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Effective Email Marketing Tips

Effective email marketing is one of the most cost-effective and powerful marketing tactics available. Don’t believe me? Check out these examples of email conversion rate optimization (CRO) success stories (or check out our Fomo product). So why isn’t everyone doing it? Writing effective email subject lines, creating awesome content and designing engaging emails can be a difficult process. I’ve been there. That’s why we’ve put together this list of effective email marketing tips to help you create better campaigns. We’ve compiled our experience from writing thousands of subject lines and designing hundreds of emails.

And there’s no reason for it to be. Email marketing is a simple and effective way to reach your customer base, find new customers, and keep people coming back for more.But before you can reap the benefits of email marketing, you need to build a healthy list of subscribers. Here are some tips on how to do that:

Use A Clear And Concise Subject Line

It might seem counter-intuitive, but the subject line is one of the most important parts of an email. It’s what determines whether your reader even opens up your message and reads it. If they don’t find anything worthwhile in the subject line, chances are they’ll move on to something else.

Here are some tips for writing a strong subject line:

  • Use clear, concise language that clearly describes what the email contains—don’t try to be cute or clever here! This is especially important if you’re sending newsletters or other types of information campaigns (like promotions) because people will tend to delete emails that seem too vague or generic without reading them first. For example: “Our New Product Line” vs “New Product Releases.” The second title gives more detail about exactly what you’re offering and will help increase engagement rates overall when compared with shorter options like “New Products.”


The most effective way to personalize your emails is to use the recipient’s name in the email. Even if you don’t know the person, use their first and last name. If you do know them, use their first and last name, along with “Mr.,” “Mrs.,” or “Ms.”

If a project manager wants to send an email about a project update to all members of a team, he could write:

Dear John Smith:

I wanted to let everyone know that we have selected the new web design company for our website redesign project! We will be working with [company name].

Our goal is still on schedule for launching this summer!

Send Emails From A Real Person

Personalization is key to getting your email noticed. The more personal you can make your email, the better. A good way to do this is by using a real person’s name in the subject line and in the body of the email itself. This shows that you care about each individual who receives your emails and want them to be special and feel like they matter. It also makes it so much easier for people to remember who sent them that message because they recognize their name right away!

When writing an email, try keeping it short and sweet so that recipients don’t have trouble reading through all of it before rushing off into other tasks on their plate — after all: no one wants your message ending up in their spam folder because they couldn’t finish reading it!

I hope the above email marketing tips helped you get started with email marketing. You only need to send one great email to get tremendous results. What’s your favorite email marketing tip? Share it in the comments below!

I hope the above email marketing tips helped you get started with email marketing. You only need to send one great email to get tremendous results. What’s your favorite email marketing tip? Share it in the comments below!

The best way to ensure that your emails are read is to make sure that they’re clear, concise and personal. Make sure your subject line is short and specific, instead of being vague or long. Keep them under 50 characters so they fit well on mobile phones, which are now more than half of all phones worldwide according to comScore (source).

Make sure there’s no doubt who sent you this message: put their name right into the body of each message and make sure it matches up with what they called themselves when they signed up for their account on whatever website/service you’re sending from (e.g., “Hi {{first_name}}”). Using first names makes people feel more comfortable opening up conversations because they already know who sent them something – this leads me nicely onto my next point…

The open rate for permission-based email marketing is on the decline.

If you’re wondering why your open rates are falling, it’s because the rise of social media and the decline of email inboxes means people are getting more and more email. This has led to a saturation point for permission-based emails, meaning that recipients are receiving many more marketing messages than before. This lower open rate is not permanent; as time goes on, people will continue to use email for communicating with loved ones and business associates. However, until then it’s important that marketers adapt their strategies accordingly.

Using a send time optimization tool can increase your open rates.

If you’re looking to increase your open rates, a send time optimization tool can be a great way to do so.

Send time optimization tools are able to determine the best time for you to send an email based on when your audience is most likely to be active and engaged. The data these tools collect can then be used by marketers to determine when their emails will be received by the majority of their subscribers. This means that marketers have more control over their audience engagement and conversion rates, which ultimately leads to higher ROI for their business.

You can use many different types of tools for this purpose:

  • Live Chat Software – Live chat software allows you to interact directly with your customers through a live chat window within the website or app interface that they’re using at that time. This allows customers who might have questions about specific products or services being offered by your organization without needing any other forms of communication like phone calls or emails (which could take longer).

