showing that email marketing is still a significant and vital component of any company’s marketing mix. Here are some awesome tools that are going to help you out with email marketing:


Did you know that an astounding 83% of marketers and salespeople use email newsletters for their content marketing? Newsletters are awesome marketing material, but require too much time and effort to create. Not anymore! is an amazing all-in-one content curation & marketing tool that helps marketers and content creators publish email newsletters, web pages and embed web content by just adding web links!

You can convert link collections to email newsletters and export them to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.). a link is a feature-packed tool that every content marketer should be using.

Key Features

  • Analytics to track content performance and engagement levels
  • 30+ beautiful prebuilt responsive layouts, so you never have to worry about design and can just focus on your content.
  • Quick, easy, and fun to use!


  • Free with limited functionality
  • Affordable Paid plans: Pro Monthly ($15/month), Pro 1 Year ($12/month), Pro 2 year ($10/month).

#5. Hubspot

Looking to automate nearly all of your marketing activities? Hubspot is a full-fledged marketing solution that provides marketing automation, lead generation, customer service, sales management- all in one tool.

Over 70,000 customers trust Hubspot for their marketing and sales automation and a good reason. The tool has an amazing onboarding experience with plenty of videos and blog posts to help you guide through the whole product experience. However, the tool can be a bit overwhelming if you don’t know what you are looking for.

Key Features

  • Lead Generation
  • Automates your marketing and sales activities
  • Create automated workflows and trigger email


  • Free with limited functionality
  • Paid plans start at: Starter ($35/month), Professional ($560/month), Enterprise ($2240/month).

#6. Mailtrack

The last one on our list of awesome email marketing tools is an email tracker that works in your browser. Mailtrack is a simple and easy-to-use email tracking tool that works as a Chrome Extension and is being used by over 1,300,000 users worldwide.

Just hook it up and Mailtrack will notify you whenever someone has opened up your email. It adds a double tick symbol next to your email, similar to what your Whatsapp messages get after being read (or delivered). If you want a simple yet effective email tracker that gets the job done, Mailtrack is a great tool.

Key Features:

  • Real-time, WhatsApp like notifications
  • Quick and easy to setup
  • Sleek interface


  • Free plan with limited features.
  • Paid plans start at- Monthly ($4.99/month), Quarterly ($3.99/month), and Yearly ($2.49/month).

Explore more: 14 Email Tracker Software You Ought To Try Out!

Content Creation Tools for Optimization and Editing

Editing and optimizing your content is as important as writing it. Here are a bunch of tools you can use to edit and optimize your content for maximum returns:

#7. Grammarly

Grammarly looks like a basic spell checker, but it is so much more than that. Calling itself a “writing enhancement tool,” Grammarly contains a plethora of features to improve your writing and make it perfect. Some of these features include a punctuation checker, grammar checker, plagiarism checker, spell checker, and even a tone checker.

It scans your document for more than 250 types of grammar errors and 6 different writing genres. The tool takes it up a notch by providing you with word replacements and recommendations, a detailed explanation of errors, and even weekly progress reports! Tools like Grammarly help you a lot with content creation without worrying much about grammar mistakes and spelling errors.

Key Features:

  • Word recommendations and analyses sentence structure and voice
  • Available as a browser extension, desktop app, Microsoft Office add-on and more
  • Works on social media and email as well


  • Free with limited functionality
  • Paid plans start from: Premium ($11.66 per month), Business ($12.50 per month).

#8. Hemingway

Another great editing tool, Hemmingway helps you write better by highlighting your text giving you valuable feedback on how you can improve it. Simply copy-paste your text into the Hemmingway editor and let Hemmingway do the rest.

The app will analyze each word of your document and give you recommendations on how to improve your sentences. It will highlight long, complicated sentences and common errors, passive voice, adverbs, and suggest options to improve flow and readability.

Key Features

  • A great tool to make your writing look more professional
  • Formatting toolbar to edit text easily
  • Provides suggestions and alternatives


  • Free

#9. AtomicReach

A content intelligence platform, AtomicReach wants to get the most out of your written content- blog posts, social media, emails, landing pages, Google ads, and more. It provides marketers with insights and tools required to get the highest return from their written content.

Atomic Reach makes use of artificial intelligence and machine learning algorithms to analyze content and provides suggestions that are bound to resonate with your audience. This makes sure that marketers are creating content that’s always on par with what their audience expects, thereby increasing the chances of conversions.

Key Features

  • Measure the impact of content intelligence on revenue and audience engagement
  • Discover words that drive engagement in your content.
  • SEO suggestions and performance tracking in-built


  • Contact sales

Content Planning and Research Tools

Google Trends

With Google Trends, you can understand the popularity of a keyword, search term, or topic among Google search users. Considering that the majority of web users use Google, you can find trending topics in your niche.

This tool is also useful for gaining a competitive advantage in your industry and being the first to jump on a new trend.

Pricing: Free


AlsoAsked keyword research tool

As a content marketer, I find AlsoAsked quite resourceful when doing keyword research for blog posts. You simply need to enter a search term, select a language and region. also asked gives you a visual map of all related questions it scrapes from Google’s People Also Search section.

Moreover, it can multiply the questions generated in the first results. You can export the results in CSV format with the Lite plan. Otherwise, this tool is free for limited use.

It’s an excellent content tool to sketch out the outline of your content around SEO.

Pricing: Free for 10 searches a month.

3. AnswerThePublic

AnswerThePublic content creation tool

AnswerThePublic works similarly with AlsoAsked. It is a keyword tool that visualizes search questions and suggested terms. Once you enter a topic, select a location and language, it lists all possible questions around question words like “why, when, what, how, which, etc.”

It gives you results as questions, prepositions, comparisons, alphabetical, and related. You can save the visualization as an image or export it in CSV format.

Pricing: Free to use with limitations. Upgraded plans start at $99/mo.

4. Semrush Topic Research Tool

Semrush topic research tool

SEMrush Topic Research Tool is a great tool to quickly come up with content ideas and plan out your content effectively. You just enter a topic and target location, then it provides you with potential ideas around the main topic.

Moreover, it allows you to enter a domain to find content.

Pricing: Price plans start from $99.95 per month, but it also comes with SEO, content, social media, and PPC tools.

5. BuzzSumo

Buzzsumo content idea generator

BuzzSumo is another content creation tool that helps generate content ideas. This tool pulls popular posts based on keywords. It comes with a bunch of filters to narrow down the results based on language, location, journalist, date, and more.

The results can be sorted based on their total reach in social networks like Facebook, Twitter, and Pinterest. You can also set custom filters to further narrow down the results.

BuzzSumo has a free Chrome extension as well.

Pricing: Free for 10 searches a month. Paid plans start at $99/mo.


If you know the right tools and resources to use, you can create user-focused content that drives success. This is the first step to giving yourself an advantage over your competition.

Don’t forget that you can also use one piece of content across multiple platforms by adapting it into a different format. All these tools should be used to help you to gain the insights that you need to plan better pieces of content, create better visuals, or try out new formats of content.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *