Email marketing is one of the hottest areas of marketing right now, and there’s no reason why your business should be left behind. If you have been hesitant to do email marketing because of concerns over best practices, those fears are completely unfounded. By implementing the suggestions presented above for best practices for email marketing domains, you’ll ensure a successful and effective campaign for your company. Ultimately, these best practices are simply guidelines for email marketers. Tailor your approach to your own business needs and operate by them. The more you know about domains, subdomains, and deliverability the better, but it’s not the definitive answer to success in email marketing or any other field of web design. Take it with a grain of salt, apply what makes sense for you, and listen to the expertise of others in this fast paced field. When it comes to email marketing, one of the most important considerations you need to make is how to set up your email domain. There are a number of factors to consider, such as ease of management and email deliverability, but the best practices outlined should be foundational for any domain you choose.
The differences between these subdomains are subtle—but they matter. And the information above should give you an idea of what the differences are and why they’re important. Now it’s up to you to figure out whether you want to take advantage of them, which will depend on your own needs as a marketer, your budget, and your vision for your brand. The differences between these subdomains are subtle—but they matter. And the information above should give you an idea of what the differences are and why they’re important. Now it’s up to you to figure out whether you want to take advantage of them, which will depend on your own needs as a marketer, your budget, and your vision for your brand. But regardless of what you decide, you can’t go wrong with the information above. In the end, it is up to you which domain will be the best fit for your business. Even if you decide that a subdomain makes the most sense right now, you may change your mind in the future. Whatever your decision, just be sure that you are consistent and enforce the rules outlined here. Your plan is only as good as its implementation. So there we have it would you say? If you take away anything from this article let us hope that it is that email marketing is a vital and powerful part of your overall digital marketing strategy, but like with any other marketing activity you need to consider your options and use the correct approach. By considering all I’ve said above, you should be able to find the right solution for your business – whether it’s a hosted approach or an ISP level mail account, the process of setting up your domain and configuring your email platform shouldn’t be too onerous.
When it comes to email marketing best practices, you need to think about the domains of your website and your emails. That’s because one of the key ways that email providers like Gmail and Yahoo choose who gets into the inbox and who gets sent to spam is by examining the domain associated with a message. So, if you’re worried about getting flagged as spam or blocked completely due to a bad reputation, you need to have a plan for your domains—and make sure they’re set up correctly. Read on to learn six best practices around email marketing domains.
What is a domain?
A domain is the name of a website.
A domain name is the part of an email address that comes after the @ symbol.
A great example would be example.com, or example.net, or even something more generic like example.org!
1. Use a domain that recipients will recognize.
The domain you choose should be one that recipients will recognize, so that it is easy for them to type and remember. It should also be simple enough to spell, pronounce, and read. The last thing you want is for your email to end up in the junk folder because of an error in spelling or mispronunciation!
2. Don’t share your domain with others that send email.
Avoid using shared hosting.
If you host your website and email server on the same server, then it’s possible for someone else to send emails from your domain without permission.
Use a paid email service provider instead of a free one.
Free services may limit the number of emails you can send per day or month, which is not sustainable for growing companies that rely on email for revenue generation (and growth). Paid providers like Mailgun offer unlimited sending capabilities so that you never have to worry about hitting limits again!
3. Get whitelisted with the big email providers, like Gmail and Yahoo.
If you’re sending email campaigns, you should make sure that your email provider is whitelisted with the big-name providers like Gmail and Yahoo.
How to get whitelisted?
- Go to https://support.google.com/mail/contact/bulk_email for Google and https://help.yahoo.com/kb/mail-blacklist-invalidate-11969.html#kb-tab_2 for Yahoo Mail to request an approval process to be added as a safe sender on their servers so that they know where emails are coming from and can filter them accordingly in the event of a spam complaint or virus threat being detected through one of the emails sent from your domain name
4. Send only to people who have agreed to receive your message.
You should always ask for permission before sending emails. This will give your subscribers the option to opt in or out of receiving future messages from you, and it can help ensure that your emails are only sent to people who want them. If someone hasn’t opted in and you send an email anyway, it could be considered spam and result in a complaint or fine against your domain name.
If someone opts out of receiving messages from you, then stop using their contact information (including personal information) immediately. You should also delete all records of this person so they don’t continue to receive unwanted messages after they have unsubscribed from your list. Some companies sell lists of names and addresses; however, these lists often include people who have already opted out or requested that the company not share their information with others–so if an organization uses one of these lists for its marketing campaigns but does not comply with best practices by deleting such records after opting out occurs then there is no way to ensure compliance with federal law prohibiting mis-use as well as potential civil penalties under CAN-SPAM Act provisions related thereto during subsequent attempts at communicating again with those individuals thus potentially resulting in additional liability exposure if something goes wrong (e.” “
5. Make it easy for recipients to unsubscribe from your list.
It’s important to make it as easy as possible for recipients to unsubscribe from your list.
Include an unsubscribe link in every email and make sure it’s obvious enough that even a quick glance can’t miss it.
6. Don’t use misleading or fake “From” names or “Reply-to” addresses in your emails
It’s important to remember that the “From” name and the “Reply-to” address are both visible in all email clients, even if they don’t show up as clickable links. This means you should never use fake or misleading information in these fields. Instead, make sure that whenever possible, you’re using real names and real email addresses.
When it comes to sending an email from a personal account, this is really easy: just use your own name and address! On some occasions though (especially when creating a new campaign), it might not be feasible for you to send all emails from your own personal account. In these cases, I recommend setting up an alias for your work emails so they show up as coming from a company instead of yourself personally—this way there’s no confusion about who sent out those pesky messages asking people if they want fries with their burgers!
Avoiding spam filters with your email marketing efforts starts with good practices around your website’s domain name
Avoiding spam filters with your email marketing efforts starts with good practices around your website’s domain name. This means using a domain that recipients will recognize, as well as avoiding sharing that domain with others who send email. When you get whitelisted by the big email providers, like Gmail and Yahoo, you’ll reduce chances of being marked as spam by them — which can significantly impact how much reach and engagement your emails receive. The same goes for making sure that every person who receives an email from you has subscribed to receive those messages in the first place; while some people may be more willing than others to trust that they won’t encounter any unwanted content when they click on links within their inboxes (or even at all), there are still plenty of folks out there who need reassurance before letting someone else send them something via digital means — especially if it involves providing personal information or financial details!
Domains are an often overlooked but critical part of email marketing. We’ve shared some best practices in this article that should help you avoid spam filters and build a reputation with your subscribers. If you have any questions about domains and email, or if you’re looking to improve your domain’s reputation, please contact us today.