Using a real name and particular relation in the From Name field will increase your open rates.

You’re ready to send your campaign. But before you do, think about what will appear in the From Name field of your email marketing message.

It’s time to start a new chapter in your business journey by learning how to use subject lines and from names in emails that increase open rates. According to MarketingSherpa, using a real name and particular relation in the From Name field will increase your open rates. The key is using both of these elements together as well as being careful not to overdo it with multiple lines or sentences of text within this section of an email; otherwise, you can actually see decreases instead of increases!

Using four to seven links in your email will get you better results than using less or more.

When you think about the email newsletter, you probably think of it as a vehicle for sending links to your readers. While this is true, it’s important to remember that people can get distracted easily when they’re reading an email and click on links in the body rather than at the bottom of an email. This means that if you have multiple links in your newsletter, it’s best not to link directly from one article or piece of content directly into another but instead use them as a way for readers to navigate around your website and find new articles or pieces of content that may interest them

Link quality matters more than quantity: If there are too many different types of links in an email (for example, too many internal and external links), readers might prefer clicking on one instead of all four-seven. Instead, try using four-seven internal and external links per message (eighty percent internal) with each type being appropriate contextually and stylistically

Using five to ten images in your email gets better results than using fewer or more.

You can use images to help your readers understand what you’re talking about, but you need to be careful not to overload them with too many. If you have more than ten images in a single email, your message might get lost in the mix. When choosing which images are best for each email, think about how relevant they are and how much information they would provide for readers who were looking for more information about the topic in question.

Use the word “free” in your subject line and you’ll get an increase in opens, but using it too often will really hurt your open rates over time.

You should always use the word “free” in your subject line and you’ll get an increase in opens, but using it too often will really hurt your open rates over time.

It’s important to use this word in your subject line, but not too much. If you send out a hundred emails with the word “free” in the subject line, chances are that many of them will end up getting marked as spam and discarded by email clients like Gmail or Outlook on desktop computers, which will cost you subscribers and ROI when they unsubscribe because they don’t want their inboxes flooded with messages from fake sites or services who are only looking for ways to get them to sign up.

Preview text on mobile devices can make a big difference in how many people open your emails and interact with them.

When you’re writing your emails, make sure to include a preview text. This is the first thing that people see when they open an email on their phone. So it’s important that this snippet of text provides a compelling reason for them to click into your email and read more.

The best way to do this is by providing a short description of why they should care about what you have to say. For example, if your company offers free shipping on orders over $50, your preview text might say: “Get free shipping on all orders over $50.” If you have something new or exciting coming up in the next few months (like an event), include that information as well!

There are plenty of ways these previews can let people know what they’ll find if they decide to open up the full message—and once again: keep it short! The shorter and clearer it is, the better chance people will want to read what else you’ve got going for your brand or business.

Sending emails at 5pm on Saturday can yield an increase in opens and clicks but sending at 8pm on Sunday night can decrease engagement by 5% over other times of the week.

Don’t send emails late on a Saturday night.

You know how it goes: you’re at home, your inbox is empty, and you want to send an email that will get some attention. You decide to hit “Send” at 5pm on Saturday. By all accounts, this is an excellent choice for engagement because most people are still awake at that hour and may just be sitting around waiting for something interesting to happen. It also means they have time in their schedule later so they can open and read your email without feeling rushed or overworked by the end of the week..

However! This window closes quickly as more people go back into work mode after their weekend plans are complete and begin checking their work email again around 8pm on Sunday evening (and then again regularly throughout Monday). The same goes for sending emails on Monday morning—you might think sending them before noon will give them enough time to get read before lunchtime but actually fewer people will see those messages than if sent any other time during the day or week because very few employees like starting off their day with emails–it feels too much like work!

Including emojis in email copy has no effect on opens or clicks. If you want to use emojis in email copy, do it because you’re having fun and not because you expect it to increase engagement with readers.

If you’re looking for a way to make your email copy stand out and get readers’ attention, consider adding emojis. Emojis add visual interest and personality to your emails—but they aren’t a replacement for good copywriting.

Including emojis in your email copy can also help you stand out from other marketers who don’t use them. But if you want to take advantage of this tactic, do it because you’re having fun with it and not because you expect it to increase engagement with readers (it won’t).


Email marketing is an integral part of any digital strategy. It’s a powerful way to reach your audience and build your brand. We hope these tips have helped you get started with this important tool!

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