In this infographic, they have broken down the best practices in email marketing layout. They have spoken from experience and analyzed their own email marketing through the years. Now the question is, what will you do with this information? Make sure people see it. Test it out for yourself. Don’t just send to a few people and hope for the best. Take it seriously and analyze your stats to find out your CTR or open rate based on these specs. They might help you redesign an old one or create a new one from scratch. Not too long ago, mobile email designs were difficult to work with and were looked at as an afterthought in the overall marketing of a business. But this is now changing, with the majority of new emails being opened on mobile devices. As such, if you want your marketing strategy to be effective, your email campaigns should be optimized for mobile devices. And they should follow the best practices in design. The best practices captured here will help you place your content strategically and in a highly efficient manner for your readers. If you were looking for good email design dimensions, we bet that you found them in this article. These are the things we wish we knew when we started out. Awareness is building and the trend is heading toward mobile technology. Keep that in mind as you draft your next email campaign.
One of the greatest things about email marketing when compared to some other forms of marketing is how easy it is to create appealing, effective visuals. You don’t need a degree in graphic design or photography (although both will certainly come in handy).…Your aim with your visual assets should be to give your email marketing campaign that little bit extra polish and professionalism to capture the attention of your readers. The most important aspect to designing a great email is to create a sense of urgency. This is the key element to keeping your audience engaged. Always be looking for ways to capture and hold onto their attention by providing them with information they need, at just the right time. The key takeaway here is that you should use the time you have to do what matters most; don’t let layout choices distract you from your core purpose. Instead, spend time crafting an email that will resonate with your readers and accomplish what it needs to. Your business can only flourish if you put this into practice for every design that you create. If you are excited about creating promotional emails that are consistent and high in quality, check out what Campaign Monitor has to offer. With adhering to these best practices, you can create high-performing emails your audience will love to read. Once you understand the basics of these best practices and layout concepts, the process of designing your next email marketing campaign will be a lot easier. And don’t be afraid to try other methods of design as well—there are plenty of great examples of email layout out there, and you should get inspiration from anywhere you can!
As email marketers, we are constantly challenged to come up with new ways to engage our audiences and keep them engaged. One way to do this is by optimizing your email layouts so that they are easy to scan and readable on a mobile device. This article will discuss key layout best practices as well as some tips for designing an effective subject line or preheader for your next campaign!
The subject line is arguably the most important part of a marketing email. It’s the first thing a recipient sees and can make or break your open rate.
Here are some tips for crafting effective subject lines:
- Keep it short and to the point. Don’t try to cram too much information into one line; it will look cluttered, which will turn off readers immediately. Instead, aim for clarity by conveying the most important information first in a concise sentence that clearly outlines what they’ll get out of reading the rest of your email (i.e., “Want more leads? This one tip could be all you need.”)
- Make sure it’s relevant to both your content and audience’s needs/wants/goals/etc.—not just yours! For example, if someone has signed up for an informational webinar on social media marketing but their email is about SEO best practices instead, then there’s no point sending them this message because it won’t resonate with them at all—and if given any choice between two emails full of interesting topics but written by different authors…well…you know where I’m going with this one!
If a person has opened your email and scrolled down to the first line of text, you have their attention. That’s why it’s so important that these first words are relevant and engaging. We suggest keeping preheaders short and sweet, with a focus on what it is about this issue that is most important for the user to know. For example:
Image to Text Ratio
Images are great for grabbing attention. They can also be used to provide context, reinforce the message, add value to the message, add personality to the message, and even add emotion if you’re using an image that conveys a feeling or emotion (i.e., a picture of a puppy). Text should be used to explain what all your images are trying to say so your subscribers can understand them better.
Call to Action Buttons
The call to action button is the most important element in an email. This is where you get your recipients to take action and convert into customers, so make sure you choose a size that’s easy for them to click on. Place the button where it will be easily seen and encourage people to interact with it.
If you have multiple CTAs in your message, place them in a prominent location near each other so they can be clicked quickly and easily without losing sight of what else needs attention. It’s also worth considering how big they should be relative to other elements on your page; if there are several columns of text above or below them, then consider making these buttons larger than usual so they stand out more clearly against other elements around them—but don’t go overboard!
The placement of buttons is just as important as the design itself. The placement of your call-to-action buttons will influence whether or not an email recipient clicks on them, so you’ll want to make sure they are:
- Placed at the bottom of emails
- Placed at the top of emails
- Placed on either side of emails
- Use a single column layout
- Make the font size large
- Increase the line height between lines of text
- Increase the left margin, right margin and bottom margin to make it easier for your readers to scan your message without their eyes jumping right back up to where they started reading.
- Keep all of your text flush against each other, so that there are no gaps between lines. The only exception is if you’re using images or tables in your email marketing campaign. In that case, you should have a larger gap between paragraphs as well as larger margins on both sides of those images/tables.
- Use bolded headings at least 2 or 3 times per email (depending on length). Your readers need these breaks in their reading so they can mentally process what they just read before moving onto new information.
Responsive email design is the practice of creating emails that look great on any device. This means that when your recipient is reading your message on their phone, tablet or desktop computer, they’ll have a consistent experience.
Responsive email design is not just a single email template. It’s more than that and it has to be practiced throughout all aspects of an email campaign:
- Header tags and other elements should be resized according to screen size
- Images should load properly regardless of the device being used (they may even load faster)
It is important to optimize your email layouts so that they are easy to scan and readable on a mobile device.
The number of people using mobile devices to access the internet is rapidly increasing, and it’s important for your email marketing layouts to be optimized for these devices.
Mobile devices have smaller screens than desktop computers, which means that text can appear quite small and hard to read on a mobile phone or tablet. You should also consider the different screen resolutions and sizes when designing your email layout. Different resolution displays will have different dimensions, so you need to make sure that your design works across all potential resolutions. For example, if you are using a desktop computer with a higher resolution display then some of the content in images might be cut off at the top or bottom due to their aspect ratio (the ratio between width and height). This could result in an unappealing user experience where important information cannot be seen by viewers because it has been cropped out by their device’s browser window size restrictions before they even open up an email message!
We hope that these best practices will help you create beautiful email marketing campaigns!