Skip to content

Email Marketing Deliverability Comparison

Email marketing is one of the strongest methods to reach internet users and potential customers, particularly as a lead generator. With email delivery still being the core part of email marketing, some are better at achieving such than others. This deliverability comparison will guide you through the best email marketing companies in terms of options and versatility when it comes to email deliverability. When you’re ready to get started with your email marketing campaign, you need to get yourself setup for success. Deliverability is a challenge for many email marketers. However, with the right deliverability service in place, you can overcome it. Having said that, it’s important to choose the best deliverability service for your needs. Check out our comparison of three of the top deliverability services available today.

Did you know that the email industry is worth close to $200 billion? That’s a lot of money! And if your business is running an email marketing campaign, it means you can be spending up to 10% of your revenue on sending a single campaign. This simply isn’t efficient and effective. Well, there’s good news for you — deliverability monitoring software can help you improve your email deliverability and save money on unnecessary expenses. Deliverability is an important concept in email marketing, particularly for small and medium-sized businesses where the sender reputation is not sufficiently established. If a deliverability problem arises and the email is considered spam by the ISP or users, then it will likely end up in the recipient’s junk folder or even blocked altogether.

With email marketing, there are many indicators that show how well you’re performing. But the truth is, there’s one indicator that tells you all you need to know. That’s deliverability rate. In this article, we’ll explore what deliverability rate is and what it means for your business. We’ll cover how to calculate it, as well as provide benchmarks and tips on how to improve it. And last but not least, we’ll compare email marketing service providers by their deliverability rates to help you make an informed decision about which one fits your needs best

The are many indicators that show how well your email marketing campaign is performing. But the truth is, there’s one indicator that tells you all you need to know. That’s deliverability rate.

Deliverability rate is the percentage of emails that reach their intended recipients. It’s the most important indicator of email marketing success, but it can be difficult to measure.

There are many indicators that show how well your email marketing campaign is performing. But the truth is, there’s one indicator that tells you all you need to know: deliverability rate.

What is Deliverability Rate?

Deliverability Rate is the percentage of emails that reach the inbox. It’s also known as Delivery Rate.

It’s the number of emails that are delivered to the inbox divided by the total number of emails that were sent.

How To Measure Deliverability Rate?

Email deliverability is the rate at which emails are delivered to your customers’ inboxes. Email marketers can measure it by using an email deliverability service, delivering emails through a provider that monitors the delivery process and gives you a report on how well it performed.

You can also use an email deliverability monitoring tool such as MailTester, which will help you monitor your email campaign throughout its entire journey and give you feedback on whether or not it was successful. It works with all major ESPs (email service providers) such as MailChimp, Campaign Monitor, AWeber & GetResponse among others.

Lastly, if you’re looking for more advanced options like an actual benchmark or testing tool then we recommend using Mirego’s Deliverability Benchmark report or Litmus’ Email Testing tools respectively!

Deliverability Rate Benchmark

You’ve seen the terms “deliverability rate benchmark” and “deliverability rate comparison.” Now, what does that mean?

Simply put, a deliverability benchmark is your email marketing program’s average deliverability rate. It can be set as a target or used to measure your progress. If you set a target of 90%, for example, you are measuring how close your program is to achieving that goal in terms of spam complaints and spam trap hits (more on those below).

To set a benchmark:

  • Take an average of all emails sent from last month (or any other time period). For example, if 10% were blocked by spam filters and 20% went directly to junk folders, then the total percentage would be 30%. Divide this number by two because only half of all emails sent actually make it into inboxes.* Measure against industry benchmarks for best practices in deliverability rates.* Use these numbers as part of an overall strategy for improving deliverability rates across all platforms – not just email marketing platforms but web apps like Google Analytics as well as transactional notifications from apps like Slack or Intercom

When Your Business Needs To Have Good Email Deliverability

When your business needs to have good email deliverability:

  • When you have a small list. When you’re just starting out, it’s important to make sure that the emails that are sent out are actually delivered and seen by the intended recipients. If not, there’s no way of knowing whether or not those messages were effective at generating leads or revenue for your business. So, if your list is small in size (under 1,000 people), then any increase in deliverability can lead to significantly higher open rates and click-through rates for future campaigns.
  • When you have a large list. If you’re sending out emails regularly and want to continue doing so without having trouble with deliverability issues later on down the line end up costing time/money/resources then it would behoove you to start thinking about how much effort goes into maintaining good deliverability now rather than later when things get more difficult because they already exist as problems right now!
  • When engaged subscribers matter most – For example: If someone subscribes onto my newsletter after reading one article online then unsubscribing before reading any other pieces then chances are high chance low engagement rate (i) will mean lower conversions rates overall due “unsubscribe” notifications being sent back through channel because user has chosen not stay engaged nor participate anymore after initial signup process completed successfully…You should always try find ways improve engagement first before worrying about other potential factors affecting send performance over long term; otherwise risk losing valuable customers who might otherwise keep coming back again next time something new comes along….

How Do I Improve My Email Deliverability Rate?

To improve your email deliverability, there are several factors you must consider.

  • Make sure that your emails are relevant to the reader. If they are not, they will likely be considered spam and the recipient’s ISP will block future messages from you.
  • Make sure that your emails are not spam. Spam filters can detect keywords in the subject line or body of an email that indicate it is “spam” and will block it before it reaches the inbox.
  • Make sure that your emails are not hard to read or too long, since users have a limited attention span when reading their emails and might delete yours if they’re too hard to read or take too long to read through all of its contents without taking action at any point during the process (i.e., clicking on links within an email).
  • Ensure that you do not send too many messages within a very short period of time, as this may also cause ISPs to block future messages from being delivered due their suspicion of them being spammy in nature; instead try sending them out every few weeks instead so people don’t get sick of hearing from you!

Email Marketing Service Providers Compared by Deliverability Rate

Email marketing service providers are ranked by their email deliverability rate. The higher this number, the better. The deliverability rate is a measure of the percentage of emails sent by the service provider that are delivered to the recipient’s inbox. This metric is important because if you’re sending out email newsletters and updates and not getting any responses back, it’s likely your emails are being filtered or blocked by spam filters and other tools that protect users from unwanted content in their inboxes.

Don’t let your email marketing be judged by junk filters!

Email deliverability is the most important indicator of how well your email marketing campaign is performing. Deliverability rate is the percentage of emails that reach the inbox and not the junk folder. It’s a critical metric for email marketing campaigns, because if your emails are being sent to spam or promotional folders in bulk, then you could be losing out on valuable sales opportunities.

For example, let’s say you have a list of 100 subscribers who have opted-in to receive your newsletters. If only 50% of those people see them in their inboxes and 50% end up in their junk mail folders, what does this mean? Well, it means that half the recipients didn’t even open your message! And since it costs money to send an email message (e.g., through MailChimp) but none when delivering it to someone’s inbox (e.g., Gmail), this means that instead of getting 200 opens (100 from Gmail plus 100 from MailChimp), you’re only getting 50 opens at best—and likely fewer than 25!

More importantly though: sending these messages into spam dilutes any credibility that companies may have built up over time with other messages they’ve sent previously—or even just recently—and could lead towards blacklisting by ISPs like Comcast and Verizon; thus causing more harm than good in the long run.”


We hope that this article convinced you of the importance of having good email deliverability. You may have a great content, but if your emails fail to reach subscribers’ inboxes, they won’t be able to appreciate it.

Leave a Reply

Your email address will not be published.