Skip to content

Email Best Practices To Avoid Spam

Everyone’s inbox is plagued by spam. There are things you can do to prevent it from filling up, but cleaning up your mailbox is a necessity. Email best practices to avoid spam include using unique subject lines, using clear and concise email footers, shorten URLs, white list your email lists, do not external links, use plain text email over html, send from the same IP range for your site and lastly, increase deliverability by following our tips here at 12 Ways To Avoid Spam When Sending Emails. Your email inbox is just that — yours. It’s private, personal, and only for the important messages from family & friends, jobs to apply to, and of course, your favorite online shopping sites. Unfortunately, spam messages get delivered to your email inbox every day. Avoid being one of those people who gets trapped in the spam folder by following these simple email best practices to avoid spam. Emails are a great way to reach out to people and tell them about your business. Unfortunately, some people have ended up having their emails marked as spam and have no idea why. If you get it right, you’ll find that having your emails go to the inbox is very rewarding; customers read the emails more often, visit your site and order more often.

Email is the most popular tool for communication in the world. Everyday literally billions of people use email to contact each other. For example, according to Statista there are around 2.6 billion worldwide email accounts in 2017 . However, as useful as this communication channel may be, it still presents one challenge – how to make sure that your emails will reach their addressees’ inbox and not land straight into their spam folder? Here are a few tips on how to avoid spam and improve your email deliverability. Let’s face it — email spam is a problem that everyone hates. How many times have you pulled out your hair when you saw a spam folder full of unconfirmed messages? Too many times, right? If you’re tired of dealing with spam, and, let’s be honest. No one is ever tired of email spam, then check out this post for how to avoid spam! Email marketers are often plagued with an inordinate amount of spam complaints. Rather than allowing these complaints to get the best of you, there are a few email-related best practices you can implement to help avoid the dangers of landing in your subscriber’s junk folder. If a large percentage of your emails end up in your subscribers’ junk folders, chances are they will eventually stop opening and reading any future emails you send. After all, why should they continue receiving emails from you if most of your emails land their inboxes?

The more emails you send out, the higher chance you have of being marked as spam. If your email is being marked as spam, that means less people will be opening your emails and seeing your content. No one wants their newsletter to end up in someone’s Spam folder! Here are some best practices to ensure that doesn’t happen:

Spam filters are designed to block email messages that have spam characteristics.

Spam filters are designed to block email messages that have spam characteristics. Spam filters look for a number of different things in order to determine if an email is a legitimate message or junk mail.

Spam filtering can be done on the basis of keywords, content, links, attachments, senders and domains. If you want your email marketing campaigns to get through successfully then you should make sure that they don’t contain any of the following:

  • Keywords: No one has ever said “I really love receiving emails from companies whose names contain words like ‘porn’ or ‘viagra’ in them”! In fact they just end up blocking these emails without opening them at all because they assume that they’re spam mails! So it’s important not only to avoid using words like these but also phrases such as “free trial” or “check out this amazing deal today!” These are known as red flags for spam filters which means if you use them in your subject lines then chances are high that those emails will never make their way into the inboxes of subscribers’ accounts at all!

Email delivery rates can be improved through good list hygiene and data management.

The importance of good list hygiene and data management cannot be overstated.

List hygiene is the process of managing the quality of your mailing lists and email addresses. It includes removing duplicates, invalid addresses and dead names from your lists so that you can reach only those opted-in subscribers who are most likely to respond to your emails. Data management is the process of updating contact information wherever it appears across multiple systems – including CRM databases, marketing automation platforms and third party tools (such as Facebook).

The benefits of good list hygiene include higher deliverability rates, fewer bounces and unsubscribes, better tracking metrics (including open rate) and more targeted messaging based on known interests. The benefits of good data management include reduced costs related to production & delivery (including printing/shipping), lower unsubscribe rates by improving engagement with customers through personalization at scale

Spam filters are complex algorithms that are constantly evolving.

Spam filters are complex algorithms that are constantly evolving. Spammers are smart and resourceful, so spam filters have to be equally smart and resourceful in order to keep up with them.

There is no one way to make sure your emails get through spam filters—spam filters are getting smarter, more sophisticated and accurate all the time. The best thing you can do is test your email campaigns on a regular basis to see how they perform against each of your recipients’ individual spam filters before sending them out into the world!

Maintaining your reputation with internet service providers requires you to build trusted relationships with recipients.

  • Maintaining your reputation with internet service providers requires you to build trusted relationships with recipients.
  • Building a good reputation with recipients means they will be more likely to open and read emails from you in the future. In turn, this increases the likelihood that they will buy products, refer others and become repeat customers.
  • You can build trust by sending emails that are relevant and timely, display your contact information on every email (including links to unsubscribe if desired) and encourage recipients to reply if they have any questions or feedback for you.
  • If you’re worried about what ISPs think about your sending habits, there are four ways to help boost your sender score: 1) send fewer emails; 2) send only high-quality content; 3) don’t abuse disposable email addresses like yahoo or gmail; 4) avoid mass mailings during peak times like holidays or weekends (Friday evenings).

Knowing the rules will help you stay out of inbox purgatory.

  • Avoiding spam filters is a two-part process. First, you need to know the rules—what triggers a spam filter and what doesn’t. And second, you need to follow those rules.
  • There are three main things that can trigger a spam filter:
  • Excessive promotions (e.g., “Buy my product!”)
  • Poor content quality (e.g., automatic/spammy replies or inappropriate content)
  • Unsolicited emails (i.e., emails sent without permission from the recipient).

Spam filters pay attention to bounces and complaints and use them as metrics for complaints against an email sender.

The most important thing to know about bounces and complaints is that they are used as metrics for spam by email filters.

When an email server receives an email, it will send it back to the sender if the destination address does not exist or if the message’s content doesn’t look like what was expected. This is called a bounce. The bounce message indicates that there was a problem delivering your email and should not be ignored because it may cause your sender reputation to decline.

Complaints are also sent when an email recipient complains about an unsolicited commercial message (UCE). Complaints can be made directly to your ISP or through third-party services such as SpamCop and Spamhaus’ Realtime Blackhole List (RBL) service.

Good email practices will help you stay out of spam filters.

  • Use a reputable email service.
  • Use a reputable email marketing service.
  • Use a reputable email marketing list.
  • Use a reputable email marketing tool.
  • Use a reputable email marketing software.


  The tips that you have read above should help to keep your e-mail free of spam. While it is impossible to completely avoid spam, these tips will ensure that you are on the right track. By following these tips, you will hopefully never again have to discuss how to prevent email from going to spam with your boss. Avoiding spam is hard work. You need to look at how often your email campaigns are being sent, the type of subject line you’re using, the way you link within the body of your emails and most importantly, your IP reputation. If you can avoid a few mistakes in these areas, you should have a much better chance at staying out of spam folders.

Leave a Reply

Your email address will not be published.