Email marketing is a great tool to use to boost client satisfaction, build trust, and win their business. However, making email marketing work requires a commitment to the channel. Even though Facebook and Twitter are the trendiest platforms right now, an email newsletter is a form of communication that people read and that they don’t mind receiving. It’s also quite simple to use and customize for your own professional needs. The question is, with so many tools out there right now that make it easier than ever to create, send, and track email campaigns (including many free options), why aren’t more lawyers using email marketing more often? To be honest, we’re not sure if all of this potential for growth is being realized because email marketing is a relatively new advertising option for the legal industry. Regardless of the reason, it’s still something that you need to consider if you want to bring in more leads and clients in order to grow your business . Fortunately, if your law firm uses MailChimp as its email marketing platform, you now have at your disposal a valuable resource that can help you learn how to get started with email marketing.
In the legal field, it is important to use a reputable email marketing software, and MailChimp not only helps you create beautiful, legal email templates but also helps you track your data. This is essential to growing a successful, law business in today’s competitive world. More and more lawyers choose Mailchimp as their email marketing provider. And there’s a reason for that: it’s just the best email marketing software out there. Throw in the free plan, and it gets even better—because everyone should be using Mailchimp’s free option. In other words, if you’re a lawyer, you really should be using Mailchimp. You won’t find a better email marketing service, not at this price point or any other. I hope you found my mini guide on getting started with email marketing for lawyers useful. Email marketing is a great way to grow your law firm and gain new clients. If you have any further questions, ask me in the comments below or contact me via my contact form .
While email marketing has the potential to generate good revenue streams for lawyers, it is apparent that the most successful lawyers will be those that use their email marketing to some extent. If you’re looking to build an email list or perhaps just plan on sending out a few emails one week, there are tons of useful resources out there to help you do so. An email marketing strategy that focuses on converting prospects in to paying clients can help any firm boost its bottom line. With the right knowledge and the right system, you can increase new business by 25% through your efforts. The best practices outlined above will ensure a successful outcome in building your email list and creating follow up messages that entice prospects to convert into customers. By definition, legal marketing and advertising is confusing. While you sell an intangible product and not a tangible one, you still need to engage your audience in some way. This is the main reason for any confusion about how to market for lawyers in the first place. To remove yourself from this and to make it easier for you to thrive in your trade, you should keep a few points in mind.
Email marketing Is still one of the most powerful lead generation tools in any business arsenal. You should consider it extremely valuable and a critical part of your current or future marketing efforts. Therefore I want to tell you that it is not the right solution if you just want to save money but don’t have enough time and resources. That’s why there are many other options you can consider such as “Do it yourself email marketing”, outsourcing, using template solutions or working with professionals. Now that you have a good understanding of the basics of running an email marketing campaign for your law firm, get out there and start doing it. From implementing a basic strategy to advanced marketing techniques, your law firm can get a lot of mileage from an active email marketing campaign. And if you need extra help, contact MailChimp customer support and we’ll be happy to assist you.
While email marketing may seem like a nice to have, as opposed to “core” marketing activities, it’s actually a powerful way to establish relationships with clients, drive new business and enhance the reputation of your firm. Some lawyers might not be convinced that they need an email marketing plan or strategy. Which is fine, but then again if I could go back in time and discuss this with my past self when I first started practicing law I imagine my reaction would be similar to the first time Chuck Palahniuk introduced Fight Club at his writers’ workshop: “I’d sit through the whole thing and come out thinking wow what an interesting concept, but is it really for me? Email marketing is a proven digital strategy that continues to be effective…so long as you have the right tools. If you’re an attorney looking to boost your marketing, MailChimp can help you create high quality email campaigns in minutes.
Email marketing can be a great way to expand your business as a lawyer. You can maintain relationships with current clients, stay in touch with past clients, and nurture relationships with potential clients. The key is to send engaging content that is relevant to the recipient and their interests. This article will show you how to start off on the right foot by writing effective email marketing campaigns, including a welcome email that sets the tone for your relationship.
The basics of email marketing for lawyers
Email marketing is a great way to keep in touch with clients, stay top of mind with clients and build relationships with clients. It’s also an excellent way to get new clients.
Crafting a killer welcome email
What should the email contain?
Your welcome email should be a concise introduction of yourself and your practice, as well as a call to action—such as setting up an appointment or requesting more information. It’s also an opportunity for you to give readers some insight into how you work, what you value, and why they should continue reading your emails in the future.
What shouldn’t the email contain?
A good welcome email shouldn’t be long-winded or convoluted; keep it simple by focusing on one central point at a time. Avoid making assumptions about what your subscribers want from their lawyer (e.g., “I know that all lawyers are terrible people in general who overcharge clients and are only out for themselves). Instead, try asking them questions about why they’re interested in working with legal counsel—that way, you can tailor each message accordingly.
How to get more email addresses at your firm
For example, if you’re meeting with a client and you know that they would be interested in your monthly newsletter, then ask for their email address. Or when you meet a potential referral source who would benefit from your services and is willing to refer clients to you, ask them for their email address. Finally, if there is someone who could help grow the business (a partner at another law firm), ask them for their email address so that they can learn more about what it takes to establish an effective marketing campaign.
These are just some examples of getting more email addresses at our firm and we have found that by doing this consistently over time has helped us grow our list substantially!
Email marketing is a powerful tool that can lead to more profitable relationships with your existing clients and more business in the future.
Email marketing is a powerful tool that can lead to more profitable relationships with your existing clients and more business in the future. It allows you to build trust, credibility and brand recognition with people who aren’t necessarily looking for a lawyer right now.
Email marketing is valuable because it helps you build relationships with potential clients who may not be actively seeking legal services. Your emails will show up in their inboxes, so they’ll see your name often enough that they begin to trust it—and when they need legal services, their first thought might be of you!
If you haven’t already begun to incorporate email marketing into your law firm’s advertising and marketing efforts, you’re probably not making full use of this important tool. Email is a more direct method of reaching customers than social media or radio spots because it requires less setup and can be tailored specifically to an individual’s needs. This means that emails are less likely to get lost in the shuffle, which makes them more effective at getting people engaged with your business. As you can see, the ability to reach people directly through email remains as powerful as ever, and if you’re looking for a way to make your business grow, it’s definitely worth investing some time into. How do you feel about legal email marketing? Are these techniques appropriate for all law firms? We’d love to hear your opinion in the comments below!