Have you ever wondered how the creators of popular email newsletters design the subject lines, images, or footer of their emails? Perhaps you’ve thought about copying a technique you’ve seen in your inbox but weren’t sure if it would actually work for your email marketing campaign. Or maybe you just want to compose the most effective header possible for every email you send. Are you using infographics, videos, pictures, images, and more? Maybe you’re also adding super cool email header margins to your email campaigns to drive open rates. Are you using an image as a header for your email campaign? Your readers will appreciate it!
If you want your email to succeed, it needs to be readable. Although this might not seem like standard practice, you’d be surprised at how many poorly set up emails I receive on a daily basis. I’m going to give you some simple tips on how to create a better email header that will increase the chances of your email being read. Email marketing is a central component of most content marketing campaigns. From e-newsletters to direct mail campaigns, effective use of email is an important strategy for most businesses or brands. However, despite the importance that email marketing has come to play in digital marketing, a full 60% of marketers still aren’t meeting industry best practices for email.
An email header is the first thing your subscribers see when they open an email you send. It’s also what they see when they search through their inbox, which means it can make or break your open rates. In other words, if your email header doesn’t compel them to click “open,” all of that time you spent creating the perfect email was for nothing!
What is an email header?
As a marketer, you want to make sure that your emails are being delivered without any issues. You also want to ensure that they look professional and appear as such in the inboxes of your customers. To do this, you need to familiarize yourself with how email headers work.
The header of an email message is the portion at the top of an email that displays information about its delivery status and content. It’s typically composed of three parts: a sender name, an address (or addresses), and a date stamp from when it was sent out into cyberspace.
While these elements may seem like common sense for marketers who have been around for some time, there are still plenty of newcomers to our industry who don’t fully understand what information goes into each category within this section or why we include them at all when crafting emails for campaigns or marketing purposes
Email header best practices
To ensure your email marketing efforts are as effective as possible, it’s important to follow a few best practices for your email headers. Here are some things to keep in mind:
- Make sure it’s readable. Your header should be easy to understand at a glance and offer a clear call-to-action.
- Make sure it’s unique. Your header should be recognizable and consistent with the rest of your brand, so that subscribers recognize when they’ve received an email from you or one of your partners. This will also increase the likelihood they’ll open future emails from you!
- Make sure it’s consistent across all platforms and devices (mobile friendly). Be sure that any links or CTAs work on any device—meaning that subscribers don’t get frustrated trying to click them on their mobile device only find themselves taken off site instead of being directed where they want/need go next within the content itself–and make sure all graphics look crisp regardless whether someone views them through their desktop browser window versus viewing them directly through their mobile phone screen size constraints (for example, iPhone X vs Galaxy S10+).
How to create a professional email header
There are several different types of email headers, and each has its own advantages:
- Free Email Header Templates. These templates can be downloaded from websites that offer a wide variety of designs—there’s something for everyone!
- Premium Email Header Templates. These templates may have more features than the free versions, but they also cost more money (sometimes as much as $25 per month). For example, some allow you to upload your logo or add links in the header image itself; others include buttons that will take them directly to sales pages or other webpages like Twitter and Facebook where they can share with their friends. It’s up to you whether these extras are worth it; if not then stick with free ones instead! If so though then definitely give them a shot because sometimes it’s worth going premium once every few months just for one specific purpose: saving time on things like this which require no effort at all on our end whatsoever”
First, keep your email branding consistent.
The first rule of email marketing is to keep your branding consistent, whether you’re sending out a weekly newsletter, a monthly newsletter or even a one-off birthday card.
Use the same color scheme, logo design and font across all marketing materials. Your brand’s visuals should be instantly recognizable and consistent with your website, social media profiles and other digital communications.
You may think that you can get away with changing things up every now and then—but trust us: once people start to recognize your brand in emails they will expect to see certain elements there too. When they don’t see those things in an email it can look sloppy or unprofessional.
Second, optimize your email header image size.
The next element to optimize is your email header image. This is the primary graphic that sits above your content, and it should be between 400 and 600 pixels wide. The recommended height for an email header image is between 100 and 500 pixels high, but you can choose whatever size you want as long as it’s relatively consistent with other emails in your send campaign.
While there are no hard-and-fast rules about what size to use, we recommend using a width of 300–500 pixels if you want a larger image that can convey more information or emotion than smaller images do. For example, if you’re sending out an announcement about an upcoming conference or webinar series, consider using an email header image that includes some color from those events (such as logos or posters). If you’re sending out a sales promotion or newsletter with lots of human faces in it (such as our weekly Friday Roundup), then having larger faces in the header may help draw attention to them more easily than if they were smaller at only 200 pixels wide by 200 pixels high—or even less!
Third, make sure your banner is unique and stands out.
- Make sure your banner is unique. You want to use a professional image that stands out, but also makes sense for your brand. A good way to do this is by using an image that’s been used before (like the example above), or even just something that looks like it belongs on a company website.
- Keep in mind how readable your text will be from far away and make sure its fonts are bold enough to be easily read. This could be especially helpful if you have a long headline or tagline like “The Best Email Marketing Software!” If people can’t read it quickly and easily, they’ll move on without opening up their email or clicking through any links within the email body!
Fourth, be sure it’s readable on mobile devices.
The most important thing you can do to ensure your email looks great everywhere is to use a font that’s easy to read on mobile devices.
If you don’t have a responsive design, it’s likely that the majority of email opens will happen on phones or tablets. Since these screens are smaller than desktop monitors, it’s important that your text isn’t too small and hard to read.
The best way to check this is by sending yourself an email with various sizes of text (smaller and bigger) and seeing how they look in different browsers on different devices.
Fifth, avoid using too many colors and fonts.
Fifth, avoid using too many colors and fonts.
In general, it’s best to limit your email designs to three or four different colors. It’s also best to limit the number of fonts you use in an email campaign—for example, I wouldn’t recommend mixing more than two different fonts together in any given piece of copy on a web page. And if you’re doing something like designing a flyer or postcard that includes text as well as images and graphics, you should stick with one typeface for all of the text (as opposed to using multiple fonts).
Finally, make sure that your color palette is limited enough so that it doesn’t clash with other elements in your design—for example, if there’s yellow ink on the paper stock used for envelopes or printed materials being sent out alongside e-mails with black backgrounds…the chances are good that customers won’t be able to read their contact information when it comes time for them actually contact someone about their inquiries/questions/etcetera!
Use these tips to write a great email header.
- Use a professional email header example.
- Use a professional email header image.
- Use a professional email header size.
- Use a professional email header color.
- Use a professional email header font.
The email header is an important part of your email marketing campaign. In this article, we covered the best practices to follow when creating a banner for your emails. By following these guidelines, you can write an effective email header that gets your recipient’s attention and encourages them to take action.