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Email Campaign Design Ideas

Email marketing design size has been a hot topic for a few years. Even, the leading e-mail clients have released some best email templates specifications. I remember that Gmail and Outlook have released a new standard, called “a responsive” which describes the email message layout. These measurements are based on their online services device display widths. With an increasing number of email subscribers today, it is understandable that every designer who wants to create an eye-catching email design needs good email design principles as well as large inbox preview size. Email design is crucial to the success of your marketing. Your email design should be easy to digest and complement the message you intend to convey in your email marketing campaign. But before you begin designing your email campaign, there are some important design principles that you need to know about so as not to make any fatal mistakes. A good design is concise, it flows seamlessly and legibly. And when designing emails, your design must also be responsive as well. The best part about designing emails is that you only have a few seconds to get the viewers attention and convince them to open the email, thus taking action on the offer provided.

The emails you send to your leads and customers are the most direct way you can communicate with them. But email has a lot of competition for people’s attention, so you’ve got to make every email count. One element of this is your email design—the visual elements of the message such as formatting, images, layout, and CTAs that determine how compelling your email will be. Whether it’s a one-time newsletter or an ongoing nurture campaign, your email design should deliver on the expectations that have been set by your brand. The more professional and engaging it is, the more effective it will be at moving those contacts through your sales funnel.

Most important information on top

So, how do you make your most important information stand out?

  • You can use a bold text to highlight the top of your email. It’s not annoying, but it will help readers focus on the key points of what you have to say.
  • Use an image. If people are more likely to scroll through their emails than they are to read them, then why not use images at the top of your email that aren’t boring? Images can be used as headers or backgrounds for content (like in this example) and they’ll catch readers’ attention while they’re scrolling down through their inboxes looking at other emails. They might even stop scrolling and take a moment to actually read yours!

Descriptive subject lines

  • Keep it short.
  • Be descriptive.
  • Make it unique to the campaign you’re sending out, or at least make sure that you differentiate your subject line from the other campaigns you send out for your brand so that recipients know what’s in store for them when they open it. Also, don’t forget about having some fun with it!


Personalization is a powerful way to make your email stand out. It shows you’re paying attention and that the recipient matters to you.

There are a number of ways to personalize an email:

  • Use the customer’s name – This is an obvious one, but it should also be used sparingly. If every single email starts with “Hi ,” then it loses its impact and becomes just another formality you have to get through before getting down to business.
  • Include location – If you know where your recipients live (or at least their city), include it in the subject line or opening sentence of your message. For example, if I was writing an email about a new product launch for my company in New York City, I would use something like “[PRODUCT NAME] Launch Party in NYC Tonight!” or even just “New product launch party tonight!” depending on how long the subject line needed to be for other reasons (like getting past inbox filters). Or if someone lives outside of NY but regularly visits NY frequently, then mentioning where they’re located will help them feel more connected with what’s going on around town without being too pushy about making them come out tonight instead of going home across town themselves (though I guess they could always do both!).

White space around images and text blocks

White space around images and text blocks is important to the overall design of your email. White space can help make your email more readable, aesthetically pleasing, responsive and mobile-friendly.

Let’s break down what white space is and why it’s so important for an effective email campaign.

White space is any part of an email that does not contain text or graphics (or both). In other words, it refers to blank areas where there isn’t much going on visually—not just blank areas filled with nothing but empty pixels! In fact, as shown in this example from MailChimp (pictured above), this kind of “blank” area actually contains useful information: A preview box lets you see how your content will look within the layout before sending off your message; social media buttons allow recipients who share their emails publicly to do so quickly; a footer gives users quick access to contact information if they want more info about you or your company right away. These features are all examples of white space because they provide structure without being distracting from the main purpose of communicating with customers through emails in real time—which is what makes them so important when designing campaigns like these!

Mobile-first design

Mobile-first design is the practice of designing a website or application for mobile devices first, then adapting it for desktop use. This process ensures that the mobile experience is optimized before other platforms are considered, resulting in better user experience and fewer headaches later on.

Mobile-first design is a mobile-focused design philosophy that emphasizes the importance of mobile devices in the design process. It’s also known as “mobile web optimization” (MWO).

A number of benefits can be derived from following this method:

Optimized CTA buttons

Optimizing your CTA buttons is a great way to ensure that you get more clicks. Here are a few tips for making sure yours are as effective as possible:

  • Make them big and easy to click. The size of the CTA button should be large enough that it’s visible from across the room, or even from an email client window without the text expanded. To make sure it’s easy to click, use an underline or hover effect so that users don’t accidentally miss the button while scrolling through their inboxes (this is especially important if there are multiple CTAs on one page). In addition, use simple language that clearly explains what happens when someone clicks on it—for example: “Sign up now!”
  • Put them above the fold and in a prominent location. It’s important to put your call-to-action above all other content in order for users’ eyes to land on it first thing when they open up their emails—you want them clicking before any other links can distract them!

Single column layout

  • Single column layout is more readable.
  • Single column layout is more mobile friendly.
  • Single column layout is more scalable.
  • Single column layout is more efficient, when compared to other layouts that use multiple columns of content, such as a two-column or three-column design with one block of text per column (a format also known as “tabloid”). In many cases, this means you’ll be able to send out longer campaigns without exceeding your subscriber’s character limits for emails—which means increased engagement and better results for you!
  • It’s also the easiest way to build an email that’s responsive across all devices and screen sizes from smartphones to tablets and desktop computers, meaning your reader will always see it in a clear view no matter what device they’re using at the time they open up their inboxes! This makes it easy for them too: They don’t need extra steps beyond reading through all parts of an article/storyline because everything was laid out clearly beforehand.”

Make sure your email is easy to read and easy to act on.

The first thing you’ll notice when you open a new email is the text, so it’s important to make sure it’s easy to read. If your reader can’t tell what they’re looking at, they’ll most likely close the email without reading any further.

  • Make sure you have enough contrast between text and background color
  • Use a font size that is easy to read (not too big or small)
  • Use a font that is easy to read (ex: serif fonts are more readable than sans-serif fonts)


If you’re a non-designer looking for tips on how to make your emails more appealing and effective, these email design templates are a great place to start. These tips can help you create emails that look good, but also get people to take action (the whole point of email marketing, right?). Making your emails more readable and attractive isn’t just about following trends—it’s about understanding what actually works for the people who read them. So the next time you’re planning an email campaign, think about how these principles can help guide you towards creating something beautiful!

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