Skip to content

Email Marketing For Podcasts

Email marketing continues to warm as a conversation and subsequent selling tool. For traditional media specialists it may be an alternative to the listing of of limits of print and broadcasting, however the route to reach names is much longer. There are no big openings or breaks, rather a constant message that somewhat pushes the customer closer towards potential sale or action. In some ways it will take a few more lessons than customary advertising, yet it is well worth the additional time invested into development. Bottom line (pun intended), if you have a podcast, you should be sending out regular emails to your subscribers. Email Marketing For Podcasts is a great resource for information about the best practices for your podcast email marketing. If you aren’t sending out emails yet, then there’s no time like the present to give it a try!

I think this is a viable and powerful new way to get the word out about your podcast, and especially if you have an active and growing email list already. Just make sure that if you do start using it, you’re giving these people more than just a link to listen on their mobile devices and more than just your show notes. Give them something valuable every time. I want to be clear: we aren’t saying you should abandon regular email marketing for your podcast. But combining the tools you already have with a trusted 3rd party provider can give you the best of both worlds: targeted audiences and engaged subscribers. I hope that the examples in this post have been helpful to you. I see podcast email lists as a great way to keep customers involved and interested, especially with the ever-changing landscape of social media. Do you think it’s a good idea? Are there any other reasons that you feel spamming people with your podcast is a bad idea?

If you’re a podcast host, then you probably already know that email marketing is a good way to build and sustain your fan base. But did you know that email marketing can help your listeners feel like they’re part of an exclusive group? A carefully crafted email plan will help you build a powerful, dedicated audience for your podcast.

Podcaster emails can be a great opportunity to engage and connect with your listeners.

Email marketing is a great way to connect with your audience.

Email marketing can help you build a loyal audience that will be more likely to listen to your podcast and recommend it to others.

Email marketing is an excellent way for podcasters to build communities around their shows, which can lead to higher engagement, more sharing of episodes, and new listeners discovering the show.

Email marketing is one of the most cost-effective ways for podcasters and other content creators (like bloggers) to make money from their work within their own website or blog.

Get to know your audience.

You might be wondering: what exactly is an ‘audience?’ You may have already figured out that it refers to the people who listen to your podcast. But there are three key elements of knowing your audience that will help you craft a message that resonates with them, and help you decide on the content for each email:

  • Demographics: What’s the demographic makeup of your listeners? Are they male or female, in their 20s or 50s? If you know how old they are and where they live (city/state), then you can tailor your messages even further.
  • Psychographics & behavioral traits: What do these people care about? Do they love traveling? Do they feel strongly about social issues like gun control or climate change? Knowing this helps you figure out if there is any shared interest between yourself and the people in your audience—and if so, how best to capitalize on it in order to engage them.
  • Interests: What else do these folks like besides listening to podcasts? Maybe they enjoy reading books as well! Or maybe cooking is their passion! Maybe even both! You should definitely include links relevant to those interests in at least one of your emails so as not only keep up with current trends but also show off just how much research has gone into crafting each message.

Know what you want to accomplish in every email.

So, what do you want to accomplish with your email marketing?

I know that sounds like a ridiculous question. But if you don’t have a clear goal in mind, you won’t achieve it.

I recommend thinking about these questions: What is my podcast all about? Who am I trying to reach with my podcast? Why should they listen to me and not someone else? How can I make the experience better for them so they come back again and again and share with their friends?

Create an email broadcast schedule that works for you and your listeners.

Here are some questions to consider when creating your email broadcast schedule:

  • How many emails do you want to send per month? This is the number of times you plan on sending a new episode each month. For example, if your podcast is weekly, this would be four emails per month. However, if your podcast is bi-weekly (meaning episodes come out once every two weeks), this would be six emails per month.
  • How many emails do you want to send per week? This is the number of times that listeners will receive an episode during the week. So for example, if listeners only get one episode on Monday and then don’t hear from you again until Friday at which point they get another email with an update about what’s happening on the show that week—that’s three consecutive days without any new content from you! That may work for some shows but not all! If your show has a lot more going on than just an episode each week (think bonus episodes or live shows) then having different segments that correspond with these things makes sense because it gives people even more reasons why they should subscribe so they can stay in touch with all things related specifically related specifically related specifically related specifically related specifically related particularly relevant information regarding topics frequently addressed within discussion forums dedicated exclusively reserved solely dedicated solely dedicated primarily focused upon specific themes explored extensively discussed in depth extensively explored over time period spanning several seasons past present future future future past present future past present future past present future past present

Start with a plain text email.

The best way to start with your email marketing is with a plain text email. This is because it’s easy to read on any device and by screen readers, as well as by email clients that don’t support HTML.

If you’re not familiar with plain text emails, they are emails without any formatting or images in them (like this one).

Put the best content at the top of the email.

Now, what should you put up top? This is the part of your email that’s going to be most visible and likely to be read first. As such, it should include your most important content. In our example above, it would be “Episode 3: The White House” or something similar. You can also include links here if you want readers to skip ahead directly into the episode content itself, but this might not always be necessary or appropriate depending on how long the rest of your email is and how many links are included in it overall (there needs to be some room for actual text).

Make sure there’s room for breathing room around all elements of the email.

  • Make sure there’s room for breathing room around all elements of the email. Take a look at the design of your podcast’s website, and use it as a guide to help you determine how much space should go around images and other visual elements in your emails.
  • Consider using a grid system for your email design. Most email clients won’t give you the full width of their window to work with (and if they do, you should use it). Grids are great because they allow you to create an image that will resize itself seamlessly when viewed on different dimensions like small mobile screens or large desktop monitors. But even if you don’t have access to an entire width of pixels in an email client, grids still make good sense because they ensure that everything looks good no matter what size viewport people are viewing it in.

Consider using alt text for images.

Alt text is an important accessibility feature, as it describes the image to those who are visually impaired. This is also helpful for search engines, which can’t read images like we do.

In short: alt text allows you to provide context for your visual content in a way that’s meaningful and useful either to people with vision issues or to search engines.

A carefully crafted email plan can help you build a powerful, dedicated audience for your podcast.

Email marketing can help you build a powerful, dedicated audience for your podcast. Email marketing is an opportunity to engage and connect with your listeners, build your brand, and grow your listener base.

Creating an email plan for your podcast comes with a few key benefits:

  • It lets you communicate directly with the people who support what you do
  • When used properly, it can be one of the most effective tools for building relationships with listeners
  • The fact that it’s personal makes it a great way to stay connected when you’re not around


You may be thinking, “Wow, this sounds like a lot of work.” But all of these efforts are worth it in the end. A carefully crafted email plan can help you build a powerful, dedicated audience for your podcast. And once you nail down that good audience and start to see your subscribers grow and continue to listen to every episode, it will get easier with time. In fact, as long as you keep planning ahead and regularly follow through on sending out those emails, it’s only going to get better and better!

Leave a Reply

Your email address will not be published.