The goal of any email marketing best practices is to get your prospects to engage with your brand, whether it’s by clicking on a link or by making a purchase. When done effectively, this method of communicating with your customers can be one of the most effective advertising mediums available. For example, you can send out weekly emails that are informative and targeted towards different segments of your database. Some people will respond better to just announcements, while others prefer the chance for wining and dining by receiving content about new products or services. In an increasingly digital and mobile-centric world, it should come as no surprise that email marketing best practices are evolving quickly. Indeed, email is one of the most powerful tools for marketing, but only if you tap into both its potential and the latest innovations to help you serve your customers better. Here are a few key points to consider when getting started with email marketing in the near future.
When choosing an email marketing platform, take into consideration the characteristics that are important to you and your business. Will you be using the platform for fairly simple campaigns, or will you be creating complex automated campaigns and advanced segments? What kind of support is offered? Are there other add-ons available? Think about everything you’ll need in advance so that you can choose a program that’s a natural fit for your email marketing strategy. There are several ways to get users to open your email, but none are as important as the subject line. Try using emotionally engaging language and descriptive headlines that trigger curiosity. When it comes to content, try including a call-to-action linking back to your website. Hashtags also give you an opportunity to engage on social media. Use them whenever you can, and make sure they’re reflected in your email campaign so that you can reinforce your messages. And don’t forget to link back! You want users to be able to see what they’ll be missing if they don’t click through.
Email marketing is a great way for brands to build good relationships with their customers. It allows you to market to people who already have an interest in your company and what you do, so all you have to do is engage with them. Email marketing helps companies grow because when users sign up on their sites or subscribe to their list, they can start sending coupons, discounts and other “clicks to action” through mass emails. This is a highly effective marketing strategy because it is directly connected with your business goals. Email is still a relevant and valuable marketing tool in today’s world, but poorly executed email marketing campaigns can do more harm than good. Brands who take the time to understand their customer’s preferences and present them with relevant content will see the best results.
Email marketing is a powerful way to stay in touch with customers and prospects. When used correctly, campaigns are a great way to increase customer loyalty and help you reach your goals. Here are some email marketing best practices that will help ensure your campaigns make the most impact:
Personalize your content.
Personalized content is much more effective than generic marketing messages. Personalization isn’t just a buzzword or a tactic—it’s how brands can demonstrate they understand their customers and care about them.
Customers are more likely to read, act on, share and remember personalized emails than non-personalized ones. They also trust personalized emails more. And while all of this might seem obvious in theory, many brands still don’t take advantage of these benefits when crafting their email campaigns—and even fewer take full advantage by personalizing all of their email communications!
When it comes down to it though (and as clichéd as this sounds), success really does lie in the details:
Use a mobile-responsive template.
- Make sure your template is mobile-responsive.
- Make sure your emails are easy to read on mobile devices.
- Make sure your emails are easy to navigate on mobile devices.
- Make sure your emails are easy to click on on mobile devices.
- Make sure your emails are easy to scroll through on mobile devices.
Send emails frequently enough to stay top of mind, but not so often that you become a nuisance.
It’s important to send emails frequently enough to stay top of mind, but not so often that you become a nuisance. Frequency depends on the industry and brand, type of content being sent and who your customer is.
However, if you’re sending emails every week or more than once a day there’s a good chance you are overdoing it. For example, some industries such as retail or travel may only need one email each month whereas others like financial services might need daily reminders about new products and services available.
Make email marketing campaign easy and seamless for the customer.
Your email list is a critical component of your marketing strategy. It’s important that you make it easy for your customers to sign up, subscribe, and unsubscribe from your emails. Consider these best practices:
- Make sure the user experience is seamless. The number one goal in email marketing should be ease of use and simplicity. Your customers should be able to sign up for your email list with one click (or less) on any device they choose—from desktop computers to smartphones or tablets. You don’t want them struggling with a complicated form just to join or leave your list!
- Simplify the process of signing up for your email list. If you put multiple forms throughout a website or mobile app (like we see many companies doing), then users might not know where exactly their information will go once they submit it—and confusion leads people away from participating in any activity within an application or website (including signing up!). If there are multiple places where users can submit their information, consider consolidating this into one place so that they know exactly where they’re being added when they give away personal details such as names and email addresses.”
Give customers more options about what to receive from you and when.
- Give customers more options about what to receive from you and when.
- Give customers more options about when to receive emails.
- Give customers more options about what to receive in emails.
- Give customers more options about what to receive from you
Personalize subject lines and preview text as much as possible, including the recipient’s first name in the subject line or preview text if you have it available.
Personalize the subject line and preview text as much as possible, including the recipient’s first name in the subject line or preview text if you have it available.
In addition to using a personalized subject line, be sure to include a personal greeting in your email body. For example, “Hello [first name],” or “Hello [first name] from Company Name here!”
Keep the focus on one or two things that you want people to do when they receive your email marketing campaign.
Email marketing is a great way to get in touch with your customers, but it can also be a distraction. You’ll want to keep the focus on one or two things that you want people to do when they receive your email marketing campaign.
When people see an email from your business, there’s a good chance that it’ll take up their attention for at least a minute or two—if not longer. To make sure this time isn’t wasted, keep the focus on one or two things that you want people to do when they receive your email marketing campaign.
- Ask them to sign up for something (e.g., an email list).
- Ask them to purchase something from you online or in stores.
- Ask them for feedback/questions about certain products and services so that you can improve them moving forward
Customer journey is your secret weapon for providing great email marketing campaigns.
Customer journey is a map of all the actions and interactions that a customer has with your brand. It’s an ongoing process that begins when someone becomes aware of your brand, continues through multiple touch points, and ends with them becoming a repeat customer.
Customer journey mapping helps you understand what customers need or want at each stage in their purchase cycle so you can better meet those needs or desires. You can use this knowledge to provide more personalized email marketing campaigns and create great experiences for your customers.
Your email marketing campaign can be as simple or complex as you want it to be, but either way it’s important that you have a clear goal in mind for what you want people to get out of your emails. That’s why one of the best ways to improve your email marketing is by focusing on the customer journey: when someone signs up for emails from you, what do they expect? What are they looking for? What are their pain points and desires? By focusing on these questions and giving your customers exactly what they need, not only will you provide better service to them, but also make sure that your business takes all the right steps at every stage of the sales process.