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Email Campaign Tips

There’s a lot of average things in life: Being mediocre is pretty average, the US average IQ is 100, the world average weight is 167 lbs. And so on. There are also a lot of different averages in customer emails like CTR, open rates and click-through rates for instance. I’ve compiled an overview of the customer email averages so you know how you’re doing and what you should improve in your own opt-in strategy. Email marketing is an essential part of any business’ content strategy. Whether you’re emailing customers, subscribers, or colleagues, you have to make sure your emails get read and are relevant to the reader. In this article, we talk about 4 vital statistics that can help guide your email marketing efforts towards success. Having a large(r) email list has significant benefits. One of them is to influence conversions across different channels. Usually, we think about emails that are triggered by an action on our site (website pop-up), but there are also some less obvious ways that our email list increases conversions. Your business might be flourishing or you might be getting the same amount of visitors day after day, but one thing that’s certain, is your email list growth rate…or should we say lack there of?

Email marketing is a proven way to drive traffic, create leads, and increase sales. Nevertheless, despite its effectiveness (or perhaps because of it), many email marketers make the same mistakes over and over again. It’s easy to assume that people are reading your emails and clicking on your links when they’re not. In this article, we’ll cover some best practices for email campaigns so you can rest assured that people are reading your content — and taking action.

A few basics

Email marketing is a great way to reach your target audience, build relationships with them, and get feedback. If you’re just starting out, there are a few things that you can keep in mind to make sure that your email campaigns are successful:

  • Send emails at the right time. The best times for sending emails are between 8am and 11am Monday through Friday. You should avoid sending emails late at night or on weekends because most people won’t be checking their inboxes then.

Use an email template

  • Use an email template
  • Don’t write the same email over and over again. If you have a new customer, they will get an email that is exactly the same as any other previous customer who has never purchased from you before. You can save time by using a template that sends out all your emails with different subject lines for each subscriber or campaign. This way, when you want to send out a sales offer, or inform customers about the latest news in your industry – all those tasks are just one click away!

Make your emails accessible

As a marketer, you want to make sure your emails are accessible to all users. Whether they’re on a mobile device or desktop computer, they need to be readable. Here’s how:

  • Make sure your email is readable on all devices.
  • Make sure your email is readable on all screen sizes.
  • Make sure your email is readable on all screen resolutions.
  • Make sure your email is readable by using the proper font size and color scheme that works for everyone’s preferences (not just those of one person).

Use a strong call-to-action

A call-to-action (CTA) is a button, link or other element that tells your readers what to do next. It’s essential to include a CTA in every email campaign because it gives you an opportunity to direct the reader’s attention toward your goal. To create a strong CTA:

  • Use clear and concise words, such as “Buy now,” or “Learn more.”
  • Keep your CTAs consistent across all of your marketing materials so that there’s no confusion about what they’re meant to convey.

Segment your audience

Segmentation is the process of dividing your audience into groups that have similar characteristics. The more you can segment your audience, the more targeted, relevant and actionable your messages will be. For example, if you’re a B2B brand and all of your leads are from LinkedIn, it might make sense for you to segment them by industry type (i.e., technology, finance) or stage in the sales cycle (i.e., top-of-funnel). That way, when it comes time for them to convert into customers or clients at some point down the road—whether it’s via email or in person—you can send them an offer that best suits their needs based on those specific segments.

Optimize for mobile devices

If you’re not already optimizing your email campaign for mobile devices, you need to start now. Here are a few ways to make sure your HTML emails look great and function properly on smartphones:

  • Use responsive design. Responsive design uses fluid layouts and flexible media queries so that the content of your email renders easily regardless of what device it’s being viewed on. This has become an industry standard in responsive email design, but there are many different ways to implement it depending on what software you use (see below).
  • Use a mobile-friendly template. While some people may prefer the classic look of HTML emails over the modern, more streamlined designs that have become popular lately, most consumers simply don’t have time for them anymore — especially if they’re trying to check their inbox while standing in line at Starbucks or waiting at their child’s school bus stop! So instead of using complicated templates with lots of bells and whistles that slow down your server speed and cost more money than they’re worth (if anything), just stick with something simple like this one from Campaign Monitor — which even comes preloaded with Google Analytics integration out-of-the-box! You’ll get an immediate boost in open rates when customers see how easy it is for them  to read through all those important details about new product features or shipping delays without having any trouble navigating back again later once they’ve finished reading these other messages first.”

Pay attention to deliverability

  • Pay attention to deliverability. You should use an email service provider that checks the quality of your email list and makes sure your emails are delivered to the inbox. For example, Gmail has a reputation for being very strict on who they allow their subscribers to receive promotional emails from. If you have a large volume of people subscribed to your newsletter, it may be worth spending money on an ESP (email service provider) that will help ensure delivery and avoid bounces and unsubscribes.*
  • Use a good template.* A high-quality template is critical for ensuring that your campaign looks professional and helps build trust with new subscribers.* Make sure you include all fields required by law or industry standards (e.g., “From”, “Reply To” fields).

Measure and test your open rates, click-through rates, bounce rates, and unsubscribe rates regularly.

You should measure and test your open rates, click-through rates, bounce rates, and unsubscribe rates regularly.

Open rate is the number of people who opened your email divided by the total number of emails sent.

Click-through rate is the number of people who clicked on a link in an email divided by all recipients who received that email.

Bounce rate is the number of emails that bounced back to you because they couldn’t be delivered (to a full inbox) or they didn’t have any route (meaning they were caught in spam filters).

Unsubscribe rate is a metric used to track how many users unsubscribed from receiving future communications from you after opening one particular message that was sent out at some point in time within the past few days or weeks depending on how often marketers send their emails out every day/week/month etc…

Email marketing is one of the most effective tools to get in front of your target audience.

Email marketing is one of the most effective tools to get in front of your target audience.

Email is a great way to keep in touch with your customers and generate new leads, as well as sell products or services. It’s also more effective than social media, according to many studies. Email marketing is a great way to get your message out to a large number of people without having to spend money on expensive ads or websites.


Email campaigns are one of the most powerful tools to get in front of your target audience. With email, you can reach people wherever they are – whether they’re at work or home, on their phone or computer. But it’s important to remember that there is a right way and wrong way to execute an email campaign.

I hope that this list has given you a better understanding of how to craft effective emails. The core principles here are simple: keep your friends close, your enemies closer, and never forget about the human behind the keyboard. Use these tactics wisely in order for your emails to be read instead of discarded! Good luck out there!

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