There is a great deal of information that can be gained from reading the various Resource eBooks we’ve shared here on blog.sleekdevices.com. We’ve broken it down into bitesize chunks that will help you with various aspects of your blog’s design, not to mention how HTML works. Hopefully, you’ll find the kind of blog ideas and techniques we’ve shared helpful and useful for your own design business. There’s no denying that emails can play an important role in any marketing campaign, from generating awareness to securing a purchasing decision. Modern email marketing software makes it possible to engage, customize and track contacts. As you continue to automate your email campaigns, make sure you design and optimize your emails for maximum effectiveness so that they get delivered, opened and read. Sony’s approach to email marketing, in addition to the rest of their product development, has shown that they take email marketing very seriously. And, frankly, we also think this email bundle is pretty darn awesome.
This is a nicely written roundup of email template design tips, for designers and for non-designers alike. After reading this article you’ll have a good understanding of how to choose an email template, and why. You might also end up with a visually pleasing email that is well designed, although it will not win any awards in the design category. There’s no denying that email marketing has become more than just an important way to market your business in the past several years. It can be a crucial marketing tool, and one that you’ll want to do right .As the pace of digital communication continues to grow, email marketing is becoming ever more important to the working landscape. When it works well, nothing improves your brand or helps you push sales as effectively as an email with a personalized message. That’s why it’s so important to take the time upfront to ensure that your email marketing is functional, professional and most importantly—not falling short of its mark. It may sound like a no-brainer, but we still get the occasional questions about email marketing (and more specifically, how to create a basic newsletter for your WordPress site). It’s an important topic, and it deserves its own article. Perhaps one day this will become the focus of an entire post—but until then, be sure to check out our recent guide to marketing via email.
Email marketing is still a big business, and it isn’t going away any time soon. So why is it that we keep seeing more and more unprofessional emails being sent out by companies? Today, I aim to cover some of the common mistakes people make when creating an email marketing campaign, which could help you create a collected information plan, which can be used in future campaigns. Email is one of the simplest ways you can communicate with your audience. With a few tweaks, you can create an email campaign with the right tone to attract and retain customers. But you need to be careful—toned down emails won’t get your brand seen by its target audience, but they could also turn them off. You want to be fully transparent and truthful with your target audience, but doing so isn’t easy since most of us interact with others in social settings. It’s a good idea to take advantage of whatever automated tools are available to increase the effectiveness of your email marketing efforts. Whether you’re running a digital campaign from your own domain or from a platform like MailChimp, you might still run into trouble with uncovering any issues that could affect your open rates. Don’t let that stop you from trying out a different approach to maximize your open rates, though. It’s worth a shot, right?
It’s a good idea to take advantage of whatever automated tools are available to increase the effectiveness of your email marketing efforts. Whether you’re running a digital campaign from your own domain or from a platform like MailChimp, you might still run into trouble with uncovering any issues that could affect your open rates. Don’t let that stop you from trying out a different approach to maximize your open rates, though. It’s worth a shot, right?
It’s a challenge to craft an HTML email that is both gorgeous and accessible. With the rise of webmail clients like Gmail, Outlook, and Yahoo, we marketers must design and code our emails with an ever-growing audience in mind. To accomplish this task, you need to know what works best across all these various email clients and platforms—and what doesn’t. Here are five of the most important e-mail marketing HTML best practices to keep in mind as you create your next campaign.
Use clean, well-commented code.
The best way to ensure that your email is easy to read and understand is to make sure that it’s as clean and well-commented as possible. Use comments to explain the purpose of each element, attribute, tag, or class. This will make it much easier for someone else (including yourself) to edit the email later.
Avoid presentational HTML
Avoid any presentational HTML in your emails.
Use semantic HTML instead, so that email clients can understand what they’re displaying.
This is the most important email marketing best practice. If you decide to use an image in one area of your email and not another, it probably makes sense that it would be styled differently depending on where it appears and how it fits into the flow of your copy. But if you took a step back for a moment and thought about whether or not images should be styled differently based on their context, you’d realize that this isn’t necessary at all! And even if it did make sense to do so from a design perspective (which again — we don’t think it does), CSS is much better suited for creating those styles than presentational HTML is anyway.
Optimize your HTML for email.
- Use tables for layout.
- Use inline CSS. It’s okay to use external stylesheets, but it’s more efficient to bundle the CSS with your HTML and send it all in one request.
- Use inline images, videos, audio and Flash objects (like iframes). These elements increase file size dramatically, so don’t try to include everything at once—put them on a separate page and link them as needed—but there will be times when you need something really big right away (like an image or video) that doesn’t make sense to put somewhere else on your website yet. You can also use an iframe or two if you want content from another site next to yours without actually embedding that entire page inside of yours; this approach creates an overlay window in which the visitor will see content from both sites side by side or one atop another depending on how they’re set up together visually within your email message design code block(s).
Choose the right fonts and colors.
The fonts you choose can have a big impact on how your email is perceived. You should avoid using any font that’s too small or too big, since this will make it difficult to read your content. Additionally, you should use light fonts on dark backgrounds and vice versa—if you use both at the same time, it’ll create an unattractive effect.
Keep your CSS inline.
Inline CSS is the most efficient way to add styles to your emails. It’s easier to read, easier to maintain and faster-loading, making it a much better option than external stylesheets.
- Inline styles are faster because they don’t have to load from another file (like an external style sheet).
- They’re also easier for developers to debug; you can easily see what’s being styled where when you’re working on your code in the browser’s developer tools.
- There’s no risk of collisions between different parts of one site using different versions of the same CSS files (which could cause issues if they use similar IDs or classes).
Making great html emails is complicated but make sure you at least know these practices
Making great HTML emails is complicated, but here are some simple practices to get you started:
- Use clean, well-commented code.
- Avoid presentational HTML where possible.
- Optimize your HTML for email clients.
- Choose the right fonts and colors.
- Keep your CSS inline—it’s cleaner and more efficient than externalizing CSS in a stylesheet like an image or link (especially because those can be cached by Gmail).
Don’t worry if you are just starting out with email marketing or have been doing it for years. As long as you keep up with the latest trends and make sure you’re aware of common mistakes, your emails will always be engaging and effective.
Use these tips to create html emails that will convert more email subscribers into customers. Remember to only use clean code, avoid presentational HTML, optimize your email so it works on multiple devices and make sure your CSS is inline! Don’t forget about using great fonts and colors as well! Keep these best practices in mind during every step of the process from design through testing before sending out your next campaign. This way you’ll never have an issue again with HTML errors causing poor performance in your campaigns. Put them into action today!