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Email Campaign Success Metrics

Email Campaign Success Metrics is a blog that’s focused around the different metrics. There are so many metrics to look at with email marketing campaign, and sometimes it can be overwhelming to try and keep track of them all. Email Campaign Success Metrics was founded by Daniel Vennard. He has over 13 years experience in email marketing, digital marketing, and has been working as an Email Marketer Consultant. He has helped over 100 brands and agencies accomplish their email marketing goals. Email is one of the major channels for marketing leads, but few companies can measure its performance and ROI. Especially when you run a large email marketing campaign and want to do some analysis on the conversions, open rates, click rates, etc. It’s a real pain in the neck. I have gathered some parameters that your email campaign success metrics should include. You want to start an email campaign, but aren’t sure what success metrics to focus on. What is the value of different traffic channels and how can you tell which marketing efforts are producing the most results? What are some important aggregate website metrics and how can they be improved? What are the concepts behind website performance and how do you measure it? Make changes to your list that will boost your email campaign success metrics. It all begins with increasing your engagement rate. Set a benchmark metric of 50%+ opened emails before you make any tweaks to your list, and then evaluate your emails from a design perspective. If the emails are lacking in visual appeal, free tools like Canva can help you spruce them up for little to no charge!

In the world of email marketing, metrics matter. You want to make sure that your emails are getting in front of, and are delivered to, the right people at every stage of your campaign—and that those recipients are clicking on and converting on the content you’re sending them. But how do you know whether or not you’ve succeeded? The short answer: by tracking various key email campaign success metrics. In this guide we’ll walk through the six most important ones for ensuring that your campaigns keep hitting their marks—and adjust them when they don’t.

Organic growth rate

Organic growth rate is the percentage of people who sign up for your email list that you don’t have to pay for. The more people on your list, the more money you can make.

Bounce rate

Bounce rate is the percentage of emails that were opened and then immediately bounced back to the sender. It’s a helpful measure of how many people are actually reading your emails, but it doesn’t tell you who those people are.

A good bounce rate is less than 20% in most cases. If your bounce rate is over 30%, it’s likely that there’s an issue with SPAM filters or spam complaints—which means that some recipients didn’t want to receive your emails at all!

If you notice an increase in bounces, check whether any new subscribers have unconfirmed subscriptions or email addresses that don’t exist anymore (like hotmail/outlook accounts). If so, they’re probably being flagged by Gmail as spammy and causing unnecessary bounces among real recipients.

To improve bounce rates:

Delivery rate

Delivery rate is a metric that tracks the percentage of emails that reach their intended recipients. It’s calculated by dividing the number of emails that reached their intended recipients by the total number of emails sent. In other words, it’s how many people you were able to get your message to—and it’s one of the most important metrics you can track in email campaign success metrics.

Here’s what this looks like in practice:

  • When sending out 1,000 emails…
  • You want to make sure at least 70% reach their intended recipient(s).


Click-to-open-rate is the number of people who clicked on a link in an email divided by the number of people who opened the email.

For example, if a salesperson sends out 100 emails and 10 people click on their links, but only 10 people open their emails, then they have a 10% click-to-open rate.

Conversion rate

Conversion rate is the percentage of people who take the desired action. This can be a sale, sign-up, share, or download.

Example: Your email has 10 links to different pieces of content on your website. Four people clicked through and ended up reading an article you’ve published on your blog about choosing the right email marketing provider for your business. That means that 40% of all emails sent (4/10) resulted in a conversion action: reading an article from one of your articles.

Conversion rate is a good indicator of how well your email is performing because it tells you how many people are taking action based on what you’re sending out via email marketing campaigns. It’s important to keep track of this metric so you know whether or not something needs improvement when it comes down to sending out emails again next time around!

Revenue per email sent

Revenue per email sent is calculated by dividing the total revenue by the number of emails sent, then multiplying it by 100.

Revenue per email sent = Total Revenue ÷ Number of Emails Sent x 100

For example: if you earned $100 from 10,000 emails sent during a campaign, your revenue per email would be $1.

Track these email metrics to ensure that your email campaigns are reaching the right people.

You can use email marketing metrics to help you determine whether an email campaign is successful. Email marketing is one of the best ways to communicate with your audience and grow your business.

However, there are many different types of email campaigns, so it’s important to track the right metrics for each campaign type.

Email marketing metrics include:

  • open rate
  • clickthrough rate (CTR)
  • unsubscribe rate (also known as “bounce rate”)

Use this sample HR KPI Dashboard to track the performance of the HR Department

This template is designed to help you track the progress of key performance indicators (KPIs) in your HR department.

A KPI dashboard is a visual representation of all the KPIs for your department and helps you prioritize their importance, as well as track their progress over time.

An HR KPI dashboard is designed specifically for use by human resources professionals and can serve two purposes: to help them understand how they’re currently performing compared with their goals, or to compare other departments’ performance against theirs so they can see where they may need improvement.

This sample spreadsheet contains many different types of metrics that can be used to evaluate different aspects of an organization’s HR performance, including turnover rates, absenteeism rates, and employee satisfaction levels among others. Copying this data into your own spreadsheet will allow you customize it however works best for your needs- just make sure not all metrics are selected at once!


We hope you’ve enjoyed this article on email campaign success metrics and learned a lot about the different ways in which you can measure your campaign’s performance. While there are many more metrics that could be included (like unsubscribes, total revenue generated from emails, etc), these six comprise some of the most important ones for any business owner looking to improve their reach or sales. We suggest starting with these first as they will give an overview of how effective your campaigns are overall before moving on to something more specific such as click-throughs per link type (i.e., images vs text). The most common email metrics are open and click-through rate. Email marketing campaign success is more dependent on open rates than click-through rates. An email has 3 seconds to grab the users attention. If a user has a strong interest in what the email subject or preview email is about, then it will get opened. The metrics you collect provide a vital component of the email marketing campaign. It’s important to know that your email is being seen and its subject matter is compelling enough for the subscriber to open it. The response rate helps you see how well the emails are performing and how you can use that data for future campaigns or to fine-tune existing ones. You also want to note any conversions or sales that come from your email campaign, so that you can assess which emails have the highest ROI and focus on those in the future.

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