This guide is your comprehensive resource to email marketing in 2023. In it, I’ll be covering everything you need to know about email marketing. The guide is designed around the conceptual framework of examining a specific element (which may not yet exist) within the context of its benefits and drawbacks, present state, and future potential. This, we hope, will help you develop a clear picture of how email marketing can help your businesses, as well as give you an idea of what we can expect from email marketing in the future.

This guide should be used for anyone who is currently looking at email marketing as a main source of their database. It will help you to know how to segment, how to engage and how to be successful in your campaigns.

Email Marketing Stats (Highlights)

  1. 4 billion people use email every day.
  2. 37% of businesses are increasing their budget for email.
  3. Mobile-friendly emails are used by the vast majority of email marketers as a component of their marketing strategies.
  4. The most effective email marketing campaign strategy is subscriber segmentation.
  5. 26% of marketers send emails more than once per month, while 33% send emails once per week.
  6. Over the past year, email engagement has increased, according to 77% of marketers.
  7. Email is the preferred method of brand communication for smartphone users.
  8. As a result of Apple’s changes to the Mail Privacy Protection, nearly half of marketers say they have altered their email performance metrics.
  9. A higher ROI results from testing your emails.

What Is Email Marketing?

Email Marketing for 2023: The Comprehensive Guide
source: oberlo

One of the most powerful marketing strategies that can be used is the use of email marketing. In order to reach their target audience, businesses use this method to reach out to them. Depending on the industry you are in, e-mail marketing can be used in a variety of ways. It is important to note that list building and follow-up are two of the most important components of email marketing. As well as generating leads, both of these components can also be used to retain current customers. In order to build your list, you may want to use email marketing as an example. A lead or retention email should then be sent to them to follow up on their interest.

The use of email marketing is a form of marketing. A company that uses electronic mailing services to send commercial messages to its customers. Using email marketing is a great way to keep your customers informed about your products and services, to build relationships with them, and to engage in conversations with them. In addition to this, we conduct a wide range of other email marketing activities as well. As part of the email marketing process, the use of automation tools to send emails is one of the essential functions. With the help of these tools, marketers are able to create and send email campaigns to their customers. Targeting specific segments of a target market in order to reach a specific audience. In terms of lead generation, email marketing is often used, but there are some limitations to it. It can also be used for branding, loyalty marketing, customer relationship management, and many other things as well.

Why Is Email Marketing Important?

In today’s world, email marketing is one of the most powerful and cost-effective methods of reaching your customers and prospects directly. In addition to that, it is a great way to start your sales process off right. It is very important for companies to use email marketing because it is an effective way to reach their target audience. It is important for them to reach their customers, generate leads, and keep their customers engaged in their business. In order to grow your business, you will need to invest in email marketing if you want to see it succeed. It is possible to reach out to potential customers through the use of email marketing. It is possible that they may not be browsing the internet or searching for your products on Google. If you want your email marketing campaign to be successful, then you need to prepare for it in advance. In order to create a successful email marketing campaign, the first step is to create a clear and compelling email message. As a way to attract potential customers, you will want to make use of images and text on your website, personalize your email marketing campaign and make it more effective. As part of your email marketing campaign, you will also want to follow up with your customers. As a result, you will be able to generate leads and email subscribers for your business.

