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Email Marketing Design Best Practices

Whether they’re a new business or you’re an established brand, there are some great email marketing design best practices you can take into account. We’re going to walk through the most important ones here, including tips that will help you craft a great subject line and sender name, as well as information on how to properly format your email template. Email marketing design best practices are not as hard to know as you might imagine. While reading the guidelines below, keep this in mind: a great email marketing design is not just about having a well-designed template; it’s how effective you select the right colors and images, how much you enhance your subject lines and preview text, how you add value to your subscribers’ inboxes every time.

In this article, we will be taking a look at all the best design practices for email marketing, including best practices for creating templates, email images and how to optimize your emails for mobile devices. Email marketing design best practices can be used as a benchmark for your next email campaign. Perfect your email marketing by learning how to design effective emails in this course, which will teach you how to design an effective, visually pleasing template that’s optimized for all devices. Email marketing design best practices is one of the most crucial aspects of email marketing. If you want to increase your click-through-rates, then you need to make sure that you study and implement these tips in your next campaign.

As a marketer, you probably spend a lot of time thinking about how to increase ROI from your marketing efforts. You know that email marketing is an important part of the puzzle because it’s one of the most cost-effective ways to communicate with your audience. You already have lots of contacts in your database, and those contacts are happy to hear from you as long as you don’t bombard them with email. However, it’s not enough to just send emails. If you want to drive higher conversion rates and revenue, following some basic best practices for email design will help ensure that your emails secure results.

Use a Dominant Color for Brand Recognition

Use a dominant color for brand recognition

Use a color that stands out. Your email marketing should be the most eye-catching element of your company’s marketing campaign, so make sure your emails are designed to stand out from the crowd. It helps if you use one dominant color so your recipients can easily recognize your brand. They should also be able to pick up on it quickly when they see it in their inboxes, since many people read their emails on mobile devices where there isn’t much space to go over things carefully at a glance (if there’s anything else competing for their attention).

In addition, make sure that whichever colors you choose match up with the rest of your company’s branding elements so everything looks unified and professional. For example: if most of the other graphics on your website are blue or green but not red, then red probably shouldn’t be used as a dominant color in any of these emails either until something changes!

Use a Consistent Style for Visual Consistency

  • Consistent Style

Using a consistent style helps viewers identify and remember your brand. It also helps them know what to expect from your emails and other marketing materials, so they’re less likely to be confused or annoyed by what they see when they open up an email in their inbox.

Use a Responsive Design Template to Be Mobile Friendly

  • Use a Responsive Design Template to Be Mobile Friendly
  • What is a responsive design template? A template that responds to the device it’s being viewed on. For example, if you’re viewing an email on your phone, the text and images will be smaller so they appear larger on your phone’s screen.

If you don’t have access to a responsive design template, then you may want to consider using an email marketing service like MailChimp or Campaign Monitor that has responsive templates built into their platform. You can also check out this list of responsive email designs for inspiration

Make Your Images Work in Both Color and Black and White

If you’re planning on sending out an email newsletter, make sure your images are going to work in both color and black and white. This practice can help you save money (and the environment) by using less paper, but it also has other benefits:

  • Easier to read
  • Easier to scan
  • Easier to understand
  • Easier to interact with

Make It Easy to Scan the Email

One of the most important elements of your email marketing campaign is the subject line. The subject line should be clear, concise and to the point. It should immediately tell the reader what they can expect in the email, or at least pique their curiosity enough so that they are willing to read on.

  • Make sure that you have a clear and concise layout as well. Your layout should feature minimal design elements (if any) with plenty of white space to help guide the reader through your content and make it easy for them to scan quickly.
  • Use a font that’s easy for everyone to read—even those with vision issues—and make sure it’s large enough for even those who like their emails at full size! If possible, try using an image instead of text; this will help grab their attention more easily than just a bunch of words alone without any visual clues as what might be discussed within each paragraph or section heading respectively.”

Consider Making Emails Interactive with HTML5

HTML5 is the latest version of Hyper Text Markup Language, and it’s one of the most exciting developments in email marketing. It’s not just making your emails more interactive with hover effects, tabs, image galleries or video – it’s also going to have a major impact on how you design them.

Email designers need to keep an eye on HTML5 trends and make sure they are using new features that enhance the user experience while keeping their email responsive across all devices.

Use Social Media Links to Extend Your Reach

  • Use Social Media Links to Extend Your Reach

Social media is a great way to get your content in front of more people. But if you want those people to actually read it, use the right social media links.

  • Add Links to Your Social Media Profiles: If you have a website and/or an email list, add links back to them on your social media profiles. This will make it easy for readers who find you through Facebook or Twitter (and anywhere else) and want more information about what you do, how they can contact you or sign-up for your newsletter.
  • Make It Easy For People To Share Your Content: Provide buttons that make sharing easy for readers on all platforms (Twitter, Facebook etc.). The more shares your content has, the better chance it’ll be seen by other potential customers who may not have found out about it otherwise!

Following email marketing design best practices makes your emails more effective.

The following email marketing design best practices will help you make your emails more effective:

  • Make your emails look professional.
  • Use a consistent style and tone.
  • Make your emails mobile-friendly.
  • Make them easy to scan by using short paragraphs, bulleted lists, and lots of white space between sections.
  • Use social media links or buttons instead of embedding the full URL in the body text for increased clickthrough rates (CTR). The same goes for images: use thumbnails with links back to the original images/video files if they’re large file sizes that may cause issues with subscribers’ inboxes or devices.

The most important part of any good newsletter design is making sure it looks good on all devices — whether a customer opens his/her email on their phone or desktop computer doesn’t matter anymore! You want people who receive your messages on different devices to receive the same experience without having to scroll horizontally or vertically through multiple columns just because one person opened up an email from their phone while another opened one from their desktop computer at work.


Now that you have these email marketing design best practices in mind, start thinking about the tips you can implement in your own email campaigns. If you’re going to spend time creating good content, why not make it as responsive and readable as possible? In the digital age, we should all be paying more attention to making our content accessible. We hope you’ve found this collection of email marketing design best practices useful. To reiterate, for your next email marketing design project, be sure to focus on the following: headlines that are clear and concise; content that is both relevant and interesting; sending emails at relevant times throughout the day; and adding images that support your message. In doing so, you’ll not only improve your click-through-rates, you’ll also make your email more enjoyable to read. And in today’s world of abundant information, that’s no small feat to accomplish!

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