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Email Marketing Metrics Tips

Email marketing metrics is an important topic to focus on, but it can sometimes be hard to keep track of everything. We’ve rounded up the most important metrics you’ll want to measure if you’re trying to improve your email marketing results and get a better ROI. Make sure you’re tracking all of these regularly so you can identify improvements and areas where you need to make changes. Email marketing can bring results, when it is combined with the right strategy. Successful email marketing requires work, but that is true with online marketing in general. The key to email marketing metrics is to experiment, measure and optimize as required. If you want to increase click rate, then don’t forget to make your email a really good and interesting read. Of course, you have to pay attention to the visual design of your email marketing. This is an actual metric and it’s among the easiest ones to meet.

The world of marketing and advertising is evolving, and email marketing has had to evolve alongside it. The days of offering up recipes and five dollar bills are gone; today we have sophisticated tracking tools capable of analysing the effectiveness of every campaign we run. We can see how well our content is doing, who’s interacting with us, and what actions they’re taking. All of this information lets us continually fine-tune our campaigns to give us the greatest ROI possible. There’s never a dull moment in marketing, as new trends emerge and finding innovative ways to reach our audience grows more challenging all the time. By embracing new technologies and setting clear goals for our email marketing efforts, we can continue to do well by doing good. So, if you ever want to implement a successful guest blogging strategy, make sure you check out what’s being done on a regular basis. For example, at iZooto we use a periodic newsletter to summarize our recent blog posts. It’s looked upon by thousands of subscribers and gives us an edge over other brands in the same space.

Email marketing works – if you are consistent with regular email campaigns, nurture your leads and engage your audience. It is easier to set up than most social media platforms, more direct than SEO, and much easier to measure the results than some forms of PPC advertising. In fact, for ecommerce websites, it is a must that you have at least one email marketing strategy in place. Ultimately, your business goals and marketing objectives will shape the metrics you choose to use. It’s up to you to determine what you need to measure in order to achieve these goals. I hope that the next time you receive an email from me, it will contain rich, valuable information and will be a benefit to your life. Thanks so much for being a reader of my blog and I look forward to having you return. If you have a newsletter or email-drive list, it is pertinent for you to analyze your email marketing metrics for measuring the progress. The significance of tracking your email marketing metrics will help you understand how effective your campaigns are being each and every day to bring in more subscribers. Not only that, but if you are an analytics freak wanting to know how effective, useful and popular your emails were but can’t get any information out of stats, then use these metrics tools to measure and analyze your daily email marketing results.

It’s easy to get lost in the weeds when it comes to email marketing metrics. Which metric do you focus on? How do you measure success? What does a good email marketing campaign look like? A great way to understand these questions is by learning about some of the most important metrics in email marketing. This article will help you understand what each of these metrics mean and how they can help improve your campaigns.

Email open rate

Email open rate is the percentage of emails that are opened by recipients. In other words, it’s the number of times your email was opened over a period of time as a percentage of total emails sent. It’s one of the most important metrics to track because it tells you how much engagement you’re receiving from your audience and can help you identify trends in how people view your content.

You should always strive to improve your email open rates, but don’t get discouraged if they seem pretty low at first—it takes time for people to warm up to new sources of information. As long as you’re sending quality content with strong call-to-actions (CTAs), you’ll notice improvement over time as more people become familiar with what they can expect when they receive communications from you.

Click-Through Rate (CTR)

  • Click-through rate (CTR) is the number of times a user clicks on a link or advertisement in an email. The higher your CTR, the more interested people are in what you’re sending them. A high CTR means your content is good and that your email marketing campaigns are working well. Conversely, low click-through rates may indicate that it’s time for some adjustments to either the content of your emails or their design layout.

Unsubscribe Rate

Unsubscribe rates are important to track because they show you how many people are not interested in hearing from you. This can be a good thing or a bad thing, depending on the circumstances. For example:

If you’re sending out emails that are relevant and engaging, your unsubscribe rate will be low (good).

If your emails aren’t relevant or engaging enough for recipients, they’ll stop reading them (bad).

To improve your unsubscribe rate, consider what kind of content you’re sending and make sure it’s something people want to read.

Bounce Rate

Bounce rate is the percentage of emails that are sent, but not delivered to the intended recipient. It’s important to note that an email can bounce for a number of reasons other than being undeliverable (for example, a typo in the recipient’s email address).

Bounce rates vary widely across industries—however, they typically fall between 0% and 50%. They have been known to exceed 90% in some cases (think cold calling). In general though, bounces are usually under 5%.

Spam Complaint Rate

The Spam Complaint Rate is the number of complaints received divided by the total number of emails sent. A high spam complaint rate could indicate that your email campaign is being considered spam.

Here’s an example: If you have 1,000 email recipients, and 3 people report your messages as spam, your email campaign has a 0.3% spam complaint rate (1/1000). The lower this number is, the better!

Inbox Placement Rate

Inbox placement rate is the percentage of emails that are landing in your subscribers’ inboxes. Inbox placement rate is one of the most important email marketing metrics to track because it tells you how many people are actually opening your emails and reading them. The higher this number is, the better for you! It might be tempting to think about other factors that affect inbox placement rate, but there are only two things that matter: deliverability and engagement.

Email List Growth Rate

There are several ways to calculate email list growth rate, but the most common is as follows:

Email Address Collected / Month x 100

For example, if you have collected 50 email addresses in March and 40 in April, then your email list growth is 20%. If you have collected 50 new subscribers over two months (50 x 2 = 100), then your overall average would be 10% per month.

To increase your email list growth rate, here are some best practices and tips:

  • Send more emails—the more messages you send out, the more likely someone will sign up!
  • Use quality content—people don’t want to receive spammy sales pitches or boring newsletters every day; they want something they can learn from and enjoy reading! Make sure that whatever content you’re sending has value for those who receive it before hitting “send,” otherwise people will unsubscribe from future emails immediately after opening one (or worse yet… never open another message again).
  • Use personalization—this goes hand-in-hand with providing interesting information; if people feel like they’re being singled out for special treatment/information based on their interests and preferences alone instead of just generic mass-marketing tactics, then there’s a better chance these messages will stay uncluttered folders rather than trash cans where unwanted junk mail gets dumped into oblivion forevermore (or at least until next time).

It’s important to know the standard email marketing metrics.

Email marketing metrics are important because they help you understand the health of your email marketing and improve it. They also help you benchmark against other companies, set goals, and measure your success.

Here are some examples of common metrics:

  • Open rate: How many people opened the email?
  • Click-through rate: How many people clicked on links within the email?
  • Unsubscribe rate: How many people unsubscribed from receiving emails from me?
  • Bounce rate: What percentage of emails didn’t reach their intended recipients due to errors like typos in addresses or spam filters preventing delivery of an email message (this is a good metric for measuring how well we’re doing at keeping our lists clean).


The bottom line is that email marketing metrics are essential to your success. They provide you with the data you need to make informed decisions and track your progress as a marketer. If you’re serious about email marketing, then it’s imperative that you know what these metrics mean and how they can help improve your campaign results.

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