What are the most effective email marketing growth hacks? Let us first understand what an email marketing growth hack is in layman’s term. It is an effective tactic that has proven to significantly increase email marketing results . Now that we have understood it, let us look at 21 best Email Marketing Growth Hacks which will help you to increase open rate, click through rate, conversions and bounce rate. Whenever you send out an email don’t just think about the people on your mailing list but also about those potential customers who are not yet on your mailing list but are likely to be interested in your product or service. They need to be attracted to your product so that they can make you money by making purchases from you. This is how they will make you big money. As marketers we are always looking for new and exciting ways to grow our business. These email marketing growth hacks will help you to generate more sales and profits without spending a fortune. Hopefully after reading this article you will be able to tweak your email marketing strategy and achieve better results.
Understanding how to create and use the right email marketing hacks for your business can make a real difference in growing your leads and customers, and ultimately makes more sales. Effective marketing is all about experimentation, research, and implementing just the right tactics for your business. These are important things to consider when looking into how to improve your e mail marketing. Having a strong, targeted lead magnet will help you collect leads and convert them into customers. Using social media ads to promote your opt in freebie is a great way to get people excited about what you offer. It would be best to think of a strategy that works for your own business and implement it to see the results for yourself. One of the most effective marketing hacks if you are an online store is to restrict your email content to announcements of new products or sales. You will still achieve 90% of the sales, but at a lower cost for your business. If you need to test different subject lines, send out separate batches of emails with different versions and measure the success rate. The key message here, is don’t over spam your emails!
If you’ve ever wondered how to use email marketing to boost sales, open rates, and engagement with your customers, the short answer is: try writing better emails. Sure, that’s a little bit of an oversimplification (there are plenty of other factors at play), but it’s also true that companies who put thought and care into their email campaigns often reap the benefits. For example, if you scroll through your own inbox right now and look at all the messages from companies vying for your attention, you’ll probably notice that some get opened while others go straight to trash. Why? Chances are good that it has something to do with what’s in the subject line—and maybe even with how well-written or personalized those messages are overall.
So if you’re looking for ways to improve your email marketing results—or just want a refresher on some time-tested best practices—we’ve got some great tips compiled below based on insights from our own experience!
Treat your subject line like a headline.
The subject line is the most important part of your email. It’s also the first thing recipients see, so it’s crucial to make sure it’s compelling enough for them to open and read.
Here are some tips for writing a great subject line:
- Be sure to include the word “free” in your subject line. This is something that many people will search for when they’re looking for information online, so putting it in your subject makes sense!
- Make sure that your subject line is short and sweet (no more than 10 words). Too much information can overwhelm people and cause them not to read further down into your message.
- Never forget who sent you this email! Instead of just saying “Hello” or “This is our newsletter,” identify yourself by name first (e.g., “Hi [Your Name]!”) before announcing what kind of offer you have included in this particular email blast
Send emails that include useful tips or hacks.
A useful tip or hack can be a great way to engage your audience and grow your email list.
If you’re not sure what we mean by a “useful tip or hack,” here are some examples:
- How to use Gmail shortcuts to save time (and get more done)
- The best apps for organizing your photos on iPhone and Android
- An easy way to organize all of your passwords so they don’t fall into the wrong hands (hint: it involves using an app like LastPass)
Use videos or GIFs in emails to capture attention.
Adding videos or GIFs to your emails can be a great way to capture attention and add personality. The most important thing is that you want the video or GIF to relate directly back to the message of your email.
- Use videos or GIFs for urgency – Adding a video that shows how quickly products are selling out, how long people have been waiting for an item in stock, etc., can help create a sense of urgency around the products you’re promoting.
- Use videos or GIFs as part of your value proposition – If you have something amazing going on at your business (like a new product launch), then it’s worth showing off in an email! For example, if you’re launching an exclusive limited edition t-shirt design and only 100 will be made available online, then show what making those 100 shirts looked like by creating an animated gif using photos from the process (this could also work well if there’s some kind of behind-the-scenes element). This will add personality and make your audience feel more connected with your brand since they’ll get insight into how things are done at yours business.
Use a video thumbnail in your email with play buttons.
If you’re sending out an email with a video, use a thumbnail image that will catch the viewer’s attention. A few seconds of footage and some fast-moving graphics can be enough to get people to open your email.
You should also consider including a play button right in the body of your email. With this simple addition, readers can press play immediately without having to click on anything—and they won’t have to wait for an embedded video from YouTube or Vimeo to load either!
Make sure emails are optimized for mobile devices.
Responsive design means that your emails will look good on any screen size, whether it’s a desktop computer, laptop, tablet or smart phone. To make sure your emails are optimized for mobile devices:
- Use a responsive design. If your email is not using a responsive design, it won’t resize to fit the screen size of the device being used by the recipient. This can result in small text and image quality issues when viewing from certain mobile devices.
- Use a mobile-friendly font. Mobile device users don’t always have access to high-resolution monitors like those found on full-sized computers and laptops, so it’s important that you choose fonts that are clear at smaller sizes (e.g., Verdana). You may also want to consider using serif fonts as opposed to sans serif fonts due to their increased readability even when rendered at very small sizes on smaller screens (e.g., Times New Roman vs Arial).
