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Email Marketing In Hubspot

Hubspot is one of the most powerful tools for professional email marketers and it can help you connect to your customers on a deeper level. Hubspot helps you with everything from tracking what links work best, to helping you plan your email marketing better. It takes an already vital marketing tool and turns it into something astounding. If you are into digital marketing then it would be good for you to know about the Hubspot Email Marketing certification. This email marketing training is a free course (You just have to register) and will provide you with a detailed guide to kick-start your journey as a certified email marketer. It is advisable to learn more about this course so that you can get the best out of it. So if you are involved in digital marketing, then stick with us and keep an eye on our upcoming articles on Digital Marketing Certification on different aspects of the industry.

HubSpot provides excellent email marketing feature to help you organize, create and send your marketing emails. It combines advanced automation capabilities with the convenience of drag-and-drop editor to get the best results very quickly. It may not look as professional as dedicated email tools such as Mailchimp, but it can surely match its performance. As you can see, there are a ton of differences between HubSpot and MailChimp. Although it might be tempting to pick the one with the pricier price tag, read all of the benefits before deciding. If you’re willing to put in the extra time to learn HubSpot, it definitely can make your email efforts more efficient. It’s also worth noting that if you email company has a higher HubSpot Conversion Certification exam passing rate than in other areas, they may have put more time into mastering the platform. In this case, it might very well be worth the extra cost upfront, then you’ll end up saving on cost down the road if you pass a test without having to pay for re-takes. Keep in mind that the first step in implementing an email marketing strategy is to make sure your content is up to par. If you have a blog on your website, share your content or links to it via email. Start by sharing the articles or blog posts that received the most views, likes and shares. You can even encourage social shares with an email campaign by offering something of value, such as a complimentary report, white paper or coupon.

HubSpot is a great email marketing service. It’s not just for beginners but those who started using it very early and feel the need for more advanced features. As mentioned before, it is possible to use their free version for a prolonged period of time. If you are managing a business, then you will realize the importance of having an email marketing service. Email listing is one of the strategies that helps you to have a continuous flow of internet traffic on your website. This gives your website a good reputation and more exposure by the visitors. A well-planned email marketing strategy can get your website noticed. The best way to do this is to create an interactive contact between your customers and website. Email marketing is not just an old technology, but it a growing trend these days. It can be used to increase sales and promotes business growth through constant communication with clients. The takeaway: email marketing cannot be neglected. There are two main goals of email marketing, to grow your business and to increase your ROI. In order to achieve these goals, you need a well-planned and creative email that you send out on a regular basis. Effective use of analytics will help you get the most out of these emails. Remember, the success of your email marketing campaign depends on how good your data is.

Email marketing is all about creating personal connections between companies and their customers, prospects and subscribers via email newsletters, drip campaigns, automated workflows and more. HubSpot provides marketing professionals with the tools to track how their emails are performing across devices, find out what people are doing once they read an email and manage lists of subscribers. Here’s an overview of how you can do that efficiently in HubSpot—and if you’re a marketer at a new or growing company looking for an all-in-one marketing stack to help you get started on your email marketing journey, sign up for a free trial of HubSpot Marketing today!

Get your emails opened.

  • Get attention. Your subject line should be short and to the point, but it should also be interesting enough for a potential customer to want to open your email. The best way to do this is by including compelling information in it that the reader might not have been expecting or could use right now. Think about what people are looking for at various times in their day:
  • Send out relevant content at specific times of day (e.g., send an article about morning routines on Monday morning).
  • Use a personal tone when writing emails (e.g., say “thank you” instead of “thanks”).
  • Provide value with every message by giving away valuable information or resources that customers might have been searching for (e.g., write “10 Tips For Making Your Home Smells Cleaner”).

Keep readers’ attention.