Best Practices and General Statistics for Email Marketing

Email Marketing for 2023: The Comprehensive Guide
source: websitebuilderexpert
  • One in two media planners use email marketing. With 22% intending to use it for the first time this year, it will continue to increase. (2021 HubSpot Blog Research)
  • By the end of 2023, email marketing revenue is anticipated to be close to 11 billion. (2021 Statista)
  • 4 billion people use email every day. By 2025, this figure is projected to increase to 4.6 billion. (2021 Statista)
  • Every day, over 306 billion emails are sent and received. (2021 Statista)
  • Email marketing is used by 64% of small businesses to reach customers. (2021 Campaign Monitor)
  • Just 1.3% of brands are cutting their email budget, while 37% are increasing it. 2021 (Litmus)
  • Subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%) are the best methods for running email marketing campaigns. (2021 HubSpot Blog Research)
  • 26% of marketers send emails more than once per month, while 33% send emails once per week. (2022 Databox)
  • Based on the subscribers’ levels of engagement, 63% of businesses reduce the frequency of emails sent to them. (2022 Databox)
  • Compared to 78% in 2020, 41.5% of brands believe email marketing is extremely important to their company’s success. 2021 (Litmus)
  • Over the past year, email engagement has increased, according to 77% of marketers. In 2021, Not Another State of Marketing
  • The highest email open rates worldwide occur on Fridays (nearly 19%), while the lowest open rates (17%) occur on Saturdays. (2021 Campaign Monitor)
  • Because of Apple’s Mail Privacy Protection, 43% of marketers are changing the way they evaluate the effectiveness of their email campaigns, while 24% are holding steady. 2021 (Litmus)
  • By giving different KPIs priority, email marketers were able to adapt to recent changes in data privacy in the most significant way possible. (2021 HubSpot Blog Research)
  • The best email subject lines pique interest, offer promotional incentives, and are tailored to the interests of each recipient. (2021 HubSpot Blog Research)
  • Higher ROI is achieved by QA, A/B, and spam testing your emails. When you use testing for your email program, you can expect a return that is up to 28% higher. Lithium, 2022

Data on B2B email marketing

  • Email newsletters are the type of content marketing that 81% of B2B marketers say they use the most. 2020’s Content Marketing Institute
  • According to 64% of B2B marketers, their email marketing strategy was successful in achieving their company’s objectives for 2021. (2021 HubSpot Blog Research)
  • 15.8% of emails are either lost or are blocked by popular spam filters. (2022 Email Tool Tester)
  • New product and feature announcement marketing emails, according to B2B marketers, have the highest click-through rates. (2021 HubSpot Blog Research)
  • Email marketing typically uses automation for segmentation, drip or nurture campaigns, and the sending of triggered emails. 2021 (Litmus)

Marketing Statistics for Mobile

  • Mobile devices account for the majority of email views (41%), followed by desktop (39%). (2021 HubSpot Blog Research)
  • Without taking into account tablets, nearly 55% of all website traffic worldwide is produced by mobile devices. (2022 Statista)
  • Email is the preferred method of business communication for 46% of smartphone users. (2021 Statista)
  • The native email app for the Apple iPhone holds the largest market share, followed by Gmail. 2022 (Litmus Labs)
  • Almost one in five email campaigns are not mobile-friendly. 2020’s SuperOffice
  • Launching an email design that is mobile-responsive can boost unique mobile clicks by 15%. (2021, MailChimp)
  • Mobile-friendly emails are used by 56% of marketers as part of their email marketing strategy. (2021 HubSpot Blog Research)

Data on B2C email marketing

  • In their email marketing plans, 87% of B2C marketers use automation. (2021 HubSpot Blog Research)
  • At least once a month, 50% of consumers make purchases after opening marketing emails. (2022 Salecycle)
  • If you don’t send more than five newsletters per week, your audience will reward you with higher open and click rates. 2020 (GetResponse)
  • Compared to 38% in 2019, 60% of retail, e-commerce, and consumer goods and services businesses are personalizing emails based on past purchases. 2020 (Litmus)
  • A welcome email will be opened by more than 8 out of 10 recipients, resulting in 4 times as many opens and 10 times as many clicks as other types of emails. 2020 (GetResponse)
  • The open and click-through rates for the single message autoresponder email were an astounding 98% and 37%, respectively. 2020 (GetResponse)
  • Within the first hour of sending, nearly 22% of all email campaigns are opened. 2020 (GetResponse)
  • 15.8% of emails are either lost or are blocked by popular spam filters. (2022 Email Tool Tester)
  • Marketing emails, according to 59% of respondents, have influenced their purchases. (2022 Salecycle)
  • When developing their emails, 64% of B2C marketers take accessibility into account. (2021, Pathwire)