- Use a mobile-friendly layout and CTA button placement so they don’t get lost or blocked by other elements within the email template such as images or buttons—this should be fairly easy since most email service providers provide this kind of functionality out-of-the box! Make sure these elements aren’t too close together either; otherwise they could overlap with one another which would be difficult for recipients viewing these messages on their phones because there wouldn’t be enough room between them all!”
Personalize the content of your emails.
Personalization is all about understanding your audience. The better you know your customers, the more personalized you can make your content.
To get started, use what information you have on hand: their name, interests and location are great places to start. You could also use their history (e.g., purchase history or subscription status) or demographics (e.g., age range).
Segment your audience and craft email content tailored to their interests.
Segmenting your audience allows you to send more targeted emails. For example, if you have an email list of 10,000 people who registered for a conference in New York City and another of 10,000 people who signed up for a conference in Miami Beach, you should be able to segment them into two different lists and then send emails about each event separately. This way, people who are most interested in one event aren’t forced to receive lots of other irrelevant information from you.
Put a face to your name by using real photos of people in your company in your emails.
If you want to build trust and make your brand more relatable, use photos of real people in your company.
I know what you’re thinking: “But my company is small! I don’t have any photos of people.” That’s okay. Just take a quick photo with your phone and send it to one of the employees at the office who has an iPhone or Android device (or even a Windows Phone). Then, using an app like Photo Booth on MacOS or Snapseed on iOS devices, edit out any identifying features such as glasses, facial hair or tattoos so that when you post it online for all to see it still looks professional but doesn’t give away too much about where exactly this person works.
Use emojis to stand out and add personality (and even some urgency!) to messages.
Did you know that emojis are a great way to stand out in your email marketing messages? They’re also a great way to add some personality and urgency to your emails.
Emojis are a fun new feature that can be used in email marketing! Take advantage of this opportunity by including them in your messages as often as possible, but not too often—you don’t want people thinking you’re sending them spam. Add some personality with emojis such as:
- Smiley faces – (:)
- Hearts – (*)
- Stars – (*)
- Flags – (:)
Other popular emojis include:
- Frogs – 🐸
- Pot Leaf – 🌱
Ask customers to opt into receiving more emails from you.
If you have a new product or service, ask customers to opt in to receive more emails from you.
Ask for their email address and permission to send them promotional offers. This is a good idea because you can use this information to help the user with your product or service.
Make it easy for people to share content by including social icons and buttons in your email marketing campaigns.
- Make it easy for people to share content by including social icons and buttons in your email marketing campaigns.
- Include a link to your social media profiles, website and blog so that readers can learn more about you or follow you on social media.
Give customers a taste of what’s to come by including a preview of content or products in your email copy.
You can give customers a taste of what’s to come by including a preview of content or products in your email copy. It’s like giving them an appetizer before the main course, so they’re excited when they read through your newsletter.
A good example of this is how TheSkimm does it: “Here’s what you need to know today,” the email says, with links to their top stories and videos. This way, readers can see which story they want to read first without having to click through multiple pages or scroll through long text blocks—and it makes reading the whole newsletter seem much less intimidating than if everything was on one page!
Create an affiliate program and let other businesses sell for you.
Many companies, even those with a small budget or limited marketing resources, can benefit from affiliate marketing. Affiliate programs are simply relationships between you and other businesses that allow them to sell your products and services on their own websites.
A good way to find potential affiliates is through Google – search for “Affiliate Program” in your niche and look at who is currently running one. You can also run searches for “Affiliate Marketing” and “Partnerships”.
You’ll need a dedicated page that explains how the affiliate program works (make sure there’s an application form) and make sure it’s easy for people to join it by adding social sharing buttons next to the call-to-action button on the page (or even better – add one below!). This will increase your conversion rate when someone clicks on the link from Facebook or Twitter because they know what they’re getting into before they go anywhere else!
Run podcasts and include links in related email marketing newsletters and messages.
Podcasts are a great way to build your brand, audience, business, influence and network.
Podcasts work best when they’re tied in with something. For instance:
- If you have an email list of people who like your podcast, send them an email about the episode you just published.
- If you have a product or service that would help people with what they learned in the podcast (and it doesn’t cost much/anything to get), offer it as part of the show notes or somewhere else on your website.
Write short, compelling snippets that convey value at the beginning of every email you send to subscribers—so they’ll know what’s inside if they catch a glimpse on their phone screens, for example (Scrolling through an inbox on mobile can be like walking through a gallery, with plenty of interesting art along the way—but no time to stop and ponder each piece.)
In this section, we’ll talk about writing short and compelling snippets that convey value at the beginning of every email you send out. This is important because inboxes are like galleries—they’re full of interesting art to scroll through, but there’s no time for each piece to be lingered over.
Writing short and compelling snippets is also the best way to ensure that your messages get read by subscribers who aren’t necessarily interested in all of your content—but who might catch a glimpse on their phone screens when they’re walking around town, or waiting in line at a coffee shop with nothing else to do (and therefore plenty of time).
It’s time to take your email marketing efforts to the next level. Prioritize the customer experience, personalize content for different audiences, experiment with your delivery time(s) to see what works best (e-mail open rates tend to peak around 10:00 am and 2:00 pm), or try other new strategies like using video or Gifs in emails! Remember: we’re here for you every step of the way.