Email marketing used to be the king of promoting business but with the growth of various social media channels it seems that email is not that effective. However, studies show that email marketing can generate the highest revenue per email. It is a tool that requires time, energy and dedication. For beginners, employing an email marketing service provider will be the best choice as they will have the knowledge and strategies to help you get access to more audience and for systematizing your campaign. KPIs are very important to track. They are the key metric in measuring the effectiveness of your email marketing strategy. The performance of your emails can be tracked by KPIs and it will help you improve them for a greater purpose. If you consistently do this, your email campaign will be effective and users will love you for it. Key Performance Indicators are very important for email marketing, which is the main option for online marketing for most business. Having informed and improved KPI, you can reach your marketing goals and become more profitable.
Marketing is the main activity in an organization because it represents the effort made to find new clients or to make current ones happy. The main objective of a marketing activity is to increase the sales volume or change the perception of the company’s brand for better. At each stage of a customer’s journey, marketing actions are taken, aimed at increasing customer loyalty. Marketing also has a direct impact on the companies’ profits and its key result is sales revenue growth. With that in mind, let us have a look at 4 KPIs that will make you more efficient with your email campaigns. KPIs allow you to gauge your email marketing trends across the board, which allows you to make important decisions for your business. KPIs create a clear picture of the overall health of your marketing campaigns and helps you formulate new strategies based on the results from previous months. A/B testing has proven to be extremely useful in creating effective campaigns because it allows you to understand exactly what your audience wants and interacts with best, letting you make better decisions moving forward. Nothing is worse than losing an account or not gaining new accounts due to a poorly thought out campaign or weak strategy, so it’s always better to err on the side of caution in this case.
If you’re trying to make sense of your email marketing KPIs, you’ve come to the right place. Here are some important email marketing KPI examples that will help you track your campaigns more easily and understand how well they’re doing:
You may be wondering what an email campaign is and how it works. To answer those questions, let’s first look at the basic definition of the term “email marketing.”
Email campaigns are the most common form of email marketing. They consist of a series (or sequence) of emails that are sent over a period of time to build your brand awareness, drive sales, and create customer loyalty. The first step in creating an effective email campaign is to identify which stage in the sales funnel you want your emails to target:
- Lead generation: This is where you’ll introduce yourself as a company or business and ask for someone’s contact information so you can follow up with them later on down the line when they’re ready to buy something from you.
- Event marketing: If you’re hosting an event like a webinar or seminar—and have already been building relationships with attendees before hand—then this type of message will help get people excited about attending while also helping promote registration rates early on so there aren’t any empty seats by showtime!
Email marketing is a key part of your digital marketing strategy. Here are some email marketing KPIs you can use to track your early results, and how you might be able to improve them in the future:
- Revenue per email: How much revenue does each campaign generate?
- Email open rate: What percentage of emails are opened by recipients?
- Unsubscribes/bounce rate: What percentage of emails lead to unsubscribes or bounces (i.e., when the recipient clicks on “unsubscribe”)?
- Tracking links clicked by recipients: How many times have recipients clicked links in your latest emails?
Email lists are the backbone of email marketing. But what is an email list?
An email list is a group of people who have opted in to receive emails from you. They’re not just any random group of people though, they’re interested in what you have to say!
You can also think of them as your audience or target market, because we all know that without knowing who you want to talk to, it’s hard to write anything worth reading yourself.
So let’s dig into why having an email list is important and how you can grow yours:
- Email database is the list of emails that you want to send an email to.
- Email database is a list of email addresses.
- A sales funnel is a process used to guide customers on their path to becoming paying customers.
- The funnel has several steps, each of which moves the customer closer and closer to purchasing your product or service.
In an ideal world, you would have a way to measure all the ways that your campaigns are contributing to your lead generation efforts. However, most companies today can only track a few KPIs related to this area:
- The number of leads generated by email marketing campaigns. This is straightforward—if a campaign produced 25 new leads, then it’s a successful campaign regardless of how many of those leads convert or what happens once they do.
- The percentage of total conversions that come from email marketing campaigns. This helps you understand how well your company’s overall sales funnel works in terms of getting customers further down into it and closing more deals. You might find out that 30% or 40% of all revenue comes from these kinds of promotions!
- The value (or cost) per lead generated through email messaging. This will help you make strategic decisions about which channels are most profitable for attracting leads for your business model in particular; if one channel has too low profit margins per sale but high conversion rates compared to other channels, then perhaps it makes sense not spend time optimizing those messages further at this point because there’s more potential elsewhere on other platforms where profitability is higher but less reliable due to lower conversion rates overall despite higher costs being expended upfront due primarily because there aren’t as much competition over scarce space like there used t
The marketing funnel is a great way to measure your email marketing performance. It’s a series of steps that you want a customer to go through, including awareness, interest, desire and action.
As you grow your email marketing strategy, you should consider how to use event marketing to increase sales, brand awareness and overall impact. We’ll share some examples of how other brands have increased their social media presence, website traffic and customer engagement through event-related campaigns.
- Use event registrations as an opportunity to build email lists. Event registrations are a great opportunity for collecting names and emails of attendees—especially if they’re being asked to provide this information at the time they register. You can then use this data in future campaigns to increase sales or engagement with your brand.
- Build a community around your events by encouraging RSVPs with exclusive offers that are only available before or during the event itself (for example: “Register today for free admission”). This creates urgency around attending because people want access to something special at no cost; plus it helps you build up buzz about upcoming events by providing value upfront so people are more likely to attend when tickets become available later on down the road (and purchase them from you instead).
- Host giveaways during events where attendees must be present in order for entry into drawings or other prize giveaways (this is especially effective if these items aren’t readily available anywhere else). This will help draw crowds who want an easy way out once inside but also keep them engaged throughout because there’s something exciting happening every few minutes!
- Affiliate marketing is the art of earning commissions by promoting products and services sold by another company.
- When you are choosing an affiliate program, look for one that provides a high payout rate (usually 70% or more), along with low fees and minimal requirements for signing up.
- When choosing an affiliate network, consider how much time and effort it takes to add your site to the network’s directory of affiliates. The easier it is for you to get approved by an affiliate network, the better!
Social media marketing
Social media is a powerful tool to reach new customers and get feedback from existing ones. You can also use social media to build your brand awareness, build a community around your products or services, and create a social network.
For example: if you have an e-commerce store, you should be posting photos of the product on Instagram and tagging it with relevant hashtags so that people are able to find it easily when they search for such things on Instagram’s search bar. You can also use Facebook ads to promote your product by targeting specific users based on their interests who might be interested in your type of business or product category (e.g., women ages 18–25).
Viral Seeding is a marketing technique that involves using a third party to spread the word about your product. It’s also sometimes called “viral marketing,” though the two terms aren’t exactly synonymous. Here, we’ll take a look at both the advantages and disadvantages of viral seeding so that you can decide whether it’s right for your business or not.
Viral seeding is essentially word of mouth advertising, but rather than relying on people talking to friends and family members about your brand or product (which is what traditional word of mouth does), viral seeding gets strangers involved in spreading positive reviews about you or something related to your company. The idea here is that if even one person likes what they hear from another person who’s already heard good things about you, they’re more likely to want to check out whatever it was that their friend was raving about—and then maybe talk up their own experience with this new discovery (or product) once they’ve tried it themselves! This cycle repeats itself over time as more people hear more information about how great something can be when combined with other products by an established company such as yours.”
These will help you track your email campaigns.
Email marketing KPIs are the measures you use to track your email campaigns and improve those campaigns. If you’re new to the world of email marketing, or if it has been awhile since you last seriously examined your tracking and optimization efforts, this guide will help provide some background on what KPI stands for, what they mean, why they matter and where to find them in your account.
The five most important variables that need to be tracked with each campaign are:
- Open Rate – This is simply the percentage of unique recipients who open the message. It’s measured by dividing total opens by total number of sent emails (including bounced/undeliverable). For example if 1 million people received an email from John Smith but only 250 opened it then his open rate would be 2%. Higher open rates mean users are more engaged with their messages—which means more reading time spent on them which equals better conversions!
- Click-Through Rate – The percentage of people who clicked through after opening an email message compared against how many people opened an email message (i.e., CTR = #clicks/#opens). A high clickthrough rate usually indicates strong interest among recipients in whatever was being advertised in those messages; however it could also just mean spammy emails obtained high numbers because they were sent often enough that many people had already unsubscribed before getting tired of seeing them again when they eventually appeared again on their feeds..
With the right KPIs, you can track your email marketing initiatives and make sure they are effective. You can also use these metrics to inform future emails, so that you are constantly improving your marketing strategy.