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Email Marketing Best Practices Mailchimp

Email marketing is an excellent way of driving business to your site and keeping customers up-to-date with the latest products and services that you have to offer. If used effectively, you can save time on traditional marketing techniques and cost per click advertising which allows you to keep your company branding consistent. Here are a few email marketing best practices from Mailchimp that can help improve the efficiency of your campaigns. Hopefully, you have learned enough here to get started with your own mailing list. There are many best practices to adhere to as you go forward, but the overall goal should be the same: to nurture and respect your readers. Give them content they’ll share with their friends and family, and grow your community by providing content that people will enjoy receiving. Make them a little happy every now and then, and they’ll keep coming back for more!

While it may seem simple to send an email and have it reach your audience, there are many factors to consider in order to put together a successful campaign. When you know what goes into an effective email campaign you can take steps to ensure that yours is successful. Email marketing is one of the best ways to grow your business. It’s simple and you don’t need to buy any software. It won’t cost a fortune, but it can cost you if you skimp on certain things. Here’s how to use email marketing successfully, according to experts. Email marketing is an essential tool for businesses at all stages, whether you’re just starting your email marketing efforts or you’re looking for improvements to make with your current plan. Think of it as the oxygen that feeds the fire of your online marketing campaign and gives you the fuel to power through even your toughest sales periods.

Email marketing has been around since the dawn of electronic mail. Yet, while digital communication might have gotten more complicated and text-heavy over the years (I mean, just look at your inbox), email marketing remains a simple, effective way to reach your audience on a regular basis. However, it’s not as simple as hitting send. By following email best practices and making sure your newsletter looks great and is easy to digest, you’ll be well on your way to keeping loyal readers happy—and maybe even turning some new ones…

Use a responsive template.

Use a responsive template.

The best way to ensure your emails look great on all devices is by using a responsive email template. A responsive template allows you to send an email that looks great no matter what device is being used to open it, whether it’s a desktop computer, tablet or smartphone. If you don’t use a responsive email template, your message may appear pixelated or distorted when viewed on mobile devices.

Add a few different types of content.

The best way to engage your audience is by adding a few different types of content. Use photos, video and text to break up the text, links to link other articles or pages on your website and videos that show how something works or explain a process. Text can also be used to summarize information in an easy-to-read format.

Keep it short.

  • Keep it short. No one wants to read a novel or scroll through an article in their email inbox, so keep your copy brief and to-the-point. If you have a lot of information to share, consider breaking up your emails into multiple shorter ones rather than sending one long one.
  • Don’t make people click. Avoid including links within the body of your message; instead, include them at the end with some kind of call-to-action like “Click here for more information.” This makes it easier for readers who don’t want to click away from what they’re reading right now and also makes it easier for automated spam filters like Gmail’s tabbed inbox (which treats messages from known senders differently than those from unknown senders).

Add Alt Text to images.

Alt text is the text that appears when you hover over an image. It’s used by screen readers and search engines to describe images, so it’s important to use alt text.

When adding alt text, try to be descriptive and relevant while keeping your alt texts short and to the point. Here are some general tips:

  • Use one or two sentences for each image; don’t write paragraphs of text in the alt attribute because most people won’t read them.
  • Avoid using generic descriptions like “image” or “picture.” Instead, provide more specific information about what’s happening in the photo and why it’s important for your audience: “This is our founder speaking at a conference,” “We’ve added new features,” etc..

Use bullet points.

It’s a good idea to use bullet points in your email marketing campaigns.

  • Bullet points are easy to read and digest. Your readers can quickly scan through a list of bullet points, which helps them decide whether an email is worth their time.
  • Bullet points are good for lists. If you’re creating a list of items (like the top 5 things you need to know about email marketing), it’s helpful if those lists are formatted as bullet points so they’re easy to skim over quickly and get right down do business!
  • Bullet points help prioritize information. If you have lots of content but don’t have room in your emails, using bullet points makes it easier for readers to decide which parts they want more detail on by highlighting those sections in boldface or italics (or both). That way they don’t miss anything important!

Include a clear call to action (CTA).

A call to action (CTA) is a button or link on your email that encourages recipients to take a specific action. It can be as simple as “click here” or more specific, like “get 10% off your first purchase now.”

We recommend including a CTA in every email, but especially welcome emails and transactional messages—like receipts and flight confirmations—because they’re less personal than other types of emails. You can also use CTAs in newsletters to encourage readers to read specific articles or check out new products in your shop.

Include a clear call-to-action (CTA). This is one of the most basic best practices when it comes to sending effective email marketing campaigns: make sure you include some kind of call-to-action (CTA) at least once per campaign so that readers know what they’re supposed to do next!

Make sure all your links work.

If you want your email to be effective, then it’s important that all of your links work. This is especially true if you’re sending an email to someone who doesn’t know how to use the link, or who has never clicked a link before. If a link isn’t working, it can be frustrating for both parties involved—you’ll look unprofessional and unorganized; they’ll feel confused and frustrated.

To avoid these issues, make sure all of the links are working properly before sending out your campaign:

  • Make sure all of your links go where they’re supposed to go by checking all different browsers and devices (iPad/iPhone/Android).
  • Check in various browsers (Internet Explorer vs Chrome vs Safari) because some browser-specific features can cause problems with clicking certain types of links (like Facebook).
  • Test out each URL individually with Google Webmaster Tools’ Fetch Tool or Site Explorer feature so that any possible 404 errors will show up immediately in the testing section rather than after sending out thousands of emails!

You can make great newsletters using Mailchimp and some best practices

The best newsletters are the ones that get opened and read, so make sure yours is easy to read. Use a responsive template that’s easy to navigate on any device and has a clean design.

Use different types of content:

  • Use images, but keep them simple. If you have text in your image, add alt text so people can still access the information even if they don’t see it. Avoid using too many words in an image because they might be difficult to read on mobile devices—the text may be too small or blurred out by filters like Instagram or Snapchat lenses (you don’t want someone missing out on this vital information!).
  • Keep your newsletters short—people don’t have time for long emails! Focus on one key point at a time and use bullet points instead of paragraphs whenever possible; this will help readers focus their attention on what matters most without getting overwhelmed by unnecessary details. It also makes it easier for skimmers!
  • Make sure all your links work; check every single one before sending out an email campaign so there aren’t any embarrassing typos 🙂


We’ve covered a lot of stuff in this article. From how to create your first email in Mailchimp, to how to use A/B testing and some tips on what makes a great email. Start out with the basics, then try out A/B testing when you’re ready. If you have any questions or need help with anything, we’d love to hear from you!

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