When it comes to getting people to click on our leads, email subject lines are one of the best marketing weapons at our disposal. That makes it more important than ever for us to include the right words and phrases in our subject lines. In reality, the only real way to improve your email marketing is to test different subject lines and see what results you get. Once you see what works best, stick with it and make it a part of your routine. If anything changes, you can always adjust going forward. Building a strong database of contacts will be essential here – but if all else fails, just ask yourself “what would Jay Baer do?”.
Some people have a natural knack for writing, but most of us don’t. Thankfully, the process isn’t as complicated as one might think. Successful headlines all follow a basic formula: identify your audience and focus on what’s in it for them. Doing so will ensure you’re always creating email headlines that resonate with your reader. So if you’ve ever been stumped trying to create an enticing headline for your next email campaign, now you’ll know exactly what to do. There are many types of emails that can be categorized as sales emails, so this certainly isn’t an exhaustive guide. However, using the email marketing strategy guides provided above, you will have a variety of different tools to use for crafting your own sales emails. Use these tools during your next sales email campaign and you’ll be sure to increase open rates and boost your sales.
While most users do delete or ignore marketing emails, a small percentage of them actually open and read the email contents. In fact you should encourage your prospects to open the email and start reading. So create an email subject line that persuades the user to read your contents. The more important point is to ensure that your subscribers are getting relevant and useful information on a regular basis. The content is king and it’s the only thing that can make you grow in terms of subscribers! The most effective headlines are clear and concise. Avoid ambiguous subject lines: if you don’t know what the message is about, you won’t open it. These catchy email subject lines will help you create more attention-grabbing messages that promise high-impact content. Think about your own email inbox. You see a few dozen, maybe even a couple hundred emails from people asking you to do something or buy something. How many of these emails do you respond to? The ones with the most compelling subject lines. It’s true, an email subject line is the first impression your subscriber gets. It’s what they read before they open up your email and decide if they should even read it at all. If you see the results for any of these email subject lines compared to your own, don’t feel bad. There are some things you can do to increase your click-through rate and make more sales. That being said, it’s important not to get too hung up on what your subject line could be. Keep in mind that it’s also making a lasting impression on your customers, so make sure they’re a positive one!
Email newsletters are a great way to reach people, whether you’re sending it out to customers or your family members. The best way to get people to read your email, though, is with an intriguing headline that’ll get them to open your message. Here are nine email headlines that’ll keep readers’ eyes glued to the screen:
Tell them how you can help.
The first step to creating great subject lines is to write in a way that speaks directly to your recipients. For example, if you were writing an email with the goal of generating new business leads and you offer services like website design and development, you might want to try something like this:
- “You should hire us because we’re awesome.”
- “We can make your website look amazing.”
In other words, tell them exactly what value proposition you’re offering them. This is important because it helps ensure that people know exactly what they’re signing up for when they read this email or click on the link within it (which will then take them somewhere else). If we don’t understand why our friends would want help from us, then we likely won’t ask them for help ourselves!
Appeal to the ego.
It’s not enough to just tell your readers that you need their help. It’s important to appeal directly to the ego of your reader by letting them know how special they are, and why they should care about you. You can do this by saying things like:
- “I need your help.”
- “You’re the only one who can help me.”
- “You’re my best friend.”
Address their pain points.
People need to know what they’re getting out of the deal. In order to do that, you have to address their pain points. Pain points are things that make people unhappy or frustrated, and they are things that people want to fix. They can be as broad as “I hate having no money” or “I hate eating food with more than two ingredients.” The key here is being specific about what it is your audience wants—and then addressing it head-on in your email copy.
Here are some examples of pain points:
- I don’t have enough time.
- My relationship with my family isn’t great right now.
- I’m stuck at a dead-end job and don’t see myself moving up anytime soon (if ever).
Ask a question.
Asking a question is an easy way to engage your audience and get them to take action. People like being asked their opinion, especially when they can share it on social media or email it to their friends.
But don’t just ask any old question—you need one that’s relevant to your audience, easy for them to answer quickly (with a simple yes or no), and doesn’t require much effort from them.
Make an announcement.
Announcements are great ways to get people’s attention. You can announce a new product, service, or feature; a new hire; a retirement; or even a promotion. Announcements give your audience something to look forward to and are an effective way to gain trust with your customers.
Fill them in on a secret.
- Use a secret.
This is a headline that’s easy to write and still very effective. Make it a secret that is related to their pain points, like “How many of your customers’ questions go unanswered?” Or, “Is your website really responsive?” If you’re not sure what kinds of problems they’re facing, ask them. You can also use the secret as part of an intriguing question or statement; this approach is especially useful if you have some insider knowledge about their business: “How many customers have left because they couldn’t get in touch with anyone at your company?”
- Build curiosity about what’s behind the curtain.
Headlines like these take advantage of our desire for new information and experiences by asking something open-ended on which readers can speculate—in other words, make them curious!
Use a pun or pop culture reference.
- Do your research. By that I mean, know the person you’re talking to and what they like. If you have a sense of humor and are quoting from a movie or song that’s popular with your audience, it can be a great way to relate to them and draw them in. You don’t want something too obscure or too obvious—you want something just edgy enough so that someone who doesn’t get it immediately feels less embarrassed about not knowing what you’re talking about right away (because we’ve all been there).
- Be careful how long it is—too short might seem incomplete; too long will probably bore people into thinking they don’t care anymore.
- Be careful how short it is—no one wants an email subject line that’s only one word!
Make it personal.
When it comes to the subject line of your email, the key is relevance. If you can’t think of a way to make the subject line relevant to your recipient, then it’s time for a new approach.
Asking yourself “what would make this email worth reading?” or “what would make me open this email?” will help you determine what kind of value there is in your message for them. It’s also important that when addressing someone by name in an email, you actually use their name; if you don’t know their name, use either the company name or some other identifier like “receptionist.”
Be funny (if your audience likes that).
Humor is a powerful tool. If you know your audience, and you know that they are receptive to humor, then by all means use it!
If you’re not sure about either of those things, maybe don’t go for the funny.
A good headline is the first step toward getting your emails opened and read, so have fun with it!
The most important thing to remember when crafting a headline is that it’s the first step toward getting your emails opened and read. That means you need to have fun with it! Don’t be afraid to be creative, funny, personal or punny— people are more likely to open an email if they think they’ll enjoy what they find inside.
You’re probably already exhausted just thinking about all these options, but don’t stress: the most important thing is to have a good time writing your email marketing headlines. After all, that fun attitude will come through in your writing and make you seem more approachable to your readers. Plus, if they can relate to what you’re saying by laughing along with you or nodding their heads at your shared experience, they’re much more likely to open up and want to hear more about what you have to say.