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Email Marketing Platforms For Large Business

If you’re planning a company-wide email marketing campaign, be sure to evaluate all of your options. Each platform has its own strengths and weaknesses, and it’s important to find the one that works best for your own particular needs—not just those of the IT department. By using the best email marketing platforms, your company will be positioned to stand out above the competition… and that’s how businesses succeed. Through email marketing, a business can make its products or service known to large groups of people in the shortest time possible. If you’re using an email marketing platform, you can send out emails when and as often as you want. You’ll always be reachable and you won’t miss any opportunity to sell your products or services to a client.The choice of email marketing platform for a large business is not as straightforward as it may seem, as a multitude of factors must be taken into consideration. In addition, other choices may have to be made, particularly if you are a larger company in terms of manpower, who may want to combine the various aspects of sending out an email campaign or newsletter with tracking analytics.

To date, most email marketing vendors designed their features for email marketing small business, not large enterprises. However, there are now a number of email marketing platforms available for large businesses. These software-as-a-service offerings offer much of the same functionality as smaller versions, along with enterprise-level features such as: more sophisticated campaign management and analysis capabilities and more comprehensive reporting tools. There you have it, five of the best email marketing platforms around. Do you have any questions about your next move? If so, feel free to get in touch with us directly. We will be more than happy to discuss your specific options and requirements. We look forward to hearing from you and seeing if we can help. While you can use pretty much any platform to manage your email marketing strategy, there are some platforms that have a number of built-in features that can help make your job easier. Integrations with platforms like Salesforce, Magento, Zendesk and Slack are just a few examples of the many features that might come in handy if you’re managing email campaigns for a large company.

Email marketing platforms make sense for large business because these marketing tools are really designed to cope up with huge amount of tasks and work. They usually have advanced tracking tools that give the user a good knowledge of their feedback whenever they send an email campaign. Popular email marketing platforms allow you to not only deliver emails, but manage subscribers and your email database, support social media sharing of your emails and offers, track click-through analytics to monitor your success, and set up automated marketing funnels that make delivering and tracking your email campaigns easier. Depending on the features you need – some platforms have more features than others – one or two of these email marketing platform may be perfect for your business. Each of these systems is worth a look. Not only do they offer things like tracking and analytics, they each have their own particular strengths and take a slightly different approach to email marketing. I would strongly advise you not the go in with pre-conceived notions about any of them. You never know which will work best for you, so try out a few before settling on one that works best for your business.

Email marketing is one of the most effective ways to grow your business. It’s also fairly easy to set up, especially if you have an existing email platform like Salesforce or HubSpot. But if you’re looking for something that can help manage all aspects of your email marketing strategy—from creation and design to delivery and analysis—you may want to consider using a dedicated email marketing platform instead.

Listrak

Listrak is a good choice for large businesses with a large number of email subscribers. It’s a bit more expensive than some other platforms, but it offers robust features and great support.

Listrak supports both transactional emails (like receipts and shipping confirmations) and marketing emails, so you can use one platform to send all sorts of messages to your audience.

Plus Listrak’s templates are customizable and responsive—so they’ll look as good on mobile devices as they do on desktop computers or tablets.

Omnisend

Omnisend is a marketing automation platform that helps online stores grow their business with automated email marketing campaigns. It’s easy to use and easy to get started, which makes it perfect for small businesses with little time and resources. With Omnisend you can create automated emails, manage subscribers, track engagement metrics and even create A/B tests on campaign performance.

Omnisend also offers a free version of its software called Essentials (formerly known as Free). While this version doesn’t give you all the features of the paid plan—like split testing or email design templates—it does let you send unlimited emails to up to 500 people at once!

Salesforce

Salesforce is a marketing automation platform that allows you to send emails, create drip campaigns, and analyze your data.

Salesforce’s Email Service

Salesforce’s email service is one of the simplest email platforms around. It has a simple drag-and-drop design that lets you easily create forms for collecting leads or new customers’ information. It also lets you set up automated emails to get sent out based on whether someone fills out a form or not. You can even build your own templates or use their pre-built ones in order to make sure all of your emails look professional and consistent without having extra work on top of that.

Mailchimp

Mailchimp is a great email marketing platform for small businesses, but can also work well for large businesses. Why? It’s easy to use and has some amazing features that make it perfect for marketers who don’t have time to get bogged down by technical details.

MailChimp is an email marketing tool built specifically for small businesses or teams with limited resources. It enables you to create beautiful emails (and other marketing campaigns) without having an extensive understanding of HTML or CSS coding languages. You can also use MailChimp as an autoresponder, which means it will automatically send out prewritten replies when someone fills out your form with their questions or comments. For example: if someone leaves their name in the “Name” field, you could set up Mailchimp so that when people submit their forms on your site – they will receive an automatic reply from your company saying “Thanks! We received your question/comments! Someone will get back in touch shortly!”

In addition, MailChimp allows you to create landing pages where users can subscribe directly from this page rather than having them go through another process first like filling out a form before being able to sign up for updates from you via e-mail.*

HubSpot

HubSpot is a marketing automation platform for small and medium businesses. It helps you grow your business by attracting, converting and delighting leads into customers. It provides all the tools needed to create, nurture and convert leads through email marketing campaigns, landing pages and social media.

GetResponse

If you’re just getting started with email marketing, GetResponse is a great option. Their user interface is simple, and the system itself is easy to use. In addition to providing great tools for managing your subscriber list and sending emails, GetResponse offers robust reporting on each campaign you send out through their platform.

GetResponse has several pricing plans ranging from $10/month for up to 500 subscribers all the way up to $499/month for up to 2 million subscribers. Their basic plan includes all of the features necessary for small businesses: unlimited contacts with an autoresponder feature that allows users to automatically send follow-up messages once someone signs up for their emails or download attachments from within the platform (which is especially helpful when sending out pdfs). They also have some advanced features such as A/B testing capabilities if you want more control over how much money goes into each campaign.

Klaviyo

If you’re looking for an email marketing platform that will help you optimize your emails and improve your campaign results, Klaviyo is a great choice.

Klaviyo is an email marketing platform that provides many features to help online retailers improve their email marketing campaigns. The company’s website says it provides “the most powerful, personalizing and automated email solution on the market.” You can use Klaviyo to segment users according to their interests and behaviors; create personalized experiences; send targeted messages based on specific information about recipients such as age or purchase history (including both online purchases made from your site as well as in-store purchases at other retailers); and more.

AWeber

AWeber is a marketing automation platform that helps you grow your business. It has a very large user base, and it’s highly rated by users. AWeber offers many features at an affordable price point, making it one of the most popular email marketing tools on the market today.

AWeber makes it easy to create beautiful newsletters and emails with drag-and-drop editing capabilities, customizable templates and responsive design elements so they look great no matter what device they are being viewed on (including mobile). The AWeber platform also allows you to set up email autoresponders so that when someone opts into your list or clicks an offer from one of your emails, they will automatically receive followup messages based on their behavior in order to maximize engagement with your brand over time.

The best part about AWeber is its free trial period: You get 30 days worth of full service without spending any money upfront! If at any point during this time period if decide not to continue using AWeber’s services then there will be no charge whatsoever; however if you do like what they have done for you during those first 30 days then it comes down costing just $19 per month which includes all features such as unlimited subscribers (up from 2k), unlimited emails sent per month (up from 500) plus more advanced features such as instant send – where recipients get their emails immediately instead waiting hours for delivery times like other companies offer – plus automatic list cleaning options too!

ConstantContact

ConstantContact is an email marketing platform that helps businesses grow by connecting with customers and prospects through email, social media and the web. The software provides you with the tools you need to create engaging emails, manage your contacts and attract new clients. You can try it free for 30 days!

Drip

If your company is looking to grow its email list, Drip is a great choice. Unlike similar platforms that offer free forever plans, Drip requires you to pay for their service after the first 100 subscribers. While this may seem limiting at first glance, the fact that Drip offers both a free and paid plan means that it can accommodate businesses of all sizes. Because there are no upsells or complicated pricing structures (like other platforms), it’s easy to understand how much you’ll be paying per month and how many subscribers your account will support.

Drip also makes it simple to create beautiful emails that engage customers and get them excited about returning time after time. The drag-and-drop editor allows users to easily customize their newsletters so they’re unique while adhering to brand standards such as font size/color combinations or image placement guidelines in order not only look good but feel professional as well!

Conclusion

The marketing automation space is crowded, but these are some of the best tools out there. If you have a large business and want to increase your ROI on email marketing campaigns, consider one of these platforms.

 

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