Demographics of Email Marketing in 2021

Email Marketing for 2023: The Comprehensive Guide
source: thrivemyway
  • 99 percent of email users check their inbox daily, with some doing so 20 times. 58% of customers among those people check their email first thing in the morning. 2020 (OptinMonster) Customers report that they check their emails at least once a day—84.3% of them. (2021, Pathwire)
  • In the United States, 35% of survey participants have two email addresses, and 28% have more than four. (2021 Statista)
  • Consumers read brand emails for 10 seconds on average. (2021 Statista)
  • According to 40% of consumers, their inbox contains at least 50 unread emails. 2020 (HubSpot)
  • The most popular method for American consumers to find brand coupons is via email. (2021 Statista)
  • The most crucial aspect of choosing whether to open an email is recognizing the sender, followed by having the time to read it. (2021, Pathwire)
  • 9.96% is the average bounce rate for all industries.
  • (2022, Constant Contact)
  • While 67% of Generation Z scans their inbox on mobile, 59% of Millennials use their smartphone as their primary email client. (2021, Bluecore)
  • The most personal channel for brand communications, according to 74% of Baby Boomers, is email, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (2021, Bluecore)
  • The most important measures marketers take to promote accessibility when creating their emails are writing succinct, descriptive subject lines, making links and buttons obvious, and maintaining succinct, simple paragraphs. (2021, Pathwire)

How to Start Email Marketing.

Email Marketing for 2023: The Comprehensive Guide
source: optinmonster

1. Choosing the right email marketing service provider is essential

It is important to work with a company that offers email marketing services if you are serious about your email marketing campaign. There is no way for your business to leverage email marketing automation without working with a provider in order to effectively send messages to large groups of contacts or subscribers without working with a provider.

As part of our service, you will also receive professional email templates, tools to help you grow and manage your email list, as well as tracking features that show you who is opening and engaging with your campaigns and messages.

2. Build a database of contacts that you will use to send out emails

There is a good chance that most businesses will already have some existing contacts from which to build an email list. Take a moment to consider your existing customers and people with whom you already have a relationship. Perhaps it is your business contacts who you communicate with on a regular basis; perhaps it is just a few supportive friends and relatives who can help you out.

I don’t want you to get discouraged if you’re starting from scratch when it comes to building an email list. You can start by placing a paper sign-up sheet near your register, adding a sign-up form to your website, and encouraging your social media followers and loyal customers to sign up as well.

No matter what you do, do not succumb to the temptation of buying an email list. An important part of email marketing is the building and nurturing of relationships; getting in touch with a smaller list of quality contacts would be more impactful than blasting out messages to thousands of people who don’t even know what your business is about.

3. Create an email marketing account for your contacts and add them to it

Add your contacts to your account once you have created an email marketing account and created a list of people to send emails to.

It is possible to upload a contact list from an existing spreadsheet, or to import contacts directly from a Gmail or Outlook account if you already have one.

Make sure that you organize your contacts into separate lists based on what you know about them, if possible. As an example, if you own a gym, you might want to create separate email lists for people who have taken swimming lessons versus those who have taken yoga classes, for example.

By doing so, you will be able to send out targeted emails based on the interests of the individual.

4. The next step is to set up your welcome email.

You should send your new subscribers a welcome email as soon as they subscribe to your mailing list.

As a business owner, it is very important to make sure that you send welcome emails as they serve as your first impression and reach people at a time when they are highly engaged with your business. When it comes to your welcome email, you can expect a higher than average open rate, so make sure you’re delivering value as soon as you send it.

I would suggest that you start your correspondence with a warm greeting, then provide an overview of what they can expect from you in the future, and then offer them something useful as soon as possible.

As soon as you have set up your welcome email, it will automatically be sent to all new contacts.

5. Make a template for sending emails that can be reused

It is now time for the fun part! In spite of the fact that you may not be a designer, you can still send beautifully designed, professional emails that look great on any device.

In the email templates section of Constant Contact, you will find hundreds of email templates to choose from – including timely templates to make your email stand out in the inbox.

When you are selecting a template, make sure that the layout is clean, eye-catching, and will help you convey your message as quickly as possible. Choose a mobile-responsive email template that looks great on any device. People scroll through their inboxes quickly – often while on the go – so make sure your email template is mobile-responsive.

As a next step, you should customize your template to reflect your brand. You can do this by placing your business’s logo at the top of your email, and linking the image back to the homepage of your website. Add in your business’s signature colors and create an email footer with your business name, contact information, and links to your active social media channels.

In order to ensure that you have these essential elements all set up, make a copy of your email and save a version of it as your master template for future use. By using this reusable template, you will not have to start from scratch and add in your branding every time you need to make a new one.

6. Write persuasive messages as part of your practice

There’s no doubt that this is one of the most frightening steps for a business owner to take. We all get writer’s block from time to time – it happens to the best of us at times.

The best way for me to snap out of it is to pretend that I am having a face-to-face conversation with someone and write down exactly what I would like to say to them if I were speaking face-to-face.

Additionally, it is important to follow a repeatable process and break your message down into three sections that are of the utmost importance:

  1. What are you offering? — Headline
  2. How will it be helpful to the reader? — Message body
  3. Is there anything they need to do next? — Call to action

There is a simple three-step formula you can use to help you stay focused so that you can write effective messages in a short period of time.  

7. Make sure you spend time on the subject line of your email

A subject line in your email is one of the most important lines of text in the entire email.

How come? There is a good chance that your subscribers will see your subject line even before they open your message. If you make a good first impression, people will not be able to resist opening the letter. It is likely that they will skip over your message without giving it a second thought if you write something bland.

In order to be effective, your subject line should be short and snappy – no more than 40 characters.

There are many ways to attract the attention of your audience, including asking a compelling question, setting an urgent deadline, or just teasing them with your message.

8. It is important to preview and test your message before sending it

There is no denying that it can be easy to slip up every once in a while, especially when you are just getting started with email marketing.

There is always the possibility of forgetting to add an important link or making an embarrassing spelling mistake right in the subject line of your email. Oh my goodness! It is unfortunate that there is no Back button when it comes to sending an email, so always make sure that you send yourself or a member of your staff a Test Email before you send out the full message to everyone on your list.

9. Please send your email (at the best time for you)

If you are going to send out an email, timing is one of the most important factors to consider when preparing the email.

Depending on who’s on your email list, the best time to send an email will differ depending on who’s on your email list and what your audience wants.

The information we have compiled is based on customer data, so we have been able to determine which day and time might be most suitable for your industry.

You can also create a consistent sending schedule and make sure that you adhere to it consistently. As an example, if you send out a newsletter on the first of every month, your audience will come to expect it in their inbox on the first of every month.

10. Keep track of your progress

Don’t let yourself be fooled into thinking that email marketing ends with a send – it doesn’t. Over the course of time, you will want to keep track of your open rate, click-through rate, unsubscribe rate, etc., and work on improving them as you go.

In order to get real results from your email marketing, you need to have a good understanding of how each email performs so that you can improve it and gain more insight into your customers and subscribers.

It is a good idea to spend a few minutes studying your email reports in order to find out information like who opened your email, who clicked on specific links, and what information your readers found most interesting.

Even though it is important to know how engaging your campaign messages are, you should also keep track of actions that take place outside of your campaign emails. Can you tell me how many of the clicks to your donation page are translating into actual donations? Can you tell me how much money has been raised from a single email?


Email marketing is a powerful marketing tool that can help you grow your business. By optimizing your email marketing campaign for success, increasing your email marketing results, and increasing your email marketing cost, you can reach more potential customers and boost sales. Use convenientmails that are convenient for your customers and increase the effectiveness of your email marketing campaigns toreach more people. Finally, increase your email marketing sales by using effective email marketing tactics to personalizedize each message and increase engagement with your customers.

Read previous posts on 8 Email Marketing Metrics & KPIs to Track and Importance Of Email Marketing Tips for further information.

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