Great marketing and branding tools make up the difference between a good business and a great business. More often than not, people will often tell their friends to try your brand over another because of the product’s features and the advantages that come from owning such a product.

“A smart, effective way to market a product that is very difficult both to understand and use.” – Bob Williamson, California Marketing Association

 Ahrefs

Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank.

The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.

In short, Ahrefs is a fantastic tool not only for competitive analysis but also for making sure that your existing content is up to snuff for search.

ahrefs keyword dashboard result

SendGrid

SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.

For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.

We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.

sendgrid dashboard

 Canva Business

If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing. Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts. 

The features of Canva:

  • Canva allows you to edit posts and create graphs or any type and kind. 
  • The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign. 
  • It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media. 

Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it. 

Yoast

Price: The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored

Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to help you optimize your content for search engines.

Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a Flesch Reading Ease score.

It’s updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.

Effective Marketing Tools

 lemlist

lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.

Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.

Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.

lemlist dash example

Slack

Price: Free for small or medium companies, custom pricing for enterprises

Slack is one of the favored communication services in business today.

It operates in channels designated for certain information, so business conversations don’t get distracted or cut-off by tangents about where everyone wants to go for team lunch. It facilitates, de-silos, and focuses collaboration between employees and teams.

It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed.

Because it’s such a popular communication channel, it has wide-ranging integrations with plenty of other tools. You can tack on a seemingly unlimited amount of integrations and Slack applications to make the tool even more powerful — for instance, many teams will pipe in A/B test results, analytics notifications, new customer or transaction notifications, or even sales or customer support bots. While undeniably powerful, Slack is easy to start using immediately.

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Moosend

Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.

Codeless campaigns, simple automations and easy-to-read reporting are all built into the platform. Paid users can also take advantage of landing page features, including mobile popups and countdown timers.

moosend abandon cart dashboard

Trello

Price: Paid plans range from free to $20.83 per month for enterprise

Trello is a content management tool that many organizations use for brainstorming and strategizing content — in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.

The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Additionally, it’s easy to assign multiple employees to a card, so you know who’s in charge of writing, editing, or adding CTA offers to a post.

Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.

Effective Marketing Tools

Conclusion

A lot of companies are betting on the social media trends to attract consumers. Weber is also making their marketing efforts digital by creating online advertising campaigns through various sites, including Facebook, Twitter, YouTube, and Blogs sites.

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