Getting started with email marketing can be quite an undertaking. There’s a lot of things to consider, and it may feel overwhelming at times. The good news is that there are plenty of resources available to help you get started on the right foot. If you’re looking for some background information on email marketing best practices, here’s what you need to know. This is just a brief introduction to some of the most popular methods of email marketing. There are many more strategies that you can use to find success with your campaigns. The most important thing is to test, measure, and repeat. Hopefully this guide was helpful in giving you a few pointers and some background on how to plan a better email campaign for your website or business.
The more email campaigns you create and distribute, the more money your business will make – and remember, every email campaign that you send out is also a direct response to a particular person who asked you to do marketing with them. An email marketing strategy can be defined as the deliberate plan of action that you use to accomplish your objectives. The first step to developing a successful email marketing strategy is to review your objectives, starting with the decision about whether or not the campaign will be part of a larger branding or online marketing strategy. There are many different ways to add value to your customers’ email every day. You can use this valuable marketing tool to help you increase profit and draw in more business. The tips provided in the above article will make your email marketing practices more effective, which is bound to boost the amount of money that you make.
If you’re doing business in 2021, you would be smart to establish an email marketing presence. Email is a great way to encourage repeat business, foster customer loyalty, and get new customers through the door. It’s also a very cost-effective method for staying in contact with your target audience. However, if you don’t do it right, email can actually hurt your brand. If the content isn’t compelling enough to make your target audience open or click on the email, they may unsubscribe from your list completely. That said, there are many cool tools and resources out there that can help you create effective email marketing campaigns and keep them consistent over time. Here are some email marketing best practices for beginners:
Avoid using all capital letters for your subject line.
One of the most important elements of an email is the subject line. It’s a chance for you to entice your reader into opening it up, and if you get it right, you can be sure that they’ll open up their wallets in return. That being said, there are some simple rules to follow when crafting your subject lines:
- Don’t use all capital letters for your subject line because it looks like spam (and people will think less of you). In fact, AOL Mail even automatically blocks emails with all caps in the subject line! It makes sense—no one wants to read an email that looks like spam; they just want to delete it without hesitation. Don’t give them any reason not to open yours!
- Keep it short and sweet—less than 50 characters is best practice here. This is especially important if using A/B testing on different versions of your campaigns; if two versions have exactly equal results except one has more characters than the other (and thus takes longer for people see), then we can guarantee which version will win every time (*ahem*).
Keep your email to five sentences or less.
In a B2B context, you’re not selling. As such, your main goal is to provide value and help the reader in some way. You want them to click through to your site or download something that will improve their business. That’s why you should keep all of this content short and sweet (no pun intended).
- Don’t make people scroll: There are no doubt plenty of reasons why people don’t read emails beyond the fact they’re busy and distracted. One reason might be because they don’t know what’s coming next and have no idea how long it’s going to take them to get through an email that has too many sections or paragraphs of text with no breaks between them. If people are scrolling through something without reading it, there’s a good chance they won’t even notice something important in your email because there was nothing meaningful about its layout or design for their eyes—and that means less chance for conversion!
Keep it relevant and personal.
To ensure your emails are engaging and address the needs of your customers, it’s important to make them relevant. You can do this by using language that is specific to each subscriber. This may include:
- Their name (e.g., “Hi Jillian”)
- A personal story or anecdote that relates to a topic they care about (e.g., “I’ve been reading about how people are trying to get their kids into college”)
- Their location (e.g., “We’re here in New York City, where the weather has been crazy this week”)
- Their interests—from hobbies and sports teams they like, to podcasts they listen to (“I’ve been listening all week on my commute!”), etc.)
Use a recognizable sender name.
To improve the effectiveness of your email marketing, be sure to use a recognizable sender name. This means that you should use a name that is easy to recognize, easy to spell and pronounce, easy to remember and easy to type. Consider using your company’s name in its brand signature. If you can’t use your entire business name (such as if it’s too long), try using just the first few letters followed by an interesting word or phrase—like “My Company Name” or “ABC Company”—and then add additional keywords such as “the best in [your industry]” or something similar at the end.
Show off your brand’s personality.
It’s important to build a relationship with your subscriber, so it’s great to use language that connects with readers. One way you can do this is by showing off your brand’s personality through your email content. You can do this by using a conversational tone and injecting humor or friendly language into emails.
Segment your email list.
One of the biggest mistakes that businesses make when sending email marketing campaigns is sending only one message to their entire list. This means they aren’t taking into account who is on their email list and what they are interested in.
Segmentation allows you to organize your subscriber base into segments based on their interests, demographics or a combination of both. It allows you to send targeted messages, which are more likely to be read and acted upon than those sent at random. If you segment correctly, it will make all the difference in your results!
Only use one CTA per email.
If you’re new to email marketing, it’s easy to fall into the trap of relying on click-through rates as a way to measure success. But this tactic can be misleading. A high CTR doesn’t necessarily mean your email is effective; after all, if no one clicks on any of the CTAs in your message, that tells you something about how well they’re worded and positioned in relation to other elements on the page.
But what happens when you have multiple CTAs in an email? Should they all be winners? Or could some come across as mere distractions?
A/B test your emails.
You can A/B test your email subject lines, content, visuals, format and delivery time. The results will give you an idea of what works best with your audience.
You don’t need to send an email every day.
When it comes to email marketing, we’re often told that “the more the merrier.” But that’s not always the case. If you want your emails to get opened and clicked, you need to send them at a time when people will actually be able to use what you’re offering.
Here are some of our favorite times for sending emails:
- When your audience has just finished something (like a new blog post) or has just taken some sort of action (like signing up for an event). This is known as “post-action” timing because it takes advantage of the emotional lift they feel after they’ve done something they wanted.
- In anticipation of something big happening in their lives (like traveling). This can be tricky because if it’s not memorable enough, people might forget about it by the time the event rolls around—but if it’s too memorable (and therefore overwhelming), then people might think twice before opening their inboxes!
Email is an effective way to engage with customers and grow business, but it takes finesse to do it right.
Email is a great way to communicate with your customers, build relationships and market your business. But it’s not as simple as just sending an email out into the void and hoping for the best. To do it right, you need to follow some best practices that will help you engage with your audience and grow your business.
Email marketing is a great tool for connecting with your customers. But there’s a lot to consider when you’re deciding on the best practices to implement in your own campaigns. Fortunately, we’ve got you covered! We hope this article provided some helpful tips that will help make your email marketing strategy both effective and profitable.