  • Keep your readers’ attention.
  • Use compelling subject lines and images.
  • Use a compelling call to action.
  • Include relevant links in the body of your email, but don’t overdo it; if you send more than one link per email, you’ll probably annoy your readers—and they won’t want to continue receiving emails from you.
  • Add an eye-catching link in the footer that leads directly back to somewhere on your site (ideally with more information about whatever product or service was being discussed). This will encourage people who haven’t converted yet to do so right away!

Encourage the right actions.

As we’ve discussed, one of the best ways to entice your new subscribers is by giving them a clear call to action. Use CTA buttons that are big and bold so they stand out from the rest of your emails. You’ll want to make sure that you’re using specific language when referring to what you want subscribers to do next—for example: “Learn More,” “Subscribe Now,” or “Get Started.” This way, it’s obvious what action your readers should take.

If you’re having trouble coming up with an effective call-to-action button or text for your email campaign, Hubspot has some great examples on their blog!

Build a valuable list.

With all the hype around email marketing, it’s easy to forget that the foundation of your email strategy is a good list. A strong list starts with having a clear reason for collecting emails and continues with consistent engagement through nurturing and segmentation.

There are tons of ways to build an audience, but here are three tried-and-true methods:

  • Use opt-in popups on your website. These form fields can be placed at multiple points throughout the user journey, but they should always encourage people to subscribe by delivering value upfront. Start by asking them to subscribe in exchange for an ebook or white paper—or better yet, something exclusive like a discount code or early-bird access to an event you’re hosting. Then follow up with offers as you build relationships with these new prospects over time: perhaps update them on recent content releases or promotions as part of regular newsletters meant specifically for those who signed up via this method (like our weekly Hubspotters newsletter).
  • Run contests on social media channels like Facebook or Twitter where users subscribe in order to win prizes such as swag items or even cash prizes! You could also hold a contest where they get entered into raffles—but make sure there is some sort of incentive tied directly back into what you do so they’ll want more info from you down the line (e.”

Optimize your emails for mobile devices.

  • Make sure images are optimized for mobile.

Images take a lot of time to load, especially on mobile devices. If you have a lot of images on your page and you want it to load quickly, make sure that they’re optimized for mobile. You can do this by using the “mobile” tag in your image code or simply placing “” around the image URL in order to force HubSpot CMS (our content management system) not to show any images when viewed on a desktop browser but show them (and thus optimize them) when viewed on a mobile browser.

  • Make sure text is readable. Text should be readable regardless of how it’s accessed: whether it’s through an email or online in one’s inbox.* Ensure links are clickable.You want links within emails to open up new windows so readers can easily navigate from one page to another without leaving the email client itself.

Track how your emails are performing across devices.

Hubspot’s email marketing software is built to help you track how your emails are performing across devices. You can see open rates, click-through rates, and email engagement metrics for each device type in your list. These numbers will show you what devices are most popular with your subscribers and which ones aren’t performing as well as expected.

You can also use this data to make decisions about how best to reach out to your customers in the future—and whether or not they need new content on their preferred devices!

Email marketing is all about creating personal connections between companies and their customers, prospects and subscribers via email newsletters, drip campaigns, automated workflows and more.

Email marketing is all about creating personal connections between companies and their customers, prospects and subscribers via email newsletters, drip campaigns, automated workflows and more.

It’s a great way to connect with customers on a one-to-one level. It allows you to promote your business in an easy way that’s not intrusive or spammy to those who don’t care about the content you’re sharing. It can help you build relationships with the people who matter most: your customers!

HubSpot offers powerful email marketing software tools that make it easy for anyone to create beautiful emails that convert visitors into leads no matter what stage they’re at in their buying journey (or whether they’ve just signed up).


So, now that you’re armed with the knowledge of how to take advantage of email marketing and inboxes in HubSpot, what are you waiting for? Start by creating a list in your HubSpot account. Then create an email campaign and send it to your new email list!

As you grow more comfortable with sending emails, start exploring more advanced campaigns like automation workflows and drip campaigns. With the right marketing tools like HubSpot at your disposal, all things are possible.

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