In Instagram marketing, you are competing with thousands of other business and businesses which is creating a trend of the number of businesses that use the social platform to build their brand, target their audience and grow their business. And If your posts don’t show up in your followers’ feeds, then you are silently losing this competition. Using email marketing in conjunction with Instagram can increase your company’s website traffic and sales. New strategies are also allowing businesses to grow on Instagram with less organic exposure- namely launching giveaway contests on the app. These contests already have a large following from users eagerly waiting for next contest that may involve anything from ringtones to their favorite brand of clothing. There are numerous platforms for businesses to launch giveaways, including Gleam, KingSumo, PrizeMob, and others. If you are looking to build and grow an audience the effective way, then you can’t go past Instagram’s advertising platform. It is free to sign up and even if you don’t use some of their more advanced features in the beginning, at least you can get started today.
Email marketing is one of the most powerful and effective marketing strategies for businesses. It provides them with a cost-effective way of reaching out to their customers, developing a strong relationship with them and increasing sales. These days, people prefer personalized digital information rather than stuff greeting cards. As of 2014, 18% emails are opened on mobile devices every week which makes email marketing an effective way for digital marketing strategies for businesses. It can be hard to create an Instagram community, especially when you don’t have a pre-established base of followers. Fortunately, just like with any social media platform, there are several best practices that will help you gain followers and entice engagement. The tips in this article can help you establish your business’ Instagram presence no matter where you’re at with the platform.
Social media has profoundly changed the way people consume information, form relationships and develop communities. Now this generation is on the edge of finding a new way to express themselves that is uniquely their own expression. We call it social networking and it is up to you to learn how to market your business in this medium. When you read each blog post remember this. There’s no point in telling the reader what they already know. Think about what points you can make repetitively, then add a more interesting spin to it each time but still keep it compelling. If you want to stay relevant in your customer’s lives, then it’s crucial to keep your content fresh and up to date. The longer you wait between updates, the greater the chance that your followers are going to start following other brands that post more frequently. You can also experiment with posting at different times of the day, when your audience is more likely to be checking their Instagram feed.
Email marketing and Instagram marketing go hand in hand. While Instagram is often used as a platform for influencer marketing, it can also be an extension of your email campaigns! Here are some tips to help you make the most of each:
Make your Instagram account an extension of your brand, not just a way to capitalize on influencer marketing.
In order to create a successful Instagram marketing strategy, you need to think about how your content will fit into the bigger picture of your brand. It’s important to consider what makes your company different and why people should buy from you. If you can’t answer these questions, it might be time for some soul-searching.
You’ll also want to make sure that any influencers or creators that collaborate with you on projects have a similar vision as yours when it comes to what they hope their audience will get out of their involvement with you.
As an example, Star Wars: The Last Jedi director Rian Johnson used social media (primarily Instagram) as an extension of his film’s promotional campaign by posting photos and videos that were relevant as well as fun for fans but also served as teasers for future installments in the saga without spoiling anything major about them. This shows how influencer marketing can be done right if done properly!
While it’s fun to see who is checking out your Instagram page, remember that it’s not just about who you know.
While it’s fun to see who is checking out your Instagram page, remember that it’s not just about who you know.
If you’re new to Instagram or just want a fresh perspective on the platform, here are some of the best tools we use:
- Iconosquare (https://iconosquare.com/)
- SumAll (http://www.sumall.com/)
- Later (https://laterapp.com/pricing) – this is an app that lets you schedule posts in advance so they go live at a specific time at night when most of your followers are online and can see them! It also has an awesome analytics dashboard where you can track how well your posts perform over time so that way when someone asks if their post did well by comparing it with other similar posts on their feed or in a hashtag, then now there’s something concrete they can point towards instead of “I don’t know”. Plus there’s lots more cool stuff like polls & quizzes too!
Utilize Instagram’s features, including stories and highlights, to keep users coming back for more.
Use Stories and Highlights to Build Your Audience
Instagram stories is a feature that allows users to post short videos that disappear after 24 hours. You can add text, stickers, drawings, or photos. It’s a great way to highlight special events, sales or product launches—especially if you have an event like a sale happening in your store. Instagram highlights are essentially more permanent versions of Stories; they show up in the app feed as well as in search results for your username so they aren’t limited to just one platform and last for 30 days instead of only 24 hours. Use highlights to showcase your best content so people don’t miss it!
Use the same tactics you use for your regular email campaigns when crafting emails that direct users to your company’s Instagram profile.
