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Email Marketing Metrics

According to the strategy they follow, we can easily segregate email marketers into three categories: first one is of those who do not use any analytics tool to know how to analyze the effectiveness of their campaigns.  Second category is those using the good old traditional click-tracking system that is really a manual method.  The third and final category consists of those who use advanced email tracking tools like GetResponse, MailChimp etc… to know how exactly their emails are being viewed.  In this post we have tried to cover as much information about each email marketing metrics benchmark for all these three categories as well. Get your free blog posts here .​ There are many Email marketing metrics not listed here. Here at Future Factory, we have the expertise in Email Marketing and could create reports on any topic with data for clients who request it. If you have any questions about this feel free to contact us. Clear communication, including the frequency with which your emails are read and the effectiveness with which your messages are received, is essential in any relationship, whether personal or professional. By tracking the success of your email marketing campaign and developing a relationship with key contacts and industry influencers, you are better equipped to ease into a shared vision of customer satisfaction . Compare and contrast these metrics to ensure that your campaigns are progressing in a positive direction.

Email Marketing Metrics are a key way to measure the success of your marketing campaigns. Track and review them to improve the customer experience and potentially increase allow revenue over time. Contrary to what you may think, not everything you do in your business needs to be optimized or measured. What’s more, most businesses won’t see a significant impact by optimizing their emails for maximum visibility and click-through rate. Even so, it’s crucial that email marketers look at these metrics occasionally. You never know when they might give you some valuable insights into how your audience is receiving your emails or which messages aren’t performing as well as others. And it doesn’t hurt to measure the effectiveness of your subject lines either! In the absence of these four elements, all you have left is an email marketing campaign, which means you’ll have to resort to clickbait or sales pitches in order to attract your customer’s attention. That’s not what any business owner wants. What they want are loyal customers who feel connected to their brand. To get that, engage your audience with content and personality before you ask them for their money. The ROI for email marketing is not always easy to track down. It is because it is an ongoing type of investment, hence why you need to do the benchmarking consistently. There are some internal email marketing metrics which can help you know and improve the productivity of your email marketing campaigns, by using tools and techniques that can help you in the long run.

Email marketing is a useful tool that can help business owners reach their core customer and increase brand awareness. Businesses should find the best email marketing service to obtain higher ROI from the email marketing campaign. The significant decline in email open rates since 2013 could be caused by the overloaded inboxes and an increase in mobile use. Unfortunately, the decline has led to a decline in response rates as well. Email marketers may have to find new ways to combat this decline and maintain high response rates. Email marketing metrics like CTR and CPA are important, but you can’t judge the effectiveness of your email marketing efforts based on a single campaign. It’s important to analyze long term data trends as well in order to develop better strategies that get more results. You should also use email marketing benchmarks to ensure you’re doing a good job on the most important metrics, such as your open rate. And it’s important to test and measure new strategies you’re interested in so that you don’t waste time and money investing in something that isn’t going to help you achieve your business goals.

In this article, we’ll take a look at the key metrics that you need to know about email marketing. We’ll cover:

Open Rate

Open rate is the percentage of recipients who opened your email.

Let’s say you sent an email to 1,000 people and 500 opened it. Your open rate would be 50%.

A good open rate depends on your industry, but in general a good open rate ranges from 20-50%. Anything above 50% is great because it means you’re getting a lot of engagement from readers. If your open rates are below 20%, then it’s time to start improving them!

Click-Through Rate (CTR)

Click-through rate is the average number of times a recipient has clicked on a link within an email message. It’s calculated by dividing the total number of clicks on a link in your messages with the total number of impressions for those messages.

It’s critical to monitor this metric because it gives you insight into how well your message is resonating with your audience, which means it can be used to improve both the content and design of future email campaigns.

Click-to-Open Rate (CTOR)

The click-to-open rate is a measurement of the number of emails that were opened divided by the total number of emails sent.

In email marketing, CTR is a KPI (key performance indicator), which means that it measures the effectiveness of your campaign. It’s also useful when measuring the quality of your content and subject lines.

Unsubscribe Rate

The unsubscribe rate is a metric that measures the number of emails that are marked as spam or bounced back because they were undeliverable. The higher your unsubscribe rate, the more likely it is that your emails are not relevant to your audience.

If you see high numbers in this section, look at the “subscribers” field and make sure it has been updated with accurate contact information. If all else fails and you still have a high unsubscribe rate, consider reworking your list so it contains only people who want to hear from you and will engage with future content.

Bounce Rate

Bounce rate is the number of emails that are sent but not delivered to the recipient’s inbox. Bounce rate is also known as hard bounce, an email that was sent and not delivered.

The bounce rate percentage shows how many emails were sent but not delivered to the recipient’s inbox. The higher this number is, the more likely it is that your emails are being caught by spam filters or landing in a junk folder.

Conversion Rate

Conversion Rate

Conversion rate is the number of conversions divided by the number of clicks. (For example, if you get 100 clicks and 5 conversions, your conversion rate is 5/100 or 0.05.) For email marketing, it’s helpful to think of this as an average because most people don’t open every email they receive from a company they know well—and some might even mark them as spam!

The average conversion rate for email marketing is 0.02%, but that doesn’t mean you should aim for anything less than that right away! The reason for this is that there are many factors at play when it comes to improving your open rates and click-through rates (CTRs). For instance:

  • Your subject line matters – A good subject line will increase open rates by up to 25%!
  • The quality of your content matters – If what you send out isn’t valuable or interesting enough for subscribers, they’ll stop opening emails from you in favor of other brands offering similar products/services.

Marketing Email Benchmarks in 2021

Email marketing is one of the most effective ways to get leads, convert customers and close sales.

It’s no wonder that businesses both small and large rely on email marketing as a key component of their digital marketing strategy.

Email has many advantages for both business owners and marketers: it is a great way to build relationships with customers; it allows you to communicate with them in an individualized way; its potential reach is huge—over 90% of all adults have at least one email address; it can be used across channels (web & mobile) which means you have access to new audiences wherever they are online.

Email marketing is one of the most effective ways to get leads, convert customers and close sales. It has a lot of advantages both for business owners and marketers.

Email marketing is one of the most effective ways to get leads, convert customers and close sales. It has a lot of advantages both for business owners and marketers.

For starters, email marketing is a great way to build relationships with your customers. With consistent communication through emails, you are able to establish trust with them over time. And this builds credibility in your brand as well as loyalty towards it.

Email marketing is also an ideal way to keep in touch with your customers on a regular basis after they have made their purchases from you. You can use these emails to send promotional offers or new product launches or even just simple updates about what’s going on at your company—whatever is relevant for them!


With these numbers, it’s easy to see why email marketing is one of the most effective ways to get leads, convert customers and close sales. It has a lot of advantages both for business owners and marketers.

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