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Email Marketing Layout Tips

There’s a lot to think about when you’re designing an email campaign. Before you begin, make sure you have your goals, audience and company voice in mind. Don’t be afraid to experiment with colors and dynamic text styles until something feels right. And don’t be afraid to get creative with your design elements! We’ve intended this post as a general guide that you can use to help you craft the best emails; share it with your friends, comment below and let us know what you think. If your campaigns are struggling to gain traction, take a step back and figure out how you can increase the effectiveness of the layout. Perhaps try testing out a new subject line, body copy, or even a different call to action. The smallest changes can often make a big difference, and it’s worth giving everything a fresh look. When it comes to effective email marketing, sometimes less is actually more. As more businesses move their communications to the digital world, it would seem apparent that email marketing is one of the strongest tools to engage customers through the years ahead. Properly implemented and executed, email marketing strategies can effectively reach out to current and prospective customers on a wide scale.Mobile email marketing is growing, and responsive emails are the key to getting your message in front of customers’ eyes. This article aims at helping you avoid the mistakes that your competitors are making, so that you can deliver a message that’s both effective and understandable on mobile devices.

Always use an image as your background on an email (if the email allows it). It makes your email more professional, and more inviting. Images help break up the text much like white space helps in any kind of layout design. Try to keep your emails to three columns or less, again white space is a must for all layouts. Late at night, when you are trying to send out email blasts promoting new products or announcing an upcoming sale, remember these tips to ensure you will have the best and most effective promotional emails. A great email marketing campaign can take your business to new levels. If it is not done correctly, however, it could be a complete disaster–not only in terms of time and money spent on sending something out into the void but also in terms of negative publicity. So make sure you pay attention to the tips we have shared in this article so that next time you hit “Send Now” on one of those emails, you have a leg up on those companies that didn’t know any better. It’s important to be unique, stand out and above the competition. Ultimately, this is a time that you have to showcase yourself and allow your personality to shine through your emails. Your clients will be able to tell who you are in an instant – whether you’re abstract and colorful, or professional and conservative all depends on what your business is all about, who your customers are, and where they fit into their niche. Decide what kind of brand you want to be and go for it so that nothing detracts from the main focus of your emails which should be on engaging with them in the most successful way possible.

I love email marketing. It’s a great way to stay in touch with your customers and create loyalty. But sometimes what I see in other companies’ newsletters makes me cringe. And while there are many things that can make an email campaign bad, these five tips can help ensure that your emails stand out from the rest and actually get read!

Keep the design simple

Simplicity is the name of the game when it comes to email design. The whole point of email marketing is to draw in your readers and get them to engage with your brand, so minimizing distractions is key. Here are a few ways you can keep things simple:

  • Use less text. All that readable copy does nothing for you if people don’t take the time to read it! Choose short, concise sentences with fewer words and make sure that each sentence has its own purpose in terms of getting across an idea or making an offer.
  • Limit images. Including too many images can slow down page loads significantly, causing your subscribers’ inboxes (and yours) more stress than they need on a daily basis! Stick with one image per email message and use other design elements like white space or bolded text instead of loading up on photos or graphics just because they’re pretty-looking.
  • Keep columns simple and uniform throughout all emails in order avoid visual clutter—this means leaving out unnecessary borders around sections within emails as well as avoiding background colors other than white throughout different messages since this makes it easier for eyesight-challenged readers like seniors who might not notice small differences between sections unless everything matches perfectly (and who knows what those seniors might do if something catches their eye?).

Create mobile friendly emails

If you want your email to be received, it needs to be mobile friendly. This means that it’s designed in a way that fits on any screen size and allows the reader to easily read through the message. There are multiple ways of doing this, but one of the most effective ways is by creating a responsive design. A responsive design will adjust depending on the device it’s being viewed on — whether it’s a desktop computer, laptop or tablet — so that no matter what device is used to access your email, the content will always be displayed properly for easy reading.

Add a call-to-action

A call-to-action (CTA) is a button or link that tells the reader what to do next. It’s your chance to get them moving towards your goal, whether it be filling out a form or making a purchase.

It’s important that you make this CTA clear and concise, so that readers know exactly what they will get out of taking action. A good rule of thumb is to use an “act now” type of language within the CTA. For example: “Download Free Report Now!”

Pay attention to when you send emails

The best time to send emails is when your audience expects them. The worst time to send emails is when your audience doesn’t expect them.

When you have a clear idea of the schedule for your content, try not to send an email at a predictable interval like every Tuesday or even every other week, but instead choose times that are less expected by the reader and may catch their attention more readily. For example, if you publish new blog posts on Mondays and Thursdays, think about sending some kind of reminder email on Tuesdays or Wednesdays so they don’t forget about what they’ve read earlier in the week (and so they’ll still be thinking about it when they see another email from you). You could also vary up how often people get these reminders: maybe once per month instead of two per week or once per quarter instead of four times per year—you can use any combination that works best for your organization!

Personalize your emails

In addition to the layout, you should also personalize your emails by adding the recipient’s name, location and interests. This can be done using email marketing automation software like MailChimp or Drip.

For example:

  • If a customer has recently made a purchase from your store, include some information about that purchase in their next email (e.g., “We noticed you purchased our latest model of headphones last week—would they be a hit at your office? Here are some ideas on how to use them.”)
  • If someone lives in Chicago, mention an upcoming event happening there (e.g., “John, did you know that Jane Austen is having an exhibit at the Art Institute of Chicago? We’re working on getting more details for this week’s newsletter.”).

These 5 email marketing tips will help you create better email newsletters.

So, let’s get down to business.

  • Keep your design simple. Don’t try to be too creative or fancy with your emails because it will just make them harder to read and understand. You want people to read your emails, not be confused by them! If you want more tips on how you can make sure that happens, check out this post we wrote about optimizing your email design here: [link].
  • Make sure they’re mobile friendly. Since most people check their emails from their smartphones these days, it’s important that yours looks good no matter what device someone is reading it on. If you haven’t already done so, download our free checklist for checking if an email looks good across all devices: [link].
  • Add a call-to-action (CTA). A CTA is something that encourages readers to take action once they’re done reading something in an email; usually this means sending a link or clicking on a button located within the body of the text itself—but there are other possible CTAs as well such as getting more information about something specific mentioned earlier in the message itself instead!”


These 5 email marketing tips are just a few of the ways you can improve your email marketing. You can also personalize your email, pay attention to when it should be sent, and add a call-to-action that will bring people back to your website.

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