If you’re already using email marketing to promote your business, there are a few standard strategies you can use to get the most out of Instagram campaigns.
- Use the same tactics you use for your regular email campaigns when crafting emails that direct users to your company’s Instagram profile. This is especially important because many people still have difficulty navigating social media platforms and may not be familiar with all the different ways they can follow companies on these channels.
- Be creative with how you present content in each post—and don’t forget about images! Images are more likely than any other type of content to drive engagement on social media (22 percent), which makes them an essential part of any successful marketing campaign
Use hashtags in your email to connect with new people who haven’t been exposed to your brand before.
Hashtags are an easy way to connect with new people and find new followers, customers, influencers, and partners. If you want to grow your audience on Instagram—and in turn grow your email list—hashtags are a great place to start.
Hashtag campaigns can help you reach a wider audience than just those who already follow your account. It’s a great way to get more exposure and make it easier for other users within the community of Instagram users who may not have been exposed yet or know about what you have to offer.
Be genuine in your content and don’t be afraid to show off the human side of your business.
As a business owner, it’s important to show off the human side of your business. When you post on Instagram, make sure that you are genuine in your content and don’t be afraid to let people know who you really are.
People want to see what makes you tick as a person. They want to see what drives you and what makes your heart sing. It’s also important for them to know exactly what it is about your product or service that sets it apart from other businesses in the same field as yours.
It goes without saying that showing off your personality will also help make sure that customers can trust and respect you for who you are as well as for what kind of work ethic they can expect from working with or buying from them in the future
Make sure you have a plan in place so that someone is always responding to comments on all social media channels, including Instagram.
As much as we would like to think that our audience is always happy, they may have a complaint or issue. Someone might say something negative about your product or service, or they may ask a question that you don’t know the answer to. You should always respond to these comments because it shows your customers that you care about them and their experience with your business.
You can also use this opportunity to build trust with them by providing honest information and answering their questions in a timely manner. This builds goodwill for the company and its employees, which will lead to more sales in the long run!
Find a way to give followers something they can use right away, such as a promo code or a link to a landing page with more information about your product or service.
Give followers something useful.
You can use Instagram to build a following and promote your business, but the key is giving them something they can use right away. One way to do that is by offering a coupon code or discount for those who sign up for your newsletter or landing page. Another option is running a contest that benefits both you and your followers. For example, if you’re launching a new product or service, why not ask people what they’d like to see from it? Or maybe you want to help get the word out about upcoming events, in which case asking followers what their favorite thing about working at their company is might be helpful!
You may also want to consider using video on Instagram as an effective marketing tool; videos are still relatively new on this platform but are becoming increasingly popular among brands who are looking for ways to reach customers directly with engaging content.
Consider embedding hashtag icons into content created for other marketing campaigns (such as web pages and white papers) so that every piece of content you create can lead users over to Instagram.
With the right hashtags, your audience will be able to find you on Instagram. You can embed hashtag icons into content created for other marketing campaigns (such as web pages and white papers) so that every piece of content you create can lead users over to Instagram. This is a great way to connect with people who are interested in your brand and help them find you on this platform.
You can also use hashtags in the body of an email, which allows recipients who have already opened the message (and are thus familiar with it) to click through without having to open yet another tab or window on their device. If they’re not familiar with your brand yet but want more information about what it offers, including hashtags within subject lines could be a good solution—these are typically read first by most people before moving onto reading body copy or attachments at all!
Including appropriate hashtags within emails’ bodies will make them easier for recipients’ eyes (and brains!) while simultaneously increasing chances that someone might become interested enough in whatever’s being advertised here today…
Instagram can be a great addition to any social media strategy, but only if it is used strategically.
Instagram is a visual platform. If you want to stand out on Instagram, you need to give your photos and videos an edge over the competition. This can be done by using hashtags, which allows users to search for a specific topic or keyword and find related content.
For example, imagine that you are looking for images of dogs wearing sunglasses. You could simply type “dogs in sunglasses” in the search bar at the top of your screen and see what comes up!
Using hashtags here will help increase engagement with these posts by making them more discoverable for other users who may also be interested in this content or topic area.
While Instagram may have started out as a fun way to share photos with friends and family, it has now become a powerful tool for brands everywhere. It’s important that you take this opportunity seriously—while the platform can be used in many different ways, your approach will depend entirely on what kind of company you represent. Some organizations use Instagram as a way to promote their products or services by posting pictures and videos of them being used; others employ influencers who share these images on behalf of their brand. Regardless, there are plenty of ways you can use Instagram effectively no matter which approach suits your business best!