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Email Marketing Copywriting Tips

Email copywriting is a skill that you can learn whether you are a copywriter, a blogger, or even a freelance writer. In the end, it is the success of your email marketing campaign that will determine if you made the right decision to hire email copywriters. If you follow the advice from our email copywriting tips, you are guaranteed to produce marketing emails that get opened. And while they’re reading your awesome emails, your audience is going to love what they see. Then you’re going to have a bunch of new customers who trust you and do business with your company. Email marketing can be a lot of fun, and it can make you a lot of money!

Good copywriting is like a good party. It’s friendly and inviting, it makes people feel welcome, and the more fun you have with it, the more likely people are to want to come back for another (email) party. If you’re looking for ways to get started customizing your copy for better conversions, these tips should help in that endeavor. When writing copy for your emails, it’s important to remember that the subject line is almost as important as the body of the email. It needs to catch your readers’ attention and entice them to click through. To do this, you should make use of header tags and formatting options available on your platform. H1 tags are usually helpful in drawing attention to a specific call-to-action on an email, while using bold text along with asterisks or underscores after certain words can help illustrate how valuable or notable they are.

There are many ways to boost conversions using email marketing. You can get more subscribers, create better content, and build your brand. But one of the most important aspects that affects how well your emails perform is copywriting. The copy is what makes your prospects want to click through to learn more about what you offer… or delete the email straight away. The key thing to remember about email marketing is that people don’t care about you, they only care about themselves. So it’s vital that the content in your emails addresses their needs, rather than just talking about how great your company is.

Subject Line

The subject line is one of the most important parts of your email, so don’t underestimate its importance. It’s the first thing your prospect sees and is the most important part of your email.

The first thing that people read when they open their emails is the subject line. A good title grabs their attention and makes them want to know more about what you have to say. If your subject line isn’t interesting enough, people will skip over it or even delete it without opening it at all!

The Preview Text

The preview text is the text that appears in the inbox preview. It’s a good idea to use it as an opportunity to highlight a benefit your email offers, or a call to action.

For example:

  • “Get your free copy of our eBook now.” – this one is simple and straightforward; it tells subscribers they can get something for free, which has been proven by research (by yours truly) to be an effective way to get them excited about clicking on links in emails.
  • “Learn how we increased sales by 30% with these 5 strategies!” – this one uses urgency and highlights its value proposition by providing several benefits in one sentence!

The Personalization

Personalization is a critical aspect of effective email marketing. It’s one of the most useful tools you have in your arsenal to connect with customers and build a relationship with them so they become loyal to your brand and purchase from you again.

Here are some tips on how to personalize your emails:

  • Personalize the subject line: Don’t use just “Hey, [first name]!” Instead, try something like “How was [last name]? I had fun catching up with you!” Or “Good morning, [first name]. How are things going this week?” This shows that you care about them as individuals instead of just being another generic email coming from someone who doesn’t know their name or care about them at all.
  • Use emoticons/graphics: Adding images and/or GIFs can make an otherwise boring email more interesting for recipients by giving them something visually stimulating to look at while they read through their inboxes during the day (which we all know takes time). You don’t have to go overboard with graphics though—just keep it simple and clean without taking away from the message itself or getting too distracting.”

The Body

The body of your email is the place where you get to explain the features and benefits of your product or service. However, if you’re only using this section to list off all of your product’s features, chances are that your readers will get bored quickly.

Instead, try telling a story in the body of your emails. Whether it’s a personal story about why you started your business or one that helps people imagine how they would use your product/service (like Airbnb did), stories create empathy between customers and businesses by showing them how they can benefit from using whatever it is that you sell.

In addition to storytelling, you can also use emotion in the body portion of an email to connect with customers on a more personal level. Maybe write about how excited you are about something new at work, or share some sort of struggle or failure along with how it led up to success with their purchase decision—whatever works best for who you’re reaching out too! The point here is not just about selling products but also connecting people together over shared experiences which can be very powerful when done right!

The Proof

The proof is in the pudding. You’ve made a great first impression and started building trust with your customers, but you need to seal the deal by proving that your product/service not only works but also lives up to its promises.

You can do this by including social proof in your email copy. Social proof is basically any form of positive evidence that supports a claim or shows how popular a product or service is with others (i.e., people who have been using it). This includes things like:

  • Testimonials from happy customers who have used your product/service and gotten results they were looking for
  • Testimonials from experts who have researched what works best in [your industry] and recommend using [your solution] over other options because it gives them better results than anything else out there (this can also include quotes from experts)

The Call to Action

A Call to Action (CTA) is a way of asking for something from the reader. It could be a link, an email address, or even just a “click here!” button. The CTA should be relevant to your product or service and can be used as part of an email sequence.

Writing effective calls to action makes it easier for readers to do what needs doing and increases conversions.

Here are some tips on how you can write better CTAs:

Learn quickly how to make more sales with email copywriting.

There are a few things that you need to keep in mind when it comes to writing emails for your business. The first thing is the subject line of your email, which should contain relevant keywords that will trigger action. The preview text is also extremely important for making sales and can be used as a call-to-action for those who don’t open the email but simply skim through the content on their phone or tablet screens.

Personalization is another aspect of effective e-mail copywriting that should not be overlooked. Every time someone opens an email from you, they expect something personalized because they are receiving it directly from you – not some automated system! And don’t forget about proofreading: make sure there aren’t any errors before hitting send!

Finally, once everything else has been put into place then all that remains is adding in a clear call-to-action so readers know exactly how they’ll benefit from reading further down into your message (and what they’ll get if they click).


Email copywriting can be difficult, but these tips will make it a lot easier. The most important thing is to make sure you are straightforward and simple. You should also consider using emotions to connect with your audience on a deeper level. Remember that the best emails have a sense of urgency, so try to incorporate this into your email marketing strategy as well. It is a lot of important steps to follow to create copy for an email marketing campaign. However, the basic rule of thumb is that you must be very clear and concise because your prospects are reading your emails in a hurry. You want to get right to the point of what you want them to do: either buy, take action or sign up. So you want to make sure that your email copy is only a few sentences long and also keep in mind that the first two sentences of your message are extremely important